There are five critical steps that every small business owner MUST address in order to attract new clients and generate more revenue… leads, conversions, average sale value, number of transactions and profit margins.
The key to successful marketing is to ALWAYS “enter the conversation taking place in the head of the prospect.”
Remember these 3 words… what, how and why! Every business owner knows WHAT they do and HOW they do it… but most don’t know… or haven’t specifically defined… WHY they do it.
When you put your face and your personality in your marketing it makes your business unique.
Most small business owners today are attempting to market everything online, especially through email marketing. They will fail miserably.
Now let’s investigate the pros and cons of magazine ads… and let’s start with the pros.
