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How To Find Life’s Golden Ticket With Brendon Burchard by Karl Bryan

by | In the Magazine, Karl Bryan

SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in personal growth and achievement.  

Larry King named him the world’s top motivational trainer and Forbes named him the world’s leading high-performance coach.

Brendon Burchard is the Founder of Experts Academy, a multiple New York Times bestselling author, a Top 100 Most Followed Public Figure on Facebook, has over 75,000,000 views on YouTube videos and simply put, one of the most-watched, quoted, and followed personal development trainers in history.

Brendon ’s story starts when “his life flashed before his eyes” after surviving a car accident at age 19 while on holidays in the Caribbean.

Covered in blood from head to toe he asked himself:

  • Did I live?
  • Did I love?
  • Did I matter?

Since that fateful night when he figures he was given ‘life’s golden ticket’… Brendon Burchard has dedicated himself to helping millions of people transform their lives and feel more alive, engaged, and fulfilled.

Brendon says that in order to be an elite coach or trainer you need total clarity in these three areas:

  1. Get clear on who you are.
  2. Get clear on your message.
  3. Get clear on how you’re going to influence others.

“You don’t ‘have’ clarity; you generate it…Clarity is the child of careful thought and mindful experimentation. It comes from asking yourself questions continually and further refining your perspective on life.”

Brendon Burchard

After travelling the world, extensive research and more than a decade as the world’s highest-paid performance coach, Brendon has refined becoming extraordinary down to six high performance habits that are most effective for reaching long term success.


Brendon Burchard

Based on one of the largest surveys ever conducted on high performers, it turns out these habits move the needle to extraordinary for the common man. 

People that attend his seminars want high performing lives. But how?

Which habits will provide success and a vibrant life regardless of their current age, status, income, strengths, weaknesses or personality?

Becoming a high performer and achieving an extraordinary life is determined by your ability to:

  1. Seek Clarity
  2. Generate Energy
  3. Raise Necessity
  4. Increase Productivity
  5. Develop Influence
  6. Demonstrate Courage.

Brendon Burchard has built a career around the art and science of how to practice these six proven high-performance habits. Anyone can adopt these habits and, when you commit to them, extraordinary things will happen with your life, income, relationships and career.

Whether you want to become a better leader, accomplish more, improve your sense of joy and confidence, the 6 habits will help you achieve it.

Let’s expand on the 6-science backed, heart-centered coaching habits:

Seek Clarity

You need total clarity on who you want to be, how you want to interact with friends, colleagues and loved ones, what you want and what will bring your life the greatest meaning.

Seek clarity consistently as times and situations change. Adopting a routine of self-monitoring is one of the hallmarks of a high performer’s success.

Generate Energy

In order to maintain focus, effort and well-being you need to generate high levels of energy. High performers consistently care for their mental stamina, physical energy and positive emotions.

Raise Necessity

High performers actively seek reasons that they must perform at an elite level. They see urgency as a requirement.

The necessity to operate at an elite level is based on a mix of internal standards such as expectations for excellence, identity, beliefs, values, etc.

And external demands like deadlines, obligations, competition, social pressure, public commitments, etc.

Increase Productivity

Increase productivity and focus on high levels of quality output in the area in which you want to be known.

It’s also critical the high performer minimizes distractions (including opportunities) that compete for attention.

Develop Influence

In order to achieve great things, you need the ability to influence people in your favor.

You must consciously develop a positive network as major achievements are all but impossible without the help of others.

Demonstrate Courage

Courage isn’t something that just happens, but a trait of choice and will. High performers demonstrate courage by expressing ideas, taking massive action and standing up for themselves and others.

Especially in the face of fear, uncertainty, threats or changing conditions.

Think of the 6 high-performing habits above as your life’s “strategies.” These are the things that will lead you to unmatched success in life.

Now, pair those strategies with the following 3 “tactics” to help you achieve extraordinary.

1. Know How To Get Into The Zone

Michael Jordan was famous for it… getting in “The Zone” isn’t something that happens by accident. It’s something you need to be intentional about.

With some practice, you can actively take yourself into “The Zone” anytime you need to.

There are two parts to getting into the zone:

  • Your identity and passion (who you are and what you do), and
  • Urgency (a deadline, a need, the end of the game, a sick loved one, etc.)

When you combine these two, anyone can immediately fall into the zone and take their life to new heights.

“Be more intentional about who you want to become. Have vision beyond your current circumstances. Imagine your best future self, and start acting like that person today.”

2. Embrace Feedback

When asked why most people never reach their full potential, Brendon Burchard answered: “It’s the fear of feedback.

In particular, it’s ‘the fear of getting rejected’ that stops people in their tracks.Brendon Burchard went on to explain that passion and obsession are two very different things.

When someone’s passionate, they tend to get positive feedback from the people around them.  But they rarely get anywhere with it because passion isn’t a high enough level of intensity to accomplish something great.

When someone gets ‘obsessed’ about something, the feedback is often negative. Loved ones get concerned and treat you like you’re going crazy.

The result is fear and the person doesn’t move forward. And this unfortunately is why most people are more passionate about the latest Netflix series than their own lives.

The trick is to find a larger fear (being broke, unsuccessful, failing your dreams, your unrealized potential) or a desire (wealth, freedom, success, big family home) to fuel your drive.

3 Get Committed

Brendon Burchard says motivation is seldom the issue for not accomplishing your dreams… it’s the level of commitment. Unsuccessful people look at what it will take to accomplish a difficult task and focus on what they don’t know or have.

Successful people will take stock of their situation and then commit to do whatever it takes to figure it out.

Brendon Burchard uses his own journey as an example where he had to study online marketing, video production and even the coding skills in order to fulfill his mission.

Therefore, if you want to accomplish something BIG… commit right now to a purpose bigger than yourself. So there you have it…. Coaching magic from the one and only Brendon Burchard.

Obsessed with your business coaching success,

Karl Bryan

And let me clarify that Brendon focuses on 6 habits that are apparently the key to your success in the book!

These are: 

  • Energy
  • Clarity
  • Necessity
  • Productivity
  • Influence
  • Courage

For you to succeed, you must bring your A game daily and develop and improve in each and every single habit above.

Caged, Comfortable or Charged?

According to Brendon Burchard, there are three kinds of lives:

1) Caged: Trapped either in the past or the expectations of others, those who live caged lives feel tethered to where they are, and are imprisoned in their fear of a scary world.

2) Comfortable: Folks in this category are stuck in a rut though they may be comfortable. Seeing the world as stale, they feel limited by their own success and are happy but uninspired.

3) Charged: Life is magical and meaningful to those leading charged lives. Engaged in the present, they are open and observant, future oriented, challenge seeking, authentic in connecting with others, self-reliant, creative, and meaning makers.

Get intentional

“Figure out what questions you’d ask to see if you were happy with your life. Then wake up every day and live intentionally, so you’re happy with the answers at the end,”

At 19, Burchard was in a horrific car crash, so he started to get intentional in all areas of his life, focusing in on psychology, physiology, persuasion, productivity and purpose. Now he encourages and equips his online students to do the same.

Get consistent

This trait is a common one among the most successful people on the planet. Burchard often hears people in the high-performance space say he “came out of nowhere” in recent years. But, he says, that it’s actually quite the opposite.

For over 10 years, he has been creating and digitally distributing one substantial piece of content once a week, every week. Don’t over-think consistency at first. Instead, Burchard says, just focus on creating and distributing value consistently once a week.

Be humble

Brendon believes “sincere humility and deep respect for every single human you meet”. Those who reduce their success trajectory are those who dismiss others, believing that there is nothing they can learn from them.

Get focused

Burchard says productivity is less about managing time and more about taking charge of your own life. He encourages entrepreneurs to be extremely attentive throughout the day, constantly asking “Is this a distraction? Is this gonna pull me in a way that’s not going to add any value to the people who I want to serve?”

Give away value

Brendon has many different examples out there of content which he gives away, but one recent example is his new book, The Charge. He made available a limited number of hardback copies which he is giving away free to those who sign up and pay only the shipping and handling. Along with this giveaway he offers bonus videos which tie in nicely with his coaching program, High Performance Academy.

This has three main effects

1) It engenders good-will with those who opt-in and get a quality book for free;

2) And it puts him out there as an expert in his field;

3) it gives people a taste of what his coaching program is like in order to create the desire for more.

It could even be that he is using a similar strategy to other marketers out there who have given away books the book is not really being marketed for profit but is a tool to attract people into his various other programs and products by demonstrating value and expertise.


Finally, living a charged life entails achieving greater thought and transcendent consciousness.

This experience was well captured by Brendon’s own “near death” experience in a car crash in the Dominican Republic, when he experienced a feeling of centredness and gratitude that God gave him a second chance at life.

To activate this drive, focus your consciousness on your thoughts, deeds, others around you and your progress. Transcend consciousness by being present, mindful of coincidences and intuition. Be aware of love.

Lastly, you should be conscious of love and live a life of wonder.

A Great Guide For Life

Unlike certain other personal motivation books, The Charge doesn’t promise us untold millions or success beyond belief. It isn’t a get rich quick scheme nor an easy peasy way to get what you want in life.

However, it does promise readers a better way forward in navigating the seas of life and becoming the captains of their own destinies. I guess this alone was why the book resonated so much with me.

As a life coach and personal development expert, Brendon shared lots of fascinating real-life stories of folks whom he met and helped transform through his approach to living a charged life. These tales enliven his theories and bring them to life. He also writes compellingly and has a strong active, yet nurturing voice.


Considered as the most important drive, challenge help us to stretch our self-concept, skills, beliefs and mental or physical capacities.

Unlike goal thinking which is about reaching a destination, challenge thinking inspires thoughts about the journey itself.

Choose fulfilling challenges that are singular in focus. Embrace those which stretch you. Score your performance, feel a sense of completion and share your experiences and results.

You should also focus on the journey, reject rejection and other fears, and set monthly 30-day challenges.


The drive for control can be a double-edged sword. Too much, and we end up being rigid and inflexible. Too little, and life degenerates into tumultuous chaos.

To achieve the right balance, we should purposefully control our outlook and character by engaging in positive activities with affirming friends, adopt optimistic mindsets and add new things to our lives each day.

We should also control our workflows and not be ruled by our inbox (ie other people’s agendas).

Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.

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