One Thing: Day 222: My A to D Steps
Day 222: My A to D Steps
Yesterday I gave you a super-simple 3 step process for creating a bulletproof marketing message plus multiple samples that I’ve successfully used in the past.
I did an interview recently on ‘How I Built A Multi-Million Dollar Coaching Business’ and I guess they liked it cause they placed my ugly mug on the front of Success Magazine.
Quite the honor (See Front Cover Image Here).
My Mother in Law is in town visiting and she commented on how I get a couple of hundred comments on all my FB posts and how incredible she thinks that is…
My wife’s reply (loud enough for me to hear LOL)
“Being famous on FB is like being rich in Monopoly.
It’s not real so please calm down.”
*I’m pretty sure she read that somewhere because it was just too good*
Your ONE COACHING THING Today Is:
‘Presenting Your Marketing Message In an Organized Fashion’
Yesterday I explained how to craft a powerful message but coming up with it isn’t enough….
You then need to present that powerful message in a compelling way.
Before your prospective client will respond to your compelling offer they need to be led through a series of ordered steps:
In other words, an effective marketing message for you or your high-end coaching clients has an organized structure to it:
- Must bring awareness of need and/or desire
- Told about the solution which would fill that void
- Shown a vehicle (you / your product / your industry) with that solution
- Have a reason to act immediately (a mafia-style offer – which is one they can’t refuse)
Paramount you understand they must be walked through these ordered steps above.
Look online at a series of websites or advertisements and see how many companies walk you through the above process on their website, marketing or advertising.
Let me save you the time… you won’t find one (understanding this provides a GREAT and systematic way to bring in consistent high-end coaching clients cough, cough).
Your High-end Coaching Client’s Message Has 3 More Mandatory Steps
1. Flairs interest from the prospect in some manner.
Otherwise stated it presents the information in an interesting ‘benefit orientated’ way for their prospect.
This is done successfully in the weight loss industry through before and after photos, creative statistics not usually made available, powerful narrative and stories about you or your company (Zappos did this well), wild statistics (think of the Virus and the way they scare you – stats etc…)
*You’ll see coaches that work with us, flair interest, by being able to offer to find any business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.
2. Tells them what to do next.
Effective marketing tells you what to do and then provides a reason (over stocked, under stocked, Christmas, Anniversary, Your Birthday, Limited Time Offer etc…) you should respond immediately.
3. Walks them through the ‘process’ every time from first to last step.
A huge mistake made in marketing is taking short cuts and essentially selling on ‘talent’ vs the process after it starts to work.
If you’re head salesperson in your company because ‘when you need something done properly you do it yourself’… then you have a problem.
The money is always in the process and you must recognize that as good as you are… you basically say / do the same thing time after time.
If your client continues down this track, they will never own a ‘business’… only own a ‘job’ and I’m pretty sure that’s not why they hired YOU.
The above is how to present the marketing message you came up with yesterday in a systematic way.
*Listen to my webinar, one that did $230,000 and counting for me, that I sent yesterday for these above steps in motion.
*Actually, to save you looking… here it is again:
Click here to watch marketing poetry in motion :o)
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Educated people buy more.
As per above: Watch my webinar above to see marketing poetry in motion and why educated people buy more :o)
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.