Why Business Coaches Should Clone Proven Models Instead of Reinventing the Wheel

Trial and Error: The Coach’s Biggest Trap

Most coaches try to innovate from scratch—crafting new programs, inventing new funnels, or experimenting with untested marketing ideas. The result? Months of wasted time, endless frustration, and inconsistent results.

Karl Bryan reminds us in Business Coaching Secrets Episode 311 that trial and error is one of the worst business strategies ever. Why? Because others have already proven what works.

Instead of building from zero, you can clone proven success models—adapting them to your style and market—so you accelerate results and lower risk.

What “Cloning” Really Means

Cloning isn’t about stealing. It’s about modeling what leaders in your space are doing right and adapting it ethically for your business.

For coaches, this can include:

• Offers: How top coaches package services (group programs, masterminds, retainers).

• Marketing: Which headlines, guarantees, and hooks are consistently converting.

• Delivery Models: How sessions are structured, reported, and systematized.

• Client Retention: What keeps clients renewing year after year.

The best in any industry leave a blueprint. Your job is to follow it—and add your own spin.

Examples of Cloning in Action

• Marketing Offers: Instead of inventing a “never-before-seen” coaching offer, clone the structure of a proven one. For example, use a risk-free guarantee model that other successful coaches leverage.

• Workshops: If leading coaches are consistently hosting half-day profit workshops, run your own using the same framework but tailored to your niche.

• Technology: Top-performing coaches use tools like Profit Acceleration Software™ and AI assistants to show clients ROI. Why? Because proof converts better than promises.

Action Steps to Start Cloning Today

1. Identify the Leaders
   List 5–10 of the most successful coaches or businesses in your niche. Study their websites, funnels, and offers.

2. Analyze Their Blueprint
   Ask:

   • What are they promising?

   • How are they structuring delivery?

   • What systems make them scalable?

3. Adapt, Don’t Copy
   Use their structure as inspiration but tailor it to your brand and audience. For example: if they run a 90-day accelerator, maybe yours is a 12-week profit sprint for contractors.

4. Add Proof and Systems
   Pair your cloned structure with measurable tools. Profit Acceleration Software™ helps you show exactly how much revenue your client is leaving on the table—something no vague promise can match.

Why Cloning Works

• Reduces Risk: You skip the costly mistakes of trial-and-error.

• Saves Time: You launch faster because the framework already works.

• Builds Confidence: Clients trust proven offers more than experimental ones.

• Multiplies Results: By layering your unique expertise onto proven systems, you deliver world-class outcomes.

Final Thoughts

Cloning isn’t lazy. It’s smart. As Karl Bryan says: “Cloning is not stealing, it’s smart business.”

When you model success instead of reinventing the wheel, you help clients get results faster, with less risk. That’s what they’re really paying for.

Want more strategies like this?

Subscribe to the Business Coaching Secrets Podcast for weekly insights, and claim your free subscription to Six-Figure Coach Magazine packed with tools, scripts, and frameworks to grow your coaching practice.

Get your free copy here