How to Build a 6-Figure Coaching Business: The Proven Formula for Business Coaches
If you’re struggling to build a profitable coaching practice, you’re not alone.
Most business coaches today face a harsh reality: over 70% of coaches make less than $10,000 per year.
Why?
Because they don’t have a systematic process for generating immediate results for their clients—or for attracting high-paying coaching clients for themselves.
In this series, I’m going to walk you through exactly how to fix that—and how to finally build the 6-figure (and even 7-figure) coaching business you deserve.
Why Most Coaches Struggle to Get and Keep Clients
Small business owners today are hurting.
When they hire a coach for $1,000 to $2,000 per month, they expect an immediate return. If they don’t see measurable results quickly, they start questioning the investment. Every payment becomes a painful reminder of what they’re notgetting back.
And when that doubt creeps in, most business owners fire their coach—usually within 90 days.
In fact, many coaches I work with had built their entire business model around short 90-day coaching engagements before training with me.
The core problem?
Most coaches don’t have a repeatable, proven system for generating quick wins and showing tangible ROI.
The Secret to Building a 6-Figure (or 7-Figure) Coaching Business
Here’s the truth:
You must have two systems if you want to succeed as a business coach:
A system for helping clients get immediate, bottom-line results.
A system for consistently attracting and closing high-dollar coaching clients.
Without both, you’ll keep chasing clients—and watching them leave just as fast.
The good news?
Over the next several articles, I’ll show you exactly how to create and use both systems in your coaching business.
What’s Coming in This Series
Here’s what you’ll learn:
The real problems facing small business owners today (and how you can solve them better than any other coach).
Why traditional marketing no longer works—and how you can fix your clients’ marketing to dominate their market.
How to create marketing that eliminates price competition and makes prospects feel like they’d be foolish to buy from anyone else.
A proven method to sign $12,000 to $50,000 coaching clients—without complicated funnels, webinars, or paid ads.
How to scale to a 7-figure coaching business while working less than 25% of the hours you are today.
Imagine being able to walk into any small business and immediately show them how to generate new revenue—right there in the meeting.
Imagine helping your clients position themselves so strongly in the market that they command premium pricing and outsell their competition effortlessly.
That’s not hype. It’s possible—once you understand the fundamentals I’ll be sharing.
Why You Should Pay Attention
I’ve personally trained over 400 business coaches across 13 countries.
Those who follow the system I teach have built high six-figure and seven-figure coaching businesses—without burning themselves out, cold-calling all day, or constantly chasing new leads.
You don’t need to work harder. You need to work smarter.
And it starts by mastering how to:
Deliver fast financial wins for every client you coach.
Position yourself as the obvious choice in your market.
Build systems that generate clients and income predictably.
Stay tuned for the next article, where I’ll reveal exactly what small business owners expect when they hire a business coach—and how you can align your offer to meet (and exceed) those expectations.
Spoiler alert: It’s not about selling coaching sessions. It’s about selling results.
Until next time,
Adrian Ulsh

About Adrian Ulsh
Adrian Ulsh is the CEO for Leader Publishing Worldwide, the largest online provider of coaching services worldwide. Adrian currently works with more than 500 coaches in 24 countries advising them on building 6 and 7 figure coaching practices.