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How to Launch a Podcast So You Can Build an Audience of Raving Fans By Jen DeVore Richter

by | In the Magazine, Jen DeVore Richter

Do you desire more influence as a speaker, more impact as a thought leader, and more income as a coach?

Instead of spending months or years writing another book or spending a fortune on fancy video equipment, consider podcasting as your next secret weapon on the war against anonymity.

Podcasting is a simple, (fairly) easy, and a really fun experience that has little to no big equipment costs. You can launch starting today if you have a computer or iPhone and a decent headset to record through. For iPhone users, the headset that comes standard with your phone will work just fine.

Podcasting will build your audience over time, position you as the go-to authority, and get your important message out to the world.

Here’s how to get started.

You will first define your audience. Who are you speaking to and what big problem do they have that you can help them solve one episode at a time? Your podcast is going to be a key component in your marketing strategy, so the audience should be in alignment with your overall plan.

Next, you will pick a title and subtitle for the podcast based on the big problem that you solve. Make it pretty obvious what the show is about in the title and subtitle. Don’t make it obscure or too “creative”. People will need to be able to easily find it when searching in the iTunes store or wherever they listen to podcasts. My new podcast is called Boss Women Rock: Success Secrets. The title tells who it’s for, has my branding, and describes what the show is about.


After the title of the show is chosen, write down the titles of your first 10 episodes. This will keep you focused and help you launch quickly. I like to create in a batch so I’m saving time and don’t fall behind. Releasing episodes consistently will be key to growing your audience. You will need about 20 episodes to start to build an audience that tunes in frequently.

Once your 10 titles are chosen, select your release dates. Will you release daily or weekly? When I launched my new show, I put 10 episodes up at the same time and now release 1-2 shows per week. My audience is building quickly to rave reviews and I’m sure yours will too.

Keep in mind, that there are two styles for business podcasts: interview style with guest experts or narrative style where you as the host share your thoughts and insights. It’s up to you to decide which style you like. Perhaps you could do both?

Start marketing your podcast before you start releasing episodes. Build the buzz and anticipation! I used to create a podcast graphic. For iTunes, your show cover will need to be 2000px by 2000px, so design in those dimensions. Alternatively, you could hire a designer on for a steal.

Ok, so now you’re ready to roll and start recording

I created a professional podcast intro clip that could be easily added to each show by recording my voice speaking the intro, purchasing royalty free music, and then hiring an audio editor on Fiverr to compile it for me. This took about an hour and cost me less than $30.

To record the episodes, I just use Quicktime Audio Recorder on my Mac and Garage Band to edit the introduction and the episode together. My episodes are each under 10 minutes, so this takes no time at all. Literally, it takes about 5 minutes to edit, export, and save. If you’re on a PC, you could use Audacity which is available as a free download. Alternatively, you could just order the edited versions from a podcast editor on You will need the final files as .m4a file types.

Now that you have some episodes recorded, you will need a server to host them. I use Soundcloud which has a free version of up to 3 hours of content. The Pro version is $16/month for unlimited uploads. Create your Soundcloud account, upload your first episode with cover art, and fill in the description, categories and show notes. It’s important to have calls to action in your show notes so listeners can get on your email list, call you, or take the next step in your sales process.

Once your show is on Soundcloud, you can now submit it to Apple for consideration in the iTunes store. Just search for “ iTunes Connect Portal” for more information.

You should review their process before attempting to submit your show so you can avoid any unexpected headaches.

When I submitted my new podcast, they approved it within 24 hours, so it wasn’t an arduous process. So, that’s it!

That’s the basics of how to launch a podcast so you can build your audience of raving fans.

I can’t wait to hear your shows… 

Jen DeVore


Tune in to Boss Women Rock: Success Secrets on iTunes


Jen DeVore Richter

 About Jen DeVore Richter

Jen currently is a highly sought after media personality. Her creative approach to business has been published in two co-authored books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success and The Rockstar Professional’s 90 Day Action Planner. Her ideas were also featured in the internationally published Top 50 Marketing Secrets of Successful Women. To access Jen’s $108K Perfect PR Pitch Template at NO COST, please visit:

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