Coaching is a Job with Adrian Ulsh
In my series of articles in this magazine I’ve been discussing strategic marketing and its importance in helping small business owners to generate more leads and close more sales.
Today, let me explain how a coach can use the information I’ve been providing to build a lucrative coaching business.
To begin with, coaching is NOT a business… it’s a JOB… PERIOD!
If you charge your clients by the hour, you have a job. If you trade time for money, you have a job. If you rely on “referrals” to bring you new clients, you have a job!
In order to transform your coaching practice from a job to a business, you MUST create a series of “systems” in multiple areas necessary for your success.
For example, you MUST have the ability to generate a steady flow of prospects that you have the opportunity to convert into paying coaching clients.
So you need to set up a “lead generation” system.
Now that you have leads coming in at a steady pace, you MUST have a “conversion” system in place so you convert a high percentage of your prospects into clients.
Next, you must have a “results” system in place to insure that EVERY client you work with gets results… both financially and professionally.
You need to have a “support” system in place so your clients can reach out when they need additional help.
These are just the basic systems you MUST have to become a successful coach, and in 23 years of working with coaches, I have NEVER met one that did.
Systems like these allow you to automate a big portion of your coaching… and they free you up to focus on helping your clients get real results.
This is what is required if you truly want to build a 6 figure coaching practice.
But let me ask you this!
Would you like to build a 7 figure coaching practice?
Here’s how you do it.
When you master the systems I just described, now you have a real business model in place.
This business model operates with or without you being present, and creates an asset that you can sell when you decide to do something else.
But here’s the key.
When you master these systems, you can use them to train others to use them, and begin to add other coaches under your guidance and mentoring.
You teach them your lead generation system… your conversion system… your results system… and your support system.
Now THEY begin to sign up more clients… of which YOU receive a percentage of their revenue as their personal mentor.
Now you no longer have a coaching BUSINESS – you now have a coaching COMPANY.
This is where you begin to achieve real financial freedom, and you continue to build a major asset that can be sold for millions down the road.
In my next article, I’ll walk you through each of these systems and show you how to set these up for yourself.
So until next time,
About Adrian Ulsh
Adrian Ulsh is the CEO for Leader Publishing Worldwide, the largest online provider of coaching services worldwide. Adrian currently works with more than 500 coaches in 24 countries advising them on building 6 and 7 figure coaching practices.
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