Three Marketing Strategies to Skyrocket Your Business with Torie Mathis
Great sales copy? Check.
A variety of products available? Check.
Now all you need is steady flow of potential clients in your market.
Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.
Whatever the case, if you want to grow your business, you must master marketing.
Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.”
But it IS about all of those things and more.
Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client.
Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.
Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content.
Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.
Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to consider marketing on social media.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer.
Add a retargeting component, and you’ll find that paid traffic is really quite cost effective. You could also find affordable seo services for small businesses to help you rank your small business on Google. And as your business grows, there is a shift in your goals that you may be needing an SEO expert like Damon Burton, Founder for some great advice.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Many businesses that I know of have also started utilizing this business intelligence platform, as it gives some brilliant insights into your business.
Start with the basics, and build from there, and soon your coaching practice will grow and thrive.
About Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. She'll show you how you don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. What you need is to be SMART! Find more about her and her Smart Marketing Strategy at toriemathis.com