Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects.

Most successful professionals use a series of information-based ads that build on emotion and contain a call to action. These are much more effective than standard company branding advertisements.

The same principles that go into putting together a high impact (and often high priced) ad campaign can be adapted to fit your needs with similar results.

Here are some ways to put together and execute a professional, effective ad campaign

1. Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a brief description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.
2. Develop value-oriented online yellow page ads.
3. Consider newsletters as a way to educate and inform customers about your industry and services offered.
4. Offer a free seminar, webinar or similar event to build awareness for your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry.
5. Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business.
6. Always test different versions of your ads to find the most effective ones.
7. Use direct mail marketing to grow your business.
8. Put together a database of previous customers and send them new information.
9. Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
10. Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
11. Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
12. Donate time or materials to local charities to show support in your area.
13. Offer public clinics for the general public to come along and discuss what they need.
14. Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
15. Approach your local newspaper and offer to write a weekly column about your area of expertise. Don’t ask for money, just a byline and bio.
16. Develop a weekend or other destination seminar for customers/clients. Not only does this give you an action-packed weekend with the most important people, it gives them a tax-deductible business adventure.
17. Take a proven and tested seminar and turn it into written form as a home study, member site program, audio or video program.
18. Approach large companies and offer to give seminars to their employees, investors or management.
19. Be proactive with your marketing plan.
20. Barter for your marketing. Offer products or services in lieu of payment.
21. Be willing to bring in new clients, even if at an initial loss. It will likely pay off later.
22. Regulate your marketing budget to maximize the potential income from them so the income hits the next year – and try to push back advertising costs for the next year to offset your expenses.
23. Select target markets and offer to pay them for referrals or shared databases.
24. Offer loaner products to replace equipment that’s being repaired or refurbished.
25. Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
26. Continually consider what new products/services you can offer to current customers/clients.
27. Develop a mail order division of your company.
28. Offer a proposition to your competitors to trade customers/clients you were both unsuccessful selling to.
29. Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
30. Offer a “you-choose-the-price” program. This is especially good for a product you just can’t seem to sell.

So, there are 30 great ways to market to other professionals and businesses.

Some other great ways to get your name out there for little or no cost are

·     Get involved you in your community – volunteer, donate to local events, etc.
·     Join your local Chamber of Commerce and attend their networking events and other activities throughout the year.
·     Join a local, state or regional professional association for further networking opportunities.
·     Become a board member of a local organization.

Advertising should never be your only method of marketing; there is a myriad of ways to get your name out there in a way that feels personal to potential customers/clients.

“Effective advertising must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham