Select Page

GET MORE COACHING LEADS, HIGHER COACHING CONVERSIONS, & QUICKER RESULTS FOR YOUR CLIENTS.

Join thousands of coaches & consultants and get access to the only magazine dedicated to the success of business coaches.

Three Marketing Strategies to Skyrocket Your Business with Torie Mathis

by | Tips, Tricks and Tools, Torie Mathis | 0 comments

Website? Check.

Great sales copy? Check.

A variety of products available? Check.

Now all you need is steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand

Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars

Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.

These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.

Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic

How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.

You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.


 

 About Torie Mathis

Torie Mathis helps entrepreneurs, small business owners, and coaches bridge the gaps, with no BS techniques, to get you from where you are to where you want to be. Her formula for success includes Mindset first, Skills second followed by Systemization to keep you rolling toward your goals in life and business.
Marketing + Digital Strategist, Business Coach, CEO, Designer, Army Veteran, Author, Speaker + Health Coach

Get your complimentary subscription today.

Join thousands of coaches around the globe.

TAKE ACTION AND JOIN THE CONVERSATION

0 Comments

Submit a Comment

Share This

Share This

Share this post with your friends!