“The Crazy Ones… Make ALL The Money.

Last week I wrote about NC1701 effect from Star Trek… how strange connections create incredibly strong bonds and other outside the box ways of getting high end coaching clients to beg you to take their money.   

I don’t know Bezos, Zuck or Musk… but I guarantee they’re all a tad “nuts”.

Otherwise, Zuck wouldn’t have created the goal “to bring the world closer together”, Bezos wouldn’t have created “the worlds most customer-centric company” and Musk wouldn’t be panning to colonize Mars.

I thought I was pretty cool with my plan and the big daily question of “How do I create the standard for the entire business coaching profession?”

Umm, kinda lame when Musk is colonizing Mars. Anyhoo… You’re not going to become a legend without hitting the crazy list.

Crazy List

• Willie Nelson is on the crazy list and in pretty poor health after having to cancel some concerts this week. I’m praying for him.
• Henry Ford, nuts.
• Steve Jobs, bananas.  
• Abraham Lincoln, coo coo.  
• Oprah Winfrey, deranged.  
• Nelson Mandela, unstable.  
• Michael Jordan, lunatic.
• Margaret Thatcher, disturbed.
• Etc…  

Add the person you most admire and that you’ve never met… they’re all cra-cra.  In a good way.

If you’re a business coach how do you make you a ton of money as a successful coach and set yourself up for a beauty retirement? Crazy will give you a head start but won’t get it done.  

There are multiple factors at play to achieve this level of impact…. but there’s one magic ingredient for all the icons.  

Desire, experience, passion, and intelligence won’t get it done. Of course, you will need a better than a basic understanding of coaching a business owner to profitability.

The quarterback of the football team can’t lead the team if he can’t throw a touchdown pass. 

Assuming you’re prepared to do the work there’s one magic ingredient that will separate you the business coach that transforms businesses from the forgotten 4th place finishers. 

Every industry has the same magic ingredient… politics, acting, music, coaching, sports, public speaking, copywriting, etc…

Magic ingredient

One goes on to make millions (often, inferior) and the others fight for the droppings. I can sum up this single magic ingredient in two words.

“Emotional Charge”

Politicians that don’t put enough emotion into their campaigns (Hilary Clinton, Al Gore, Jeb Bush and appears Joe Biden given recent debates??)… get forgotten.

Talented sports stars that place more emotion into the microphone than the playing field… get forgotten (Chad ‘Ochocinco’ Johnson for example). 

Business coaches that don’t put enough emotion into the marketing of their coaching practice, no one even knows of them… let alone forgets them. 

They’re trying to build a following from scratch, tell everyone that’ll listen how passionate they are and sing out a pathetic “I’m too good to cold call…” type idiotic argument when their lack of results are questioned.   

The question is, why?  Because they’re scared. Worried “they’re not enough.”

Bezos, Zuck, and Musk don’t care what people think. Especially Musk as he smokes weed for the camera LOL

The legends stop carrying about people that don’t matter.

It’s the result they’re after.

Therefore, if you want to see your name up in lights one day and be given the keys to your city (yes that can happen if you decide to play with the big boys) stop worrying about what others think more than the small business owners dire situation and need for direction.  

One business owner is inspired by the coach and keeps paying for four years. The other coach has the client cancel in 90 days saying they’re ‘overwhelmed’.

The scary thing is the coach actually believes ‘overwhelm’ is the reason and avoids reality.  And therefore, stinks as a coach.   

Hint: There are no bad students… only bad teachers.

Question for you:

Why did you choose to help business owners for a living?

Tony Robbins struggled in an unhappy home with no food and an abusive alcoholic mother.

Brendan Burchard nearly died in a car accident and asked: “Did I live, did I love, did I matter?”

Grant Cardone’s Dad died when he was ten years old and they financially struggled from that point on.

My big brother committed suicide when I was 16 years old over a business failing. Then my mother punished herself daily and then drank herself to death. I had a front-row seat.   

What’s the story you’re climbing up from? And yes, it’s there even though you likely don’t think you have an impactful one.  

Tony Robbins constantly tells his story three decades later… tell the business owner your speaking with your story. Let them in and be vulnerable.

Stop trying to portray “perfect.” It’s so lame and non-memorable. Not to mention pathetic and untrue. You’re a rock star exactly as you are. Warts to the forefront.  How do you become less concerned with what others think?

What others think

Immerse yourself in a purpose far, far beyond controlling what others might think of you. There are successful examples of this all around you.  

A mother, Candy Lightner, loses her 13-year-old daughter to a drunk driver and MADD is born. A local child goes missing and the entire community comes together.

A friend of mine is Neil Bantleman. He’s a Canadian teacher and was arrested in a very famous and corrupt case of child molestation and sent to prison for 11 years in Indonesia. Hello, mosquitoes.    

He was just released and sent home (no media knows yet cause of how stupid it makes the Indonesian gov’t look)… there were rallies, protests and all kinds of gatherings to help right a horrific wrong.

Look at the impact Trump has globally. Totally irrelevant if you love him or hate him… the guy creates an emotional charge.  That same emotional charge got him elected President against Hilary “who could not lose.”

What could you accomplish with that magic ingredient of; emotional charge.

Suddenly after or amongst the tragedies above, there’s an emotional fire that can’t be harnessed.  They were watching reruns of their favorite TV show (Billions!) last week. 

Now they’re lighting cars on fire cause the wrong guy got elected… the wrong team won the series…  searching through muddy fields for a child… or on a mission crying to cameras holding pictures of their loved ones. And it works. And so it damn well should.

Here’s another question for you. 

Do you care local business owners are about to kill themselves when their marketing fails and their businesses go broke?

Are you metaphorically willing to light a car on fire for the struggling business owner?  

Maybe at a minimum, I can get you fired up enough to rally yourself the courage to make a cold call and offer something super cool and helpful?!?!?

At least maybe send a FB/LI message? Too crazy??? Remember, the crazy ones make all the money.

Don’t try to sell them something on a cold call like a lame arse… call and help them (if you need direction on what I’d say and how I turn a phone number into a $50,000, long term, coaching client consistently… leave a comment).

Marketing fails

Or is it time to listen to your spouse and go get a real job? If you need inspiration… please do this.

Open your mailbox or look at a local newspaper (yes plenty of them still exist) or search the internet and look at the marketing/ads.

Blown up business cards. No compelling offers. No call to action. No expiry dates Etc…

In other words, the advertisers are wasting their hard-earned money!

The result is a heartbroken Father that feels like a failure when he looks into his kids’ eyes and can’t afford a summer vacation.

The websites are also 95% a waste of time. Their social media posts are sad at best. Nonexistent is more probable.  Go to a networking function and listen to the elevator pitches. Huh?!?

When you do call/connect do you think the small business owner has… an upsell in place? A down-sell? A cross-sell? An upfront offer? A proper marketing message? A process to capture email/phone/ info?  USP? A proper business model? A proper revenue model? Proper goals are written down? Understanding of their 80/20 rules?

Someone going to do something?

Is someone in your area finally going to get pissed off and say something to these people? Is someone going to stand up and frigging do something?

You, perhaps?? Do you give a crap that business owners kill themselves when their marketing fails and their businesses go broke?

So many other situations like this if you just open your eyes and stop worrying about whether or not you may or may not be perceived to be bothering someone.  

And when your spouse tells you to go get a job…. your new emotionally charged response will ensure they never say that to you again.

Period.  

Then inspire your spouse with your actions. Don’t tell them how passionate you are. Show them.

Ok, it’s super late and I’m trying to get Profit Acceleration Software 2.0 completed… gotta go.

I asked myself this question ten times today… “How do I create the standard for the entire business coaching profession?” and that’s why I’m working at creating the coolest most impactful version of my software while everyone is sleeping. 

Lots more coming your way and I’ve been working on something big for filling local live events for business coaches.

BTW – We’re told my magazine is making some waves and changing a lot of coaches’ lives for the better… Please share this with anyone that can benefit and or that needs some:

Emotional Charge.

Obsessed with your coaching success,

Karl Bryan

PS. If you need more high-end coaching clients… ask me how (and access to some killer software so I can help get the client for you).