Raise Your Bottom, Not Your Ceiling: The Game-Changer for Business Coaches

If you’ve spent any time in the business coaching world, you’ve probably been told to “raise the bar” to keep reaching for bigger clients, fatter fees, and those elusive 10X results.

But what if the real magic isn’t about how high you can soar, but how high you can lift your low points?

There’s a strategy hidden in plain sight, and whether you’re a rookie or you’ve got the battle scars to prove your veteran status, this one is a game-changer: Raise your bottom, not just your ceiling.

The Unexpected Power of Raising Your Bottom

Think about your daily habits, routines, and the way you use your time. Be honest: where do you leak productivity, energy, and opportunities? Is it those twenty-minute deep dives into sports highlights or mindless social scrolling before you even grab your morning coffee? Maybe it’s the Big Mac and hot fudge sundae ritual that costs you more than calories.

Here’s the deal: most coaches and business owners are obsessed with their “best day.” The problem? Success depends way more on what you’re doing on your worst days. When your “bottom” (your lapses, your wasted time, your bad habits) gets better, the average result soars.

Why “Raise Your Bottom” Works

Whether you read “Atomic Habits” or just know human psychology, it’s the small habits that cement the big wins. In the podcast, I said it straight: Replace those low-level habits with something marginally better and watch the change compound over weeks, months, and years. Instead of burning 20 minutes doomscrolling, write one powerful Facebook post that pumps value into your network. Instead of the sugar crash, take a walk, get some ideas flowing, and miracle of miracles, improve your health.

Multiply that tiny change by 365 days, and you’re playing in a different league.

Before & After Raising the Bottom

Let’s break it down with an example straight from the trenches:

Coach A wakes up, hits snooze, checks email for an hour, then complains about “not enough leads” by 10 a.m.

Coach B swaps out those wasted morning minutes. Instead of doomscrolling, every day she crafts a niche-specific piece of value for her audience or follows up with a prospect. After one month, Coach B has thirty more valuable conversations, posts, or follow-ups than she otherwise would.

Who’s going to have the thriving business, better clients, and, let’s not kid ourselves, the more robust bank account? Obvious.

Why Coaches Don’t Raise Their Bottom

Let’s call out what everyone’s thinking. If this sounds so simple, why doesn’t everyone do it?

• Habitual Comfort: Breaking the “easy” routine is hardwired into us.
• Thinking Shrinking Your Ceiling Is the Only Option: Too much focus on the next big win versus optimizing the process.
• Short-Term Mindset: We want dramatic transformation; we ignore compounding marginal gains.

And if you’re thinking, “But my routine is different!” well, that’s the default setting for everyone. The good news: change your routine, and you can change your results. Move to a different environment new town, new drive, new cafe, and watch how your “defaults” transform.

Raise Your Bottom, Today

1. Identify Your Lowest Point: Where do you reliably waste 20 minutes a day? Be ruthless.
2. Replace, Don’t Just Remove: Don’t just stop a bad habit swap it for something marginally more valuable. (Scroll less, create more.)
3. Change Your Environment: Even a small environmental shift can help break patterns. Rearrange your workspace, try a new location, join a new group.
4. Commit in Public: Post about your “raise the bottom” project social accountability works.
5. Track Your “Wasted Time” Reinvestment: Keep a weekly scorecard for one month. Did you write more, call more prospects, follow up with past clients? Chart the ROI, dollar for dollar.

Why This Strategy Explodes Your Business

The difference between the top 10% of coaches and everyone else isn’t what they hit on their best day. It’s how high they’ve managed to drag their minimum standard. You only need to get 1% better at your worst parts, and over a year, that’s an entirely different business and life.

Your Next Step

If you’re serious about moving from “good intentions” to measurable shifts in profit, client acquisition, and retention, you need operating systems and processes that make these changes automatic across any small business you touch. I’ve created just that, an operating system you can install in any small business, designed to supercharge profits and remove wasted effort.

Want to see what that looks like for your coaching clients, or your own business? Book a call and let’s get tactical on raising your bottom, for good.