Publisher/Art DirectorTorie is dedicated to helping solopreneurs and micro-business owners succeed in business and find the lifestyle they desire through coaching, consulting, speaking and her online and in-person training programs.
She is the CEO/Creative Director at Lake Shark Media, an International Multi-Media Marketing Agency and leads her team in finding profit-producing marketing both online and offline for their clients.
She is a US Army veteran, has a BFA in Advertising from the prestigious Academy of Art in San Francisco, is a Certified Canfield Success Principles Trainer and Integrative Nutrition Coach. She is also a Certified Platinum Business Coach, a Certified Social and Community Manager and Content Marketing Specialist. She has spoken at conferences and events from the International Executive Coaches Retreat to the National League of Junior Cotillions and has trained organizations from United States Army Europe Family Readiness Groups to her local Chamber of Commerce. She is the co-author of Carolina Trendsetters and author of Integrative Marketing. You can find her at toriemathis.com
Articles by Torie Mathis
Torie Mathis shares about the basics of branding. It’s important to be consistent with your brand and messages across all social media platforms.
Now is a great time to show your personality on social media, just take in consideration how personal is too personal for social media.
There are dozens of options for automating every aspect of your small business. Torie Mathis shares 4 ways on how to automate your business.
The first thing new online business owners learn is the power of the offer funnel.
You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness.
You need to blog to reach your ideal customers, you know the ones you LOVE to coach; that love to buy from you; that have money to spend on you without hassle.
Would it come as a surprise to you if I said we’re all sales people? It’s true.
Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.
Need more clients? Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again!
No matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.
Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality.