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Day 170: Your $100,000 Coaching Client 

by | Karl Bryan, ONE THING Series | 0 comments

Day 170: Your $100,000 Coaching Client 

Last week I explained how you decide with your emotions and then back it up with logic.

Also the critical importance of your vantage point.

What you’re looking for matters.

A bit like every time I look for dog poop on my lawn I somehow manage to step in it.

My cat “Boo Boo” also agrees on the importance of your vantage point.

I’m not much of a cat guy so I managed to turn my cat into a dog….

She goes for walks with us and wants a treat every morning with the dogs after our window barking routine.

Embarrassingly, she’s about 3.5 pounds but significantly tougher than the two dogs.

She asked me:

“Being locked up in your house by your own government can’t be fun… how are you really feeling?”

I said: “Boo Boo…. The truth is I walk around like everything is fine but deep down, inside my shoe, my left sock is sliding off.”



“Risk Reversal”

In every business transaction, someone is taking the financial and emotional risk.

Good operators realize the importance of having you “feel certain” and therefore turn the risk on themselves… in some cases, even better than a money-back guarantee.

Risk Reversal

Here are some examples to get your hamster running on the wheel:

1.     Puppy Dog Close… Try it for free for 30 days and then start paying.

2.     Money-back guarantee

3.     Double your money-back guarantee

4.     You’ll work with them for no charge until they’re satisfied

5.     If I don’t sell it in 90 days, I’ll buy it (you see it in real estate)

6.     Offer a bonus they can keep even if they exercise the money-back guarantee.

7.     Offer to donate the amount to their favorite charity if not satisfied

8.     Offer to buy them the competitor’s product if they’re not satisfied with yours

9.     When I did speaking events I’d have a live mic in the room and my guarantee was  “I guarantee to solve any marketing problem on the spot!”

Bottom line: Get creative.

Your risk reversal strategy is designed to make your prospect feel “certain”.

I closed almost 100% of the people I sat with for high-end coaching and the simple reason is my attitude was:

DO WHATEVER IT TAKES to get the coaching client.

And my coaching deals were $100,000, $250,000 and $500,000 + when the contingency figures were factored.

And yes I got the money.

And yes the other party was as happy as I was.

One of my closing/risk reversal techniques was to carry a blank cheque in my pocket….

If they were humming and hawing… I’d pull the cheque out of my pocket and dated it 12 months from that day for the same amount as the coaching fees.   

Handed it to them and said… “If this doesn’t work cash that cheque in 12 months…

Sign Here and Let’s Get This Started”.

You heard it here first.

Last Wednesday we released the 2.1 version of my business coaching software.

One of the major upgrades is that the Return on Coaching (ROC) field now calculates your contingency deals for you.

So, if you charge $2000 per month ($24,000 per annum for your coaching) PLUS a 10% contingency on top of your $24,000 coaching fee.

It calculates it all for you and provides a contract all red hot and raring to go for your new high end coaching client!


What are you waiting for?

Obsessed with your business coaching success,

Karl Bryan aka King Karl

PS. My wife says our kid’s teacher lied. Not a joy to have in class.  

PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client. 

Reply to this post if you want to start following a proven coaching system.

PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:

PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

Entertaining, Informative, Uncensored, Unedited:

Business Coaching Secrets

Missed a day? Catch up here.

Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.

Get your complimentary subscription today.

Join thousands of coaches around the globe.



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