Marketing Secrets from Nike, Madonna, Branson, The Beatles, Taylor Swift and More by Karl Bryan
Plus the Reason Your Marketing Sucks And No One Notices You On Facebook, Instagram or LinkedIn.
And Happy Independence Day to my American friends. Freedom!
Nike canceled a commemorative shoe… and used the very controversial figure of Colin Kaepernick as the “last minute” reason.
People are going crazy talking about the demise of Nike and how stupid they are.
In the meantime, Nike got about 50 million dollars of free advertising and publicity on the back of your concern/interest/surprise/dismay/shares/posts/ anger, etc…
Nike knows what they’re doing and please take away the very valuable marketing lesson.
I’ll add to what you’re about to read below that the greatest ‘marketing hack’ on the planet is a celebrity.
Celebrity is why Nike partners with Colin Kaepernick (kneeling for the anthem while he was a second string QB was about a 100-million-dollar decision and my guess is 25 times more intentional than people give him credit for), Michael Jordan, Serena Williams, etc…
So if you think showing off or being controversial is not good marketing than you don’t understand what marketing is.
Without them, you’re invisible with no chance of being memorable.
Therefore, it doesn’t matter how good of a business coach you are nor that you’re passionate about helping the local business folk.
He is a master at getting attention. He attempted to fly a hot air balloon around the world. Didn’t make it but received millions of dollars in free publicity. He dressed in drag and put on a wedding dress to attract the cameras.
He drove a tank down 5th Avenue to an adoring crowd. Dressed in drag as a flight attendant (he appears to enjoy wearing woman’s clothing?? LOL).
Their manager staged an event with actors dressed as police offers and ambulance drivers with young beautiful girls screaming and pretending to pass out.
The staged video was sent to the USA and Beatlemania was created.
There’s a connection between Taylor Swift singing about her ex-boyfriends, starting feuds with Justin Bieber / Katy Perry / Scooter Braun and her popularity.
Ever notice she doesn’t feud nor drops names of nonfamous people? It’s strategic.
She (OMG I love her) is one of the greatest marketers of all time… her breakout song was “Like a Virgin” in a white wedding dress no less… follow up was “Material Girl”…
Like a virgin targeted the boys and her follow up, the girls. She released a “sex book” for us all lol.
Then she was getting up there in age and losing a little street cred… she shockingly makes out with a young popular Britney Spears on stage at the MTV awards show.
Kim Kardashian’s “leaked” sex tape started the whole Kardashian craze in 2007.
The Kardashians did a reality show for a reason (eyeballs) and the family is subsequently worth a few billion.
Paris Hilton’s “leaked” sex tape did the same for her name.
Come to think of it, maybe I should leak a sex tape??
Ever seen a man with no belly button having below average sex (my fault) with his wife??
And yes, I have no belly button.
Kids scream and run in the other direction when my shirt comes off by my pool.
Ok… let’s get back on track and stop fantasizing about what a man with no belly button looks like (not good!).
The list goes on…
Tony Robbins had a show (infomercial), that he paid to air, for years 24 / 7.
Lady Gaga wore a gorgeous dress similar to these elegant black prom dresses and the cameras couldn’t look away.
Tai Lopez shows off Lamborghinis and hot woman walking by his side.
Frank Kern brags about his Rolls Royce, hot wife, and her shoe closet. He ran ads for years with the headline of “Young. Rich. Crazy.” targeted at young aspiring internet marketers.
Grant Cardone shows you his airplane.
I’ve been known to show off a couple of my houses with water views and the fact I bought a watch in my early thirties that was more expensive than many cars.
I’ve also owned almost every kind of convertible sports car a kid could dream of.
Bottom line the more attention and memorable you are… the more people you can impact.
It’s up to you what limit you want to take this to.
And the next time you see someone with a hot chick, big house or a fancy car in their marketing… rather than judging, smile and say “Great, someone actually knows what the heck they’re doing and doesn’t care what other people think.”
Make no mistake… that’s why people don’t use these effective flamboyant, memorable, tools.
My question is… what are you doing to get attention and be memorable to your local small business folk?
Some ideas to get the hamsters running
Go to the local networking event dressed in a Halloween dead zombie costume talking about how business owners kill themselves every day and that you’re sick of it and on a mission to stop it.
Wear a wedding dress (assume you’re a man) and say marriages break up from lack of money over lack of love times 100.
Your mission is to stop local divorces over money amongst entrepreneurs by helping them be more profitable and operate successful businesses.
Hire smoking hot promotional models to attend your speaking events (have videographer there and turn into a video for your site) to make you look good for the audience (I have never done this in my early single days when I was speaking at the most expensive penthouse in the city and have no idea what you’re talking about if you ask.
If you do this make them closer to 35 than 18. And have male and female models.
Protest in an Uncle Sam outfit the struggles and ridiculous regulations for small business on a busy local street? Call the local reporters, papers prior to doing it.
Tons more you can do… get creative. Have some fun.
Start caring about what impact you’re making and how many local business owners know you and about your cause.
Get attention and be memorable. Your clients need to do the same.
If they own a business that services/sell cats in any way…. Have them drive around in a car shaped like a cat.
Apparently Red Bull likes the idea of hot models and cool cars.
Stop worrying about what people might think (not much) and start worrying/thinking about shock and awe.
Successful marketing equals freedom.
Happy 4th of July.
Obsessed with your business coaching success,
Be watching for my new ripper podcast ‘Business Coaching Secrets.
Karl Bryan, creator of Profit Acceleration Software™
Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Focused.com, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at focused.com