One Coaching Thing: Day 140: Peter’s Mom and Bachelor Nation
Day 140: Peter’s Mom and Bachelor Nation
Something tells me Peter is not overly happy with his eye-rolling Mom from #BarbCam.
What in the world was she thinking?!
Peter says while snuggled up with Madison and only about 4 million people watching “I really love her and that’s all that should matter, Mom.”
Dear old Mom replied with “It is what it is. Everyone that knows him knows it’s not going to work.”
Today’s ONE COACHING THING Is:
Coaching Lessons I learned from watching, The Bachelor.
Love it or hate it… the trainwreck that is ‘The Bachelor’ has some of the most loyalist followers of any TV show ever created.
As Peter’s season of The Bachelor came to a close, I thought I’d reflect on some of the coaching lessons I learned from one of the greatest social experiments of all time.
Yes, I just said that.
If you want a loyal following or to fill a room with a simple FB post… pay attention to what Chris Harrison and Bachelor Nation do.
Like the marketing of your coaching business, The Bachelor is all about strategy.
The majority of contestants deployed one of three strategies:
1. Cater to Peter’s every whim (Blond Victoria – I liked her BTW and Hannah Ann to a lesser extent) and risk the friend zone where Peters Moms’ dream Daughter in Law Hannah Ann ended up.
2. Act like an A-hole in an attempt to become infamous (Tammy, Alayah) since love is not what you showed up for anyway.
Welcome to Bachelor in Paradise ladies.
3. Be yourself and have some MOJO (Kelley the lawyer). Genuine contestants with some personality make it towards the end and if they’re REALLY LUCKY…. starring in the following season of The Bachelorette and 25+ men fighting for your affection.
The biggest prize didn’t get awarded this year and instead went to a 39 year old I cant really remember.
Your Business Coaching Company desperately needs strategy number 3.
Here are some marketing takeaways from Peter the Pilot and his feisty tribe of ladies:
1. Create curiosity and excitement
The number one sales tool on the planet is CURIOSITY.
Please write that down and make it the password on your phone so you never forget.
The Bachelor hierarchy create as much curiosity as they possibly can using previews at commercial breaks, crying Mom, sneak peaks of the final few (you can’t quite make out who it is) and the most dramatic moments over and over again.
Billions, This is Us, The Walking Dead, Game of Thrones and other cult shows do the exact same.
You should be doing this with your prospective coaching clients and creating as much curiosity as you possibly can.
You (asking business owner during a sales meeting / consultation): Do you have any joint venture partners?
Business owner: No (99% of time this will be the answer).
You: OK good news I know the EXACT two best joint venture partners for you (very easy to work out in about 3 minutes of strategic thinking) to add about $300,000 of revenue over the next 365 days.
Business Owner: Wow, that sounds awesome.
You: **Move to next question (they’ll almost never ask who they are but they’re CURIOUS as heck and excited).
When I tell you “I can find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising”… what emotion do you suddenly feel??
After I teach it to you, your high-end coaching prospects will hang on your every word afterward and start paying you what you’re worth.
A multitude of others way to do this… works like magic for closing high end coaching clients.
Your Coaching Lesson:
You should be building curiosity and excitement into everything you do. BTW… here’s a BEAUTY… if I ever want to get someone on the phone… I simply tell them “I’ve got an idea for you” (and yes, I will come up with an idea or ten for them).
Another Example: Your prospect says “I need to speak to my wife / partner etc… about moving forward with you as my coach and paying you $2000 per month” after your consultation.
We both know you are pretty much never speaking to them again with that response.
Trick to get them on the phone is to say “I was thinking about XYZ from our last conversation…. And I’ve got a couple ideas for you.” Or “I have been thinking about XYZ and I have a couple ideas for you on how I can get you going profitably straight out of the gates.”
These will get your prospect back on the phone (CRITICAL)… emailing and calling to ask “so does your wife want to go for it…?” will get you the equivalent of a drunk limo ride.
Ever heard this in a Bachelor exit interview “I didn’t open up soon enough” or “I struggle with being vulnerable.”
Lack of meaningful conversations between them and the Bachelor pretty much guarantee a drunk limo ride.
Endearing gals communicated feelings, addressed concerns head-on without throwing others under the bus (that always gets you sent home blonde Victoria and Tammy), listened to Peter and were interested in what he had to say.
Your Coaching Lesson:
Be vulnerable, open and honest with your prospect. They do not expect you to be perfect.
Tony Robbins talks about having no food at Thanksgiving and an alcoholic Mother.
Brendan Bouchard about his car accident and how he lay there in a pool of blood saying “Did I Live? Did I Love? Did I Matter?”
Grant Cardone lost his Dad when he was ten years old.
My big brother was an elite skier that committed suicide when I was 16 years old over a business failing.
What’s your story that you climbed up from and that makes you vulnerable??
3. One step at a time
The main reason we tune into The Bachelor is that we want to see how it ends.
Will Kelsey (this seasons trainwreck) or Tammy (appeared to want to fight with other ladies more than she wanted Peter?) finally go home?
Who will he choose?
Chris Harrison builds drama throughout the show that always ends in “the most dramatic ending ever.”
This one didn’t disappoint.
Those that go for the mushy stuff too early (Kelsey, cough cough)…. end up with a drunk limo ride.
Your Coaching Lesson:
Follow the logical steps of your sales process.
If you do a live presentation and the goal is to get them to ‘a consultation’ as the close… then make the presentation and the testimonials (use testimonials) about the magic of ‘the consultation.’
Coaches often make the mistake of having testimonials during their presentation for a 12 month client relationship when the goal of the presentation was a ‘consultation.’
The end goal is to get a client but there are steps in between that must be followed correctly.
4. Be Authentic
Peter pretty much missed everything LOL…. but the other ladies in the house, and the fans, sniff out insincerity almost instantly.
Mykenna, I’m looking at you and please, for the love of God, stop crying.
The gals that articulate genuine thoughts and feelings stand out as relatable and trustworthy.
They also win.
Or in this case ‘everyone loses’ cause Peter the Pilot is incapable of making decisions for himself.
We’ve come to realize Mom babied him a wee little bit (a LOT) and became obvious in the end.
Your Coaching Lesson:
If you want business owners to fall in love with you and your coaching, you have to be real and authentic.
Make promises to get attention and keep them.
Business coaches that only think of “their next sale”… get crushed.
5. The first impressions matter
The most successful bachelorettes vying for attention know the first impression rose matters but don’t make idiots of themselves trying.
The first impression rose wins a remarkable percentage of the time.
4 of the last 5 by my count.
Sloths, backflips, chicken suits, gold underpants and wedding dresses have not yet yielded a single win in the 20+ seasons of the show.
Your Coaching Lesson:
The classy intros are polished, upbeat, personal, and informative. Similar to the contestants on the show.
As a business coach you must be able to succinctly articulate the value you bring to the business owner.
There’s a reason why “The Bachelor” is one of the longest running reality shows on TV. Take a few marketing lessons we learned from watching and find your inner Chris Harrison.
Would your business coaching company get the first impression rose?
More importantly… the final rose??
Local business owners need your help and will be willing to pay for it… If you position yourself properly.
Oh, before I go… Bachelorette will be coming soon.
Gentlemen, PLEASE don’t cry in your parting message when you didn’t make it past night one.
How does that happen??
And before I get too alpha male on you… I’ve never missed a Bachelor and Bachelorette season HAHA.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Everyone relax. Dr Drew from MTV said it’s gonna be OK.
PPS. We created software and high-end step by step training to support it… that teaches a business coach ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a coaching roadmap created for you to follow.
Reply to this post if you want to learn how.
PPPS. They tell me my Podcast is Ric Flair style, Money Makin’, Client Gettin’, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
Missed a day? Catch up here.
Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.