Torie Mathis
Publisher/Art Director
Torie Mathis helps entrepreneurs like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don’t even need a lot of time. What you need is to be SMART. Learn from Torie at the Smart Arsenal and on her channel.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.
She is the CEO/Creative Director at Lake Shark Media, an International Multi-Media Marketing Agency, and leads her team in finding profit-producing marketing both online and offline for their clients.
She is a US Army veteran, has a BFA in Advertising from the prestigious Academy of Art in San Francisco and is a Certified Canfield Success Principles Trainer. She is also a Certified Platinum Business Coach, a Certified Social and Community Manager, and Content Marketing Specialist. She has spoken at conferences and events from the International Executive Coaches Retreat to the National League of Junior Cotillions and has trained organizations from United States Army Europe Family Readiness Groups to her local Chamber of Commerce. She is the co-author of Carolina Trendsetters and author of Integrative Marketing. You can find her at toriemathis.com
Articles by Torie Mathis
Lessons Learned: What A Lost Client Really Tells You with Torie Mathis
No matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.
How Well Do You Really Know Your Ideal Client? with Torie Mathis
Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality.
Slide Secrets: How to Create Attention Grabbing Slide Presentations with Torie Mathis
How do you keep your audience from falling asleep during your presentation? By creating engaging, fun slides that grab and hold their attention.
Three Marketing Strategies to Skyrocket Your Business with Torie Mathis
If you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
What Your Potential Clients Wish You Knew with Torie Mathis
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy.
Grow your Online Audience with the Power of Live Video with Torie Mathis
There’s a simple way you can sharply boost your visibility on social media. Any coach can and should be doing it, and that is to produce and publish videos.
Can You Really Build a Business Giving Away Free Stuff? with Torie Mathis
Can you build a business by just giving away your best stuff for free? Let’s look into this powerful strategy of giving away free stuff.
The Art of the Upsell with Torie Mathis
Your job is to continue to make offers (and sales) to your loyal customers. Remember, it’s much easier to sell to a current customer than to earn a new one. There is an art to the upsell that we will explore further.
Put Your Sales on Autopilot With a Follow-Up Sequence with Torie Mathis
To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers.
Top Tools for Your Sales Funnel with Torie Mathis
Ready to start building out your sales funnels? There are just a few things you need before you can get started.