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Divide The Room and Win with Isabelle Mercier
Coaches, Isabelle Mercier has got a great video up for you this month! In “Divide the Room and Win”.
Isabelle sits down for an interview with her Director of Efficiency & Customer Happiness to chat about one vital Ingredient needed in your Brand Architecture.
What’s your Brand Architecture?
Well, essentially it is your Brand DNA, which includes all of the ingredients of your business and your brand, outlining why someone should choose you over anyone else.
Today’s core ingredient, Brand Premise, differentiates you from everyone else in the market.
So let’s dig in and explore what we mean by Brand Premise…
Here’s a question for you – do you know what your business stands for and what top of mind problem you solve?
More importantly, is it clear to your ideal clients? Meaning…do they recognize that you are talking to them specifically?
Isabelle often hears business owners say that they will work with just about anyone who needs their services or products. Now…that might seem like a good idea as it appears to be intelligent to not limit who you want to work with, right?
WRONG!
Speaking to everyone is as good as speaking to no one. Why do you wonder? Well, it is better to be a big fish in a small pond than a small fish in a big pond. And…that’s where Brand Premise comes in.
In this episode of LeapTV, Isabelle shares this critical piece that she works on with ALL of her 1:1 clients, and in this edition of Six-Figure Coach Magazine, she’s sharing it with you
Here’s what this episode is about:
GROWING YOUR BIZ:
Interruption is key to create change and inspire action.
LEAP OF THE MONTH:
You’re not innovating if you’re not pissing someone off.
Feel free to leave a comment or insight below the video to let Isabelle know what has resonated with you in this episode and one thing you will do as a result of it.
Enjoy!
Contributed by Isabelle Mercier
About Isabelle Mercier Turcotte
Isabelle Mercier Turcotte is a brand strategist, best-selling author, TEDx Speaker and business performance catalyst at LeapZone Strategies with the sole purpose to empower change and growth. "Momentum Generator" is her middle name and she has a relentless passion for helping entrepreneurs and small business owners raise the bar to create outstanding brand experiences through business strategies, performance coaching, and brand alignment.
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