Publisher/Art DirectorTorie is dedicated to helping solopreneurs and micro-business owners succeed in business and find the lifestyle they desire through coaching, consulting, speaking and her online and in-person training programs.
She is the CEO/Creative Director at Lake Shark Media, an International Multi-Media Marketing Agency and leads her team in finding profit-producing marketing both online and offline for their clients.
She is a US Army veteran, has a BFA in Advertising from the prestigious Academy of Art in San Francisco, is a Certified Canfield Success Principles Trainer and Integrative Nutrition Coach. She is also a Certified Platinum Business Coach, a Certified Social and Community Manager and Content Marketing Specialist. She has spoken at conferences and events from the International Executive Coaches Retreat to the National League of Junior Cotillions and has trained organizations from United States Army Europe Family Readiness Groups to her local Chamber of Commerce. She is the co-author of Carolina Trendsetters and author of Integrative Marketing. You can find her at toriemathis.com
Articles by Torie Mathis
How do you keep your audience from falling asleep during your presentation? By creating engaging, fun slides that grab and hold their attention.
If you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy.
There’s a simple way you can sharply boost your visibility on social media. Any coach can and should be doing it, and that is to produce and publish videos.
Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a priority.
Your job is to continue to make offers (and sales) to your loyal customers. Remember, it’s much easier to sell to a current customer than to earn a new one. There is an art to the upsell that we will explore further.
To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers.
Ready to start building out your sales funnels? There are just a few things you need before you can get started.
To successfully engage your audience on social media, you need a constant stream of great content. This is content that’s useful, valuable, and fun for your audience. But where do you find great content?
A great way to engage your audience is to ask questions in your content. A direct question addressed to the reader gets them thinking and encourages them to respond.