Torie Mathis
Publisher/Art Director
Torie Mathis helps entrepreneurs like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don’t even need a lot of time. What you need is to be SMART. Learn from Torie at the Smart Arsenal and on her channel.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.
She is the CEO/Creative Director at Lake Shark Media, an International Multi-Media Marketing Agency, and leads her team in finding profit-producing marketing both online and offline for their clients.
She is a US Army veteran, has a BFA in Advertising from the prestigious Academy of Art in San Francisco and is a Certified Canfield Success Principles Trainer. She is also a Certified Platinum Business Coach, a Certified Social and Community Manager, and Content Marketing Specialist. She has spoken at conferences and events from the International Executive Coaches Retreat to the National League of Junior Cotillions and has trained organizations from United States Army Europe Family Readiness Groups to her local Chamber of Commerce. She is the co-author of Carolina Trendsetters and author of Integrative Marketing. You can find her at toriemathis.com
Articles by Torie Mathis
How to Find Great Content for Your Social Media Posts with Torie Mathis
To successfully engage your audience on social media, you need a constant stream of great content. This is content that’s useful, valuable, and fun for your audience. But where do you find great content?
What Questions to Ask Your Audience for Better Blog Engagement with Torie Mathis
A great way to engage your audience is to ask questions in your content. A direct question addressed to the reader gets them thinking and encourages them to respond.
Copywriting for Coaches with Torie Mathis
Copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense.
The Importance of Video Marketing for Coaches with Torie Mathis
Video marketing is huge in today’s marketing, especially for business coaches. There are three key reasons why video has become increasingly important:
How to Network Like a Ninja with Torie Mathis
Networking is critical to your success as a business coach, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?”
6 Keys to Engage Your Audience and Gain Expert Status with Torie Mathis
Coaches today that are utilizing the power of social media are making a huge impact by reaching and changing the lives of more people across the globe. But how have they found this social success?
Clarifying Your Offerings for Higher Profits with Torie Mathis
When you clarify and reduce your offerings to only those that distinctly match your business goals, you will be in a far better position to attract your ideal client. Not only that, but you’ll have customers ready and willing to pay a premium for your precise services.
3 Elements of a Converting Coaching Landing Page with Torie Mathis
Often times it’s not, and you may not even know it. Let’s take a look at your current opt-in offers and their landing page partners with a critical eye and watch for important elements that will make or break it’s ability to convert. Here are three elements that will boost your landing page’s conversions:
How a Blog Title can get you more Coaching Clients with Torie Mathis
If you want more coaching clients you know about the power of blogging on your website. But how do you get content to turn into more coaching clients?
Social Selling Secrets with Torie Mathis
If you want to touch a nerve with your coaching clients or boost your revenue there are social selling secrets you can add to your sales strategies.
