Change Your Offer, Change Your Life: The Business Coaching Power Move

If you’re a business coach who wants clients to pay, stay, and refer, let’s cut to the chase: your clients need to make more compelling offers.

I say it all the time, change your offer, change your life. It’s the business equivalent of finding a hidden lever in your company and pulling it for a wild uptick in revenue and results.

But here’s the real kicker most business owners miss: it’s not about tossing free stuff at prospects or slapping a discount up every time the coffee runs dry at Starbucks.

It’s about understanding why great offers work, how to frame them, and how to wield them for profit. That’s what separates the winners from the “maybe next quarter.”

Let’s dig deep, get tactical, and build the business coaching muscle your clients need to crush it in any market.

The Anatomy of a Compelling Offer

First things first, business owners are notorious for ignoring this strategy. They throw spaghetti at the wall, hope something sticks, and chalk up weak returns to “oh well, market’s tough.” Wrong.

A compelling offer isn’t just price-slashing. It’s smart positioning, a reason for your client’s prospect to act now and act with them, not the competition.

The Landscaping Company

Suppose your client runs a landscaping business. Instead of “get your lawn mowed, $50 off this month,” why not study competitive markets? Find out what the big players in LA, Sydney, or New York are offering. You don’t copy-paste, you stand on the shoulders of giants. Maybe NYC’s top landscaper bundles a “first mow free” with annual contracts. LA’s leader gives custom garden designs for loyal customers.

Your client adapts these giants’ tactics for their market, adding urgency (“Spring slots are filling! Only 7 packages left!”) and scarcity (“first 10 callers get a free garden design consult”). Suddenly, they’re not just another company, they’re the talk of the local Facebook groups.

Offers Aren’t One-and-Done, They’re a Rhythm

Here’s an ugly truth that’ll sting most business owners: you ask how many offers they make per year, and it’s one, maybe two. That’s why Frank Kern, the internet marketing rockstar, said to me: “I make more offers, so I make more money.”

Want more leads? Want higher conversion? Make more compelling offers, quarterly, monthly, even weekly if you can. Different hooks, different angles, different reasons. Trial and error costs time and money. Stand on the proven, not the hopeful.

But beware: don’t get addicted to discounts. Discounts erode profit, train prospects to wait for sales, and turn your brand into a bargain bin. Free, on the other hand, builds loyalty and excitement. Would you rather get a free gourmet appetizer at a restaurant or 10% off your total bill? The numbers say free wins.

Scarcity and Urgency, The Dealmakers

You want a prospect to make a decision? Create urgency (the deal ends soon) and scarcity (limited spots available). Harvard and MIT don’t just sell education; they sell exclusivity. Fewer spots = higher value. Your client only takes 15 one-on-one coaching slots? That’s scarcity on steroids.

Not sure how to craft urgency and scarcity? Try these:

• Early bird pricing (with a real deadline)
• “Only 7 left” on group programs
• Enrollment windows (“next intake starts in September!”)

And never, never fake it. Scarcity must be real, or your reputation nosedives.

Offers Are More Than Sales, They’re Inquiries, Engagements, and Experience

Sometimes, the magic is getting someone curious, not just committed. That means giving away samples, free info sessions, demonstrations, or consultations. Remember Red Bull’s ‘crushed cans at events’ guerrilla campaign? It made everyone believe Red Bull was THE drink at every cool happening. What can your client do to create buzz and get people talking before they’re buying?

Maybe run lunch-and-learns, host local seminars, or give away a valuable checklist online (not a fluff piece, but real, actionable help). These inquiries are the top of a funnel; you’ve got to master them to drive purchase later.

Pitfalls to Watch For

Let’s get real. Here’s where coaches and clients go off the rails:

• Relying only on discounts: You lose profit and create discount junkies.
• Offering too infrequently: Out-of-sight, out-of-mind, your competition is making the offers while you’re waiting for the right moment.
• Weak framing: If the offer isn’t urgent or exclusive, it’ll flop.
• No systems underlying the offer: If you can’t fulfill the rush of new buyers, you burn reputation and referrals.

Steps for Coaches

• Audit your client’s last 12 months of offers. How many? How much urgency/scarcity? What results?
• Research competitors in tougher markets. Steal what works, adapt for your client’s audience.
• Map out a quarterly offer calendar. Don’t wait for inspiration; build a rhythm.
• Frame every offer with real scarcity and urgency. Never bluff.
• Track results and refine. Numbers don’t lie, ditch what doesn’t work, scale what does.

And above all: install an operating system that finds profit opportunities in every corner. I created a framework that any coach can install in any small business to uncover hidden profits and predictably grow revenue, without burning cash on ads or wishful thinking.

Book a call to learn how you can turn offers into bottom-line results for every client.

Change your offer. Change your life. That’s business coaching mastery.