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One Thing: Day 685: ‘Two Buck Chuck’

by | Karl Bryan, ONE THING Series

Day 685: ‘Two Buck Chuck’

Yesterday I explaining why the buff guy with a full sleeve of tattoos is the polar opposite of unique as well as why the half-naked gal offering sexual advice might want to change her profile pic.

Speaking of delusional people…

Here’s Dangerous Dave’s new million dollar idea, that he discovered in a FB meme, that I can actually get behind:

‘A restaurant in Japan where American people cook in front of you with lawn chairs and a grill.’

In other news…

The loudest Boos come from the cheapest seats. People who invest the least in you will have the most to say about you.

Ignore them and keep moving forward.



‘Two Buck Chuck’

I’ve enjoyed writing about entrepreneurs that have passed on… my favorite to date would be Jake Burton of Burton Snowboards.

Fred Franzia died at the age of 79, and he invented the wine affectionately referred to as ‘Two Buck Chuck’.

He sold over a billion bottles of wine, and at the foundation of his pitch… two questions that took people out of beta and into alpha mode:

Question 1: “Do people drinking $80 bottles of wine enjoy them 40 times more than our $1.99 bottles?”

Question 2: “If my wine costs less than a bottle of water… isn’t your water overpriced?”

*These aren’t rhetorical questions… they really get you thinking*

Over arching all of this is that he had a QUALITY PRODUCT.

Most cheaper wines were produced in boxes with plastic bags.

He didn’t invent cheap wine, but he went against the grain by providing a ‘consumer expectation’ of putting his low-priced wine in bottles with corks and gave them serious sounding names that appealed to his ideal wine client.

You heard it here first.

Here’s another video from the mean streets of the canal… in this one, I’m going to answer the question of why business loan brokers are always BROKE.

You saw it here first.

Now, pick up the phone and go help someone.

with your business coaching success,

Karl Bryan aka King Karl


PS. I don’t make wine to put in a closet. We sell wine to drink. ~ Fred Franzia

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and, unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ as well as our Digital Acceleration Software™ and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this if you want to start following a proven coaching system.

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

Missed a day? Catch up here.

Karl Bryan, creator of Profit Acceleration Software™  

Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at

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