One Thing: Day 243: Unassembled Furniture
Day 243: Unassembled Furniture
Yesterday I was explaining how Bernard Arnault managed to build a net worth of $110 Billion.
He agrees with me that ‘3 for 1 Pizza’ is an idiotic concept.
Speaking of successful idiots…
At birth, success is being alive.
At age 3, success is not pooping your pants.
At age 10, success is having friends.
At age 17 success is having a driver’s license.
At age 20 success is having sex.
At age 30 success is having money.
At age 40 success is having money.
At age 70, success is having a driver’s license.
At age 75, success is having friends.
At age 80, success is not pooping your pants.
At age 100, success is being alive.
And 3 for 1 pizza will make you poop your pants… lose your friends… get no sex… and die poor and hungry.
Your ONE COACHING THING Today Is:
‘Own a Word’
Luxury brands have luxury prices or they’re not luxury.
There is no relation between success in the marketplace and success in comparative testing.
Pepsi crushed Coke in the taste tests…
But Coke outsold them from start to finish.
One of the ways businesses brand themselves as luxury is by owning a word or phrase in the minds of the consumer.
Google – Search
YouTube – Internet Videos
Whole Foods – Organic Food
Ikea – Unassembled Furniture
Disney – Magical
BMW – Driving
Mercedes – Prestige
Coca Cola – Happiness
US Marine Corps – Semper Fi (Always Loyal)
Volvo – Safety
Federal Express – Overnight Delivery
Are you helping your coaching clients drill down on a word or a phrase?
It’ll help keep them focused.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Only dead fish go with the flow.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.