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One Thing: Day 362: Price Discrimination

by | Karl Bryan, ONE THING Series | 0 comments

Day 362: Price Discrimination

Last week part of what we talked about was becoming a famous business coach…

Speaking of becoming famous…

An actor and a Producer were chatting.

Actor: Where did you get your new car?

Producer: From a raffle.

Actor: You won first prize?

Producer:  No, I organized the raffle

In other news…

The idea is to die young, as late as possible.

Anyhoo….

Your ONE COACHING THING Today Is:

‘Price Discrimination’

Let’s start with ‘the average.’

If you gathered up all the readers and rock and roll fans you’d find the stats look something like this:

– The average adult reads two books per year.

– The average music fan owns .012 Taylor Swift albums

– The average rock and roll fan owns .015 U2 albums.

These ‘averages’ mean nothing.

No one owns .015 of a U2 album and most Taylor Swift fans aren’t old enough to see a mature movie.

There are millions of music fans that never bought a single album… many have bought 5 to 10 and groupies have bought every album their favorite band ever sold.

Same deal with the books people read.

An insanely small number of people read precisely 2 books per year.

Reality is most read zero books per year… and a select few read 50 to 300.

The average coach makes $32,000 per year and I made over $300,000 in 2005.

Therefore the “average” is a pretty useless stat because the “average” book reader, coach, or rock and roll fan does not exist.

Why am I bothering you with these silly stats?

As a business coach that wants to be insanely profitable and wants their clients to be profitable… you want to understand the economic term ‘Price Discrimination.’

An example would be:

Hardcovers VS paperbacks.

The hardcovers do not cost much more to produce than the exact same book in paperback… but retails for much more.

By putting out the hardcover version before the paperback is available, the publisher can sell the book to the manic fans, the ones that buy 300 per year, first, in the more expensive/profitable format.

Once they’ve bought… the paperback hits the shelves for those not quite as manic.

If the author had only printed paperback they’d have sold the same amount of books…

But made significantly less PROFIT.

Harley Davidson, Porsche, Lamborghini, Louis Vuitton all do a version of this because they understand:

Price Discrimination and the massive financial benefits.

The high-end speakers that work with us present their new program live and promote the heck out of it for “thousands of dollars”…

Then afterwards the same seminar is available in audio/video format for ‘hundreds of dollars.’

Same with the local business owners you’re trying to sell coaching.

Do you have the equivalent of a paperback version of your coaching program?

Recently on my podcast, the number one podcast for business coaches, I opened up the line of a coaching client that bought a $100,000 program from me a decade and a half ago.

My dog died while I was doing some live coaching with her and she was a veterinarian!

It was wild and I was so grateful she was there.

She’s still a client today!

It’s episode 90 if you’re interested.

I have created and sold $500,000 coaching programs.

Russell Brunson has a 1 million dollar coaching program.

Tony Robbins charges 1 million per year plus upside and has a 5-year waiting list.

Bottom line and indisputable fact…

Some people want to spend more, including the local business owner who says he/she has no money…

There was a point in my life when I got SICK OF BEING AVERAGE!

How about you?

Ready to come with me?

Sick of an average income?

Sick of selling an average coaching program?

Sick of average results with your clients?

If you’d like to hear more about my business coaching software and how we can help…

My VP of business development is Scott Walker, an ex professional baseball player, he was a Pittsburgh Pirate, but don’t hold that against him…

Grab a time on his calendar for 15 minutes to ask him how and WHY we’ll spend $5,000 to get you started with my software and lead generation program:

https://my.timetrade.com/book/74ZVL

Obsessed with your business coaching success,

Karl Bryan aka King Karl

PS. If you’d like to hear more about how we can help…

Grab a time on his calendar for 15 minutes to ask him how and WHY we’ll spend $5,000 to get you started:

https://my.timetrade.com/book/74ZVL

PPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this post if you want to start following a proven coaching system.

PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

Entertaining, Informative, Uncensored, Unedited:

Business Coaching Secrets

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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.

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  1. One Thing: Day 363: 3 Secrets to Success - The Six-Figure Coach - […] Yesterday I was explaining how ‘the average’ doesn’t exist and how an author can make twice as much money…

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