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One Thing: Day 221: Why Choose You?

by | Karl Bryan, ONE THING Series | 0 comments

Day 221: Why Choose You?

Yesterday I provided you my bulletproof 3 step plan to market anything successfully.

It’s so much easier than most people make it.

Speaking of making things easy for yourself and your clients…

It takes courage to say YES to ‘rest, pause and play’ in a society that ranks exhaustion and an eye-watering ‘to-do list’ as a status symbol.

No is a complete sentence.



‘Crafting the Right Message’

Holy smokes yesterday I clearly struck a chord with business coaches looking to get some high-end coaching clients.

When crafting the right marketing message…. You’ll need three components.

  • It needs to answer the question “Why you versus the other options available to me?”
  • Must have an MDP (Marketing Dominating Position) that explains your positioning versus the competition as well as outlining your primary benefits.
  • A mafia-style offer (one they can’t refuse) that elicits action

A simple way to help your client create their message is to give them three pieces of paper.

One says ‘features’, the second ‘advantages’ and the last one says ‘benefits.’

When doing benefits think ‘customer promise/deliverable.’

Once the 3 lists are complete….

Rank everything on each page… obviously you’re looking for the best ones, in order of importance, for your IDEAL client.

Here’s An Example

*My software finds any business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.”

Another promotion I did over 15 years ago, when I first got started online…

”How I Generated 250 Hot New Coaching Leads In 90 Days Using Google”

A Webinar That Did Over $230,000.00 in Sales for Me Recently.

*If you watch my webinar below on ‘how to get clients online…’ you’ll see this message:

“I Get Business Coaches Clients. Period!”

*Please don’t share this webinar link and use it for your eyes only… it’s set to private but I wanted you to be able to see my messaging in action.

That’s how you craft a message that puts millions of dollars into your high-end coaching clients’ bank account.

IMPORTANT: Don’t scream too loud until you have something worth hearing.

You heard it here first.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

PS. Making a million dollars was easy. Believing it could happen was the hard part.

PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client. 

Reply to this post if you want to start following a proven coaching system.

PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:

PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.

Entertaining, Informative, Uncensored, Unedited:

Business Coaching Secrets

Missed a day? Catch up here.

Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.

Get your complimentary subscription today.

Join thousands of coaches around the globe.




  1. One Thing: Day 222: My A to D Steps - The Six-Figure Coach - […] Yesterday I gave you a super-simple 3 step process for creating a bulletproof marketing message plus multiple samples that…

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