One Thing: Day 189: Communism
Day 189: Communism
I hope you enjoyed your waterskiing vacation.
Thank you for the 2 month trial of communism. I’d like to cancel my subscription please and thank you.
Your ONE COACHING THING Today Is:
‘Contract The Brand Rather Than Expand It’
A brand will be stronger if you narrow its focus.
You’ll often hear me say “If you motivate an idiot… they do stupid things quicker.”
Very common for a business owner to think it’s a good idea to offer more products/services.
This hurts ‘Brand’ and results in a lack of power.
Chevrolet is a great example of a once ‘super brand’ that represents nothing in the mind of its target audience.
And the list goes on.
What is a Chevrolet..?
The reality is that you have no idea and neither do I.
How could we when they make every style of car imaginable?
One of the three most respected and powerful brands in the world is Apple.
When you visit an ‘Apple Store’ you’ll be blown away at how few products they have.
How many products/services does your high-end coaching client have?
My guess is ‘too many’.
Help them contract VS expand.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. If you can spend enough money to solve your problem… you no longer have your problem.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
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Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.