Pick up the Phone Already By Parthiv Shah
Pandemic! Riots! Fear! Panic!
Businesses have been shut down for weeks, and millions are out of work…
And still, many of my clients are calling me, concerned that people aren’t calling them.
“Parthiv, I don’t know what to do.
My ads aren’t working like they used to, my direct mail isn’t pulling at the same rate, and people aren’t buying from my emails like they used to. What do I do?”
My answer is always the same…
Are You Calling Them?
And their answer is inevitably the same.
Look, there’s no question that we need to work harder in this economy to get sales.
If we aren’t willing to put in some extra effort, you might as well close up shop now.
However, if you are willing to add a phone call follow up into your process, you’ll be shocked at the result.
With so many people stuck at home, a friendly voice will be a welcome call.
The simple truth is that no one else is calling, so be in a category of one…
If you just reach out and say Hi, you will oftentimes get the business.
It really is that simple. People are starved for human interaction right now, so talking to someone other than the cat will be a big bonus.
The phone is powerful.
It should be used all the time. And it MUST be used now!
People are being overwhelmed with digital messages.
Use this as your breakthrough moment to go back to basics.
About Parthiv Shah
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space.
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