One Thing: Day 247: The Misfits, Rebels, and Trouble
Day 247: The Misfits, Rebels and Trouble
Yesterday I was explaining another way Apple is using Financial Engineering, rather than innovation, to boost its stock price.
Apple might want to revisit this Steve Jobs advert.
“Here’s to the crazy ones.
The misfits, the rebels, the troublemakers, the round pegs in square holes, the ones who see things differently.
They’re not fond of rules.
You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do…
Is ignore them.
Because they change things.
And while some may see them as the crazy ones, we see GENIUS.
Because the ones who are crazy enough to think that they can change the world…
ARE THE ONES THAT DO.”
I could read that all day.
Your ONE COACHING THING Today Is:
‘Luxury Presentation on a Budget’
Got a ton of feedback over the last few days on luxury and luxury margins but the issue is portraying a luxury brand without breaking the budget.
The easiest example I can think of to demonstrate it for you is a retail store.
If your client owned a retail store some of the things you would do to ensure they had a Luxury Presentation on a budget would be:
1. Have staff dressed in an appropriate manner that projects professionalism and the image you wish to portray. Major chains always have uniforms and name tags – does your high-end coaching client?
Names build rapport.
2. Presents the product in a logical and organized way.
New stock should be promoted in the front window but stocked in the back of the store so customers will walk past the older stock twice to see what’s new.
Grocery stores place the milk and bread at the back and on opposite sides of the store for this same reason.
3. Assists the prospect to think creatively and positively through the use of crafty point-of-sale demonstrations that show the product in action.
When you go to Costco the swing set or the BBQ are shown in use – when you buy one of them you leave with a heavy box and instructions on how to assemble your new swing set or BBQ.
When you go to Ikea the bedroom set is set up and once again you leave with a box and poorly written instructions.
4. Wherever possible educate your prospect.
Educated people buy more!
Through scripts, emails, newsletters, videos, signage and live demonstrations.
5. Utilizes all the resources available.
As an example, floor, roof and wall space should be used to promote, educate and advertise to customers to buy more.
When you get home with a Louis Vuitton bag, Tiffany earrings. Rolex watch, Burberry scarf, iPhone, etc…
The packaging is LIGHTS OUT.
The feelings, referrals, word of mouth, goodwill, and future sales this creates in mind-numbing.
On the other hand, if the in-person experience of interacting with a business differs markedly with the impression formed in the marketing… customers will be hesitant to encourage their sphere of influence to have the same experience.
As in flashy marketing and poor packaging…
Bad combo. For better packaging solutions, click here.
Successful businesses also make a point of being solid corporate citizens.
Aligning with a noncontroversial, nonpolitical, respected non-profit or charitable organization as an example.
Companies that use well-made soap box packaging, for instance, enhance their visibility and create a profile that is in line with the marketing approach they use or plan to use in the future.
*Possibly I should think about this last point by staying away from the Snowflakes and their cancel culture, call-out culture, and victim culture…
Too much fun.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Victory loves preparation.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
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Karl Bryan, creator of Profit Acceleration Software™
Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Focused.com, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at focused.com