BCS: 185 | How To Structure Your Week + How To Stop Silly Tasks

Business Coaching Secrets with Karl Bryan

BCS 185: In this episode, Karl answers questions about:

–  How to structure your week?

–  How to stop silly tasks?

And more…

Karl Bryan helps business coaches get clients. Period.

For more magic on how you can grow a coaching business by attracting small business owners, filling local live events, and closing more high end coaching clients… go to focused.com

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EPISODE TRANSCRIPTION –
(transcription is auto-generated

SFC 185
[00:00:00] Karl: Welcome to Business Coaching Secrets with Karl Bryan. If you wanna attract new high-end coaching clients, fill live events and build a wildly profitable coaching practice where business owners pay, stay, and refer, you’ve come to the right place. In this podcast, Karl provides his keys to the kingdom for finding and signing. High paying clients and building the coaching business of your dreams. Here we go.
[00:00:40] Christian: Ladies and gentlemen, boys and girls, coaches around the world. Welcome to another episode of Business Coaching Secrets. It’s Your Boy the Road Dog, with none other than the man, the myth, the legend, the doctor of business coaching, Karl o’ Bryan.
There you go. Shoots. How’s it going? I was waiting for Side was, I wouldn’t know where you’re going. There shoots, but there we go. Where it’s magic, bud.
Cause, cause honestly, sometimes I don’t even know where I’m going. It’s it’s, it’s sort of like going shopping with my wife. You never know where you’re gonna end up.
Like, it’s just, it’s always a mystery bud. So there you go.
[00:01:17] Karl: Understand.
[00:01:19] Christian: Hey, hey. In, in, in that vein, this is actually a perfect, perfect pivot. I, I appreciate the setup. It’s almost as if it was planned. But you and I both know we are not that organized when it comes to being organized. And just basically, cuz you know, a lot of people are obviously, you know, there’s always the quarterly and the annual plans, but like, if you watered that down on a week by week basis how do you structure your week and then do you have like a strategic plan and framework?
And then I’m gonna, I’m gonna tag on one of my own questions there. When do you do it? Do you do it on Fridays, Sundays, or
[00:01:53] Karl: Monday morning. Nice. Nice, nice. Okay. So, so question is do I get a structure for the week and is it like a strategic, like a strategic plan? And then you bolted on when do I create that strategic plan?
Is that right?
[00:02:09] Christian: Yeah. Like, you know how some people like to just wrap up the week by just being ready? That way they can relax. Some people love doing it on Sunday, so they’re geared up for the next morning, and other people leave it to Monday morning. So what how, how do you do all that? What’s your framework?
What’s your strategy? What’s your s.
[00:02:27] Karl: Gotcha. Okay. Alright. I might just go a bit macro before we go. Micro, like 50% of my week is gonna be spent 12. Well, when I, you know, I calendarize it and we do do that, you know, what different colors and all that sort of thing. So 50% of my week is 12 to 24 months ahead.
Right? So I’m thinking of what’s coming, looking for trends and just. You know, we’ve got 30 plus staff and just thinking of what that might look like, right? 25% of my week is working with my team, right? So these are people that we have like, that are building teams of coaches underneath them, and then also management.
So I put them in the same basket. 25% of my team is helping them, and I’m helping ’em problem solve and. Hoping, like my goal is to motivate them. I don’t even have to ask them if I’m doing a good job of that, but yeah, the goal is to motivate them and paint a bit of a picture and this is where we’re going.
And yeah, help ’em solve problems so that they feel you know, they’re not alone and will and truly have a team behind them. And then 25% of my week would be dealing with. Psychologist, short term, this is the stuff that you just, you know, short term problem solving, let’s call it. So 50% thinking, you know, 12 to 24 months ahead, 25% motivating and working with my team, quote unquote, and then 25% allocated towards you know, got a minute meetings and all that sort of stuff, right?
It’s not perfect by any stretch of the imagination, but that’s the framework that I use and I think that everybody should. Again, not perfect, frankly, not even close. But I, you know, it, it’s, if I go on my calendar right now, you’d, you’d see it. So to anybody listening, you know, do you have a macro framework?
Are you gonna create one? I think that would be a good idea. And I just think people will be, well, you’ve experienced this road dub, right? You just become a hundred times more effective when you’ve got that So that’s the macro and then the micro. I think as far as, you know, following this, I really think that Monday, like ideally Sunday night, I think every night everybody should be going through and thinking about.
Like if, if somebody can’t sleep, I can tell you that very common, if they create a to-do list, and the more defined and the better that to-do list is for the following day, you’ll often find that they fall asleep and, you know, sleep like a baby. It’s the anxiety, it’s the anxiousness that, that keeps people awake.
And of course, diet and exercise, we could bring that into it, but let’s not go there. I’ll tell you. The average business owner can’t sleep, create a to-do list and be very, very clear on what you’re gonna do the following day. I think you’re gonna find that they will sleep at a higher level. More important than that, well, as important as that is that the next day they’re gonna be significantly more effective.
So, so road dog. I think the obvious thing is on Monday, Having a look at my week and making a bit of a game, this is micro, right on Monday, having a look at my week and going, okay, what’s to come? Do I have my percentages right? You know, how many how many meetings do I have? How many spaces do I have? For emergencies and for problems that do need to be solved on a short term basis?
I don’t want too many of those, but I do need to have a few because. It happens. You’d be crazy to think that Elon Musk doesn’t have, or Jeff Bezos or Steve Jobs back in the day that they didn’t have, you know, things that they needed to handle on a day by day. You know, in some cases, hour by hour, but let’s just say day by day, week by week basis.
So on Monday, having a look at my calendar on Friday, looking back on how I did and assessing, taking some notes, and then thinking about strategically how I can make the following week better. So Rodo, and then every single night, I think assessing, you know, what’s, what’s to come the following day and before the day starts, having a look at my calendar preparing.
So the answer to your question, I think is it’s a day by day thing. And, and complimented by week by week, you know, as in Sunday night, Monday morning, ready to rock and roll, and then Friday. How did I do that? Answer your question, rod. Doug. How’d I do? Does that make sense?
[00:06:19] Christian: Yeah, I, I would say Tell me what you think of this cuz this is the framework that I was taught years ago and I, I was reminded of it on a coaching call I was on, on Thursday.
Yeah. And that is, if you’re making less than a million bucks inside of your business, 80% of your time, if you are the, the, your boss, the solopreneur, the ceo, if you’re making less than a million bucks, 80% of your time needs to be focused on revenue generating activit. So, and then it just, it’s down to three chunks.
Getting clients, keeping clients and everything else. Knowing that the bucket of getting clients is probably 80% of your focus, would you agree with that? For anyone doing less than a
[00:06:57] Karl: mill, So little red arrow, you are here. You know, like if this guy’s semi, you know, on the pre-show we open somebody up, you know, he’s semi-retired, he’s a pastor, he’s kinda, you know what I mean?
He’s, he’s not interested in making a million bucks a year. So I think the roadmap for him is gonna be slightly adjusted. I would also daresay road dog, but Little Red Arrow. You are here. Is there airplane on the tar? Is it in launch or is it at 10,000 feet? Right. Because again, they, they could be at $500,000 and just getting going and then they could be at $500,000 and be three to four years into it.
So, so I don’t disagree. But the closer the guy got to a million bucks, I would hope that again, he wouldn’t be doing the lead generation activity. You know, he’d be farming that out. But certainly a good percentage, his time, good percentage of his time should be. In revenue generating activities as his, if his goal is to, you know, grow to seven figures and then surpass.
So, so yeah, I would, I would agree with that. The only caveat it is little red arrow, you are here and then what? And then what do they want? Right. And but a company that’s looking to grow and they’re at 500 grand, isn’t it? And the plan is to get the 5 million, well, they need to have a very. Clear defined roadmap to drive business?
Most definitely. Yeah.
[00:08:18] Christian: Do you think most people have a clue what revenue generating activities actually are and, and actually tracking those?
[00:08:25] Karl: I do not. I would say that it is horrifically mismanaged is what I would say yes. But I also think really, really, Once they identify, you know, once they really define the problem and go, oh my problem, like Rod Doug, I think what you just said, like their problem isn’t lead generation.
Their problem is they don’t even know what lead generation is for them. Right? Yeah.
[00:08:49] Christian: So, yeah. Well, and that’s just it, right? You can have, you know, let’s say you’re doing four different things to generate leads and appointments and whatever. Do you know which. Which one is the best for you? And, and, and then like altering that and making sure that you spend more time doing that.
And, and, but you know what I mean? Like, it’s just, it’s, it’s always fascinating to me cuz I’m a numbers guy and I like to analyze things almost to death at times, but I just think that’s a super important metric as well. But that being said, I’m gonna, I’m gonna go to a very dangerous rabbit hole ish question because somebody had.
Ask Karl what business slash coaching things that he’s thinking about, and I’m like, I don’t know if I wanna ask that question because I don’t know where we’re gonna go with it. We could be we could be here for the next three hours, but , you know what, as they say, it’s, it’s time to get uncomfortable.
So here we go. Shoot, this is your big moment. What what’s on your mind these days when it comes to business and coaching?
[00:09:49] Karl: Kinda like the question, be honest with you. It’s good. But I do, I know we have done this and then I can’t remember, one time you asked me something similar and then they’re like, yeah, and that’s a wrap.
We’ve gone over time. It’s over. So I dunno. She’s, I dunno, peace of mind. I just think like my personal peace of mind is priceless. And I know as I’m saying that people are listening and like, yeah, well, who, you know as if mine’s not, but I don’t know, you know, you, you clearly, you know, it’s like a minute ago.
It’s like you clearly define the problem as in lead generation’s not your problem. Your problem is you don’t even have a game plan around lead generation. You don’t even, you don’t have a metric to be able to, to track. So once, and you define the question properly, define the problem properly, the answer kinda the answer, and the solution kinda becomes obvious.
You know, peace of mind. Is this priceless? That is absolutely one wrong conversation, can derail productivity for weeks. So emotionally, and that’s not as well for me. Yeah, I’ve, I’ve absolutely been guilty of that. I don’t know that I’ve been guilty of that anytime recently. But, you know, emotionally I just like to protect myself nowadays, and I’m really working to not let things bother me.
You know, anxiety’s like a rocking chair, right? I’ll give you something to do, but it’s not gonna get you anywhere. And, and by the way, anxiety for anybody listening. Anxiety is something that they suffer from or people around them. And I dare say that a huge percentage of the population suffer from anxiety.
The foundation of anxiety is feeling unsafe and I personally think. I think that’s powerful. So, cause I, I think by understanding the root of a emotion, your, and this is you, this is your coaching client, right? If they’re feeling anxiety, understanding that it’s not their to-do list, right? It’s feeling unsafe and then feeling unsafe from what you know, their marriage.
From relationship with their kid, and maybe that’s not our kids and that’s not going the way that they want it to go. Worried about their kids and then their kids becoming unsafe themselves, which would make them feel, you know what I mean? Like understanding that the foundation of anxiety is feeling unsafe.
I just think that the power of that is insane. I think it’s pretty profound, but. Like, like people, like people living in fear respond with anger, right? Like I said on a a YouTube video recently, that judgment is shallow and then empathy is deep, right? So like my recommendation is to like work hard to go deep.
And be empathetic. And I think that when you do that, my opinion and what I have experienced is that by, you know, by, by going deep and then going to understand the problem, right? And being empathetic as opposed to being judgmental. It, it stopped me in my tracks because then I, you know what I mean?
There would be no reason to go deep and down a rabbit hole and have some, you know, uncomfortable conversation kind of thing. And then, which, Turn into something that could potentially derail you for a period of time. There’s no need, right? Like, you just be highly empathetic. Think of like a, you know, you’ve got a bouncer at a bar.
What’s his job? His job is not to beat people up and throw people out. His job is to talk to people, right? Like, like that’s the job of a really good bouncer is to stop confrontation. Not create confrontation. So I don’t know. So just, you know, if you think about that, the peace of mind, I think is. You know, just something to protect.
And for those listening, I think that the wrong conversation can, you know, derail your productivity for a long period of time, and that is worth. Protecting and, and I don’t think people are looking at it quite that way. Road dog. And I think that might be more, more motivational than protecting peace of mind, if you know what I mean.
Right. You never know what someone else is going through. Right. Be kind. There’s that, that meme out there. I can’t remember what it is, but just, yeah. Just you don’t know what someone else is going through and everybody’s going through something that’s for damn sure. Right. So, and like ultimately stress road dog is taking something small and making it.
So you start arguing with an idiot, what are you gonna do? You’re gonna create two. So, so I don’t know. So my peace of mind, that’s just something Roe Dog that I might provide some value. Something else I was thinking is I have been thinking like remaining calm when feeling disrespected is like a superpower, like my personal krypton.
Is disrespect when I feel disrespected. I think I had this inherited from my father. In fact, I’m positive. But I just, you know what I mean? I get dis disrespected. That is when all he read and I will start saying things and doing things and acting in a way, and sending an email and maybe a text that will d you know what I mean?
That kind of, it’ll disrupt my peace of mind. So by knowing that and defining it clearly for me, it’s like, hang on a minute. Am I pissed off? Or do I feel like somebody’s disrespecting me? And then I go to it and I go empathetic as opposed to judgmental. And I think it’s super, you know what I mean? It just stop things in the tracks and again, Protects my peace of mind.
Right. Protecting you know, your coaching client’s peace of mind by understanding these things. And believe me, I would dare say that they just don’t like what is their kryptonite? What is your kryptonite, like road dog, what’s your kryptonite? Somebody listening, what’s your kryptonite? Right? And I think it’s, it’s really, really powerful to get on top of it.
And by understanding it, I think that can save you a lot. So that’s something that I’m. That’s not what I’m thinking about. You know, like they say, like on this sum, there’s three things. People need to be truly happy and notice that that’s it’s someone to love. It might make a meal list. It’s someone to love.
It’s something to do and then something to be hopeful for, or something to hope to hope for, right? Like help your clients do those three things again. Find someone to. Something to do, something to hope for. Right? And like, I don’t know every person, you know, friend, family member, they they could use some help with that.
And by the way this brings me back to an email that I sent out ages ago, but again, had like a really positive You know, positive response, but it’s like there’s three magical bits of information trapped inside anybody that you could bring out. And it came from a conversation. I met a guy, he just seemed like a really cool, really together guy.
And we sat there and we started chatting. And again, my, you know, if I’m gonna chat to somebody, I’d, I’d rather go deep than shallow, just my nature, right? Like, I don’t wanna. I don’t know. It’s just, you know what I mean? Like, I wanna get to know this guy. This is like a really cool guy. We hit it off. We were like, you know, talking for ages to do, we were you know, at a all, all inclusive kind of resort de Leo, the wives were doing their thing, right?
We’re just sitting there. But it was like, Turns out the guy had cancer, an incurable cancer. And to say that it had a profound effect on me, I actually wrote about him the next few days in my emails. I actually wrote about, it’s right there. One of things that I said is that everybody, you, if I didn’t go deep, You know, with that individual and I kind of just had like a fleeting conversation and talked to the guy beside him and then came back to that guy and then somebody else, which by the way would be totally fine.
But like my, I, I like to go deep. I.
And of course, dynamics understood right, that in some situations that’s not always gonna be the case for me and probably for you, but more to the point road dog. What I’m trying to say is everybody, you know they’re afraid of something. They love something and they’ve lost something. Right, and that is like the, the billionaire that is Elon Musk.
That is Jeff Bezos. That is Tony Robbins. That is road dog. That is me. That is you. Right? They’re afraid of something. They love something and they’ve lost something. If you can speak to somebody with that as a framework, right, and I don’t know, cheesy maybe, I don’t know, but if you were to, you know, like what’s this guy afraid of?
What does this guy really love? . And then what is this? You know, what is, you know, what has lost this guy particularly lost his health, by the way. Right. And he doesn’t care about unbelievable guy. We’re still on Facebook. I still very inspirational guy, right? But it, I dunno, I think that there’s power in that.
And understanding that, so your coaching client, rather than talking to him about upsell, downsell cross-sell, look why. Everybody’s been to McDonald’s. And then what do they say? Do you want fries with that? Right? And then it’s, do you want a Happy meal with that? Do you want a happy meal? Do you want me to turn that into a meal?
And do you want a happy meal for the kids, right? Like the, the McDonald’s formula’s right there, but right next door is like a small burger joint that doesn’t have the franchise to do, do, do you walk in there, own a, you know, order a burger, order a. And then watch what the six, the guy who owns the place is serving you, his wife is serving you.
And what don’t they ask? Do you want fries with that? My question is, they, they’ve heard it. They’ve seen it. Why don’t they do it? Right. And they’re afraid of something. They love something they lost something Like they’re, they’re afraid of something. And that’s like it not working and not being able to train the staff.
And if the 16 year old daughter is working the till, And they say, you gotta say, do you want fries with that? She doesn’t do it. Now they got a reprimand her now they’re, you know, have this relation, icy relationship between daughter and dad. And then he’s, she’s gonna quit. And he’s afraid of that because now he’s gotta bring somebody else in and he can’t trust that person and there’s a lot of cash going in and out of the till.
You know what I mean? Like, just understanding like, why is it that he’s not doing that will be significantly more powerful than telling him, Hey, you should say, do you want fries with. Right, so, so question is for anybody listening, like what are you afraid of? What do you love? And then what have you lost?
And then maybe, I know what I mean, go a little bit deeper, like what I’m trying to say here. Have a conversation with yourself. And it’s like, how is that affecting your day-to-day life? How is that affecting your business? And in my opinion, That’s a very powerful exercise. You know, like, again, just, and, and it might help you with protecting what it is that you want to protect, and that’s your productivity, your efficiency.
Like playing on like social media, like. Getting offended by something posted on social media is like choosing to step in dog crap and then, you know, as opposed to walking around it, right? See very smart people doing that on social media and spending an enormous amount of time there and it’s just crazy.
You know, and, and I also think just road dog, like accept that life is hard. Remember, God provides food for the birds, but he doesn’t throw the worms into the nest, right? You gotta go get yours. You can be the smartest guy, the most successful business owner. You could have a Harvard degree. But if you wanna go make a million dollars a year as a business coach, I’m gonna tell you that the roadmap is there.
You know, road, Doug and I, you know, effectively, you know, have laid it out multiple times. I, you know what I mean? Like, lord knows how many times we’ve just laid it out step by step. Exactly what you gotta do on the podcast, obviously with focus.com, we’ve got the software, we’ve got the roadmap, we’ve got the, you know, the tracks that you follow, but like, so it’s right there.
But the question is, why don’t you. You know what I mean? And your past does not, you know what I mean? Just because you have a Harvard degree doesn’t mean that people are just gonna automatically find you and sign up for your, your business coaching. You gotta go get yours. So, I dunno, that’s things I’m thinking about it, I guess how I kind of got there, just like peace of mind is absolutely priceless.
And You know, I’m thinking of ways that I can protect that bad way. I don’t know that that’s necessarily the best answer. Cause there’s other business coaches looking to generate leads and they’re trying to form a joint venture with you know, the accountant and they’re trying to fill their live event.
And I totally get that. But we, we’ve talked about that so many times in the past. It’s literally there as a. Step by step roadmap. So I think that, and if you’re gonna fill your local live event and put 10 people, if you’re really calm you know, and you’re not letting anxiety get the best of you and you’re just operating from a real, you know, a place of, you know, calm.
I think that, that I think you’re gonna, it’s gonna be easier to go get yours. It’s gonna be easier for you to follow the roadmap. So, so that’s, I dunno, roadmap. How do, what do you think? Anything to add, track, comment?
[00:21:44] Christian: Yeah, no. Good. Interesting. Peace of mind is definitely not where I thought you would end up going.
I, I’m surprised that it didn’t go to Tom Brady as an example. Like that’s kind of shocking, but but here we are. Here we are. Hey,
[00:21:56] Karl: Brady now single. Oh,
[00:22:03] Christian: I’m gonna, I’m not even touching that. I’m just, I’m not even gonna go there as much as I wanna right now. I’m just gonna leave that one alone, by the way
[00:22:10] Karl: could you imagine that the girls that are throwing themselves at this guy, my gosh, life.
Seriously, you’re Tom Brady shoots, I mean, life. Is different , you know what I mean? Like, listen, but
[00:22:23] Christian: I’m gonna lie, I, I look at him lately. He just looks unhealthy. He just looks too thin. Right. I, it’s just, it’s, it’s unbelievable. Just that, that’s just super weird to me. But anyways, it’s there, but then dude, there’s so many weird things going on.
I’m not sure if you saw the, speaking of social media, the Facebook post, a certain mutual friend of our. Has, has given up his allegiance to the patriots for the remainder of the season. Is now cheering for the Vikings. Have you seen this?
[00:22:49] Karl: I saw that. I did see that. I
how, how, because the funny thing is, if anybody else would’ve posted something like that, he would’ve been all over it.
Like it would’ve been absolutely hilarious to see. But yet, I love it. Just, Hey man. There you go. It’s speaking of distractions which kind of leads me to the next question. How do you stop mundane tasks from halting progress, from stopping you from achieving big goals and help coaching clients do the same?
Like this is, And that’s not even a mundane task, that’s just a flat out distraction. But sometimes we have these silly little tasks that, that just keep us stuck. Wouldn’t you agree? Like so what, what, what tips and advice do you have around that?
Okay. Sorry, I, how do we stop? The, the silly tasks from halting forward progress and big goals Yes.
That it shoots. Yeah.
[00:23:41] Christian: And achieving those goals and just sort of, and then at the same time, how can I then, well I guess if I can apply to myself, then I can apply it to my coaching clients. But is there any other sort of level when it comes to, yeah, it’s, it’s one thing to implement things to yourself as you know, but then is there, do I need to alter that strategy then to apply to coaching that to
[00:23:59] Karl: my clients as well?
Yeah. Nice. You know, if you wanna fly, you gotta let things go that that weigh you down, right? And then, so then the question is what things are weighing you down? Right? Maybe that peace of mind thing might be, you know, like, is anxiety, like, you wonder why I always say if you introduce me to a business coach with a lack of lead.
So introduce you to a business coach with a lack of confidence. So the homework for that coach, I always say, okay, tonight what I want you to do is pick a niche, put your baker candlestick maker right, , and then write down 50 ways that you are gonna help that specific business owner. And I go again, I, I don’t want you to go macro and put goal setting in time management that I want you to define.
Exactly. Do you want fries with that? What is their equivalent of the fries? You’re gonna package, you’re gonna create the Happy Meal. What does the starter kit look like in that industry? Help ’em define it. And, and again, with an individual, let’s just say you’re going to a roofer, right? You’re going to a lawyer.
The roadmap that you put down is not gonna be perfect for each one of ’em. Not even close, but a lot of it, you know, at least 10 of the 50, if not 25 to 40 of the 50, are gonna be rele relevant for that individual. And what’s gonna happen, you are gonna be so motivated to talk to a lawyer, to talk to a roofer, to talk to a business owner that you know, the landscaper that you put down, 50 ways to help ’em.
You’re, you’re not gonna be able to contain yourself, right? So magically you will find yourself in front of a roof. And you’re imagine how much more confident you’re gonna be, right? So, so the anxiety of generating leads is weighing you down. You gotta let that go. How? By going, okay, I’m gonna go and. You know, let, I’m gonna forget generating leads cuz that’s just stressing me out.
What I’m gonna do is go build that list that Carl just talked about, you know, and then it’s also like Eagles dunk flock, you know, that’s Ross Perot 1 0 1, love Ross, pero, rest in peace. But like, stop being afraid of being outnumbered. Remember eagles fly alone and then pigeons are flocking, right? So again, I wouldn’t, don’t just play fault.
Why do realtors fail? Because they play, follow the leader. They just do exactly what everybody else is doing. And in many cases, they literally, you know, their best friend is a realtor. Their brother is a realtor, their wife is a realtor. Their, their boss who they hang out with is a realtor. Their secretary is a secretary and a real estate firm.
You know what I mean? Like, it’s really, really easy to understand how they would play, follow the. Right. But the opinion of a thousand people has no value if they don’t know what the hell they’re talking about. Right. And that’s not to say that the realtors, you know, that the industry as a whole doesn’t know what it’s talking about.
But I know that if I became a realtor I, I would not, I wouldn’t be going, I just say in a particular city, the average house is worth $500,000. Well, I guarantee I wouldn’t be selling $500,000 homes and just throwing myself into. What I’d do is I’d go to the affluent neighborhood, I would find the 4 million houses.
I would start promoting those. I would start selling to those. I would start promoting to the 500,000 houses that I’m selling, the 4 million house down the road. And I’m probably not gonna be able to look after them, but I might provide them a bit of a 15 minute call to do. Do you’ll all of a sudden have those people begging you to become their realtor?
Right. And then of course, Do you become a realtor to them? The answer is maybe depends on what the market looks like. It depends on what your action looks like in the 4 million houses and if anybody’s willing to list with you. And I don’t think that that’s gonna happen overnight. But again, you gotta go macro before you can go micro.
But, but I would tell you this, that I would if I became a realtor, which I would not do for any amount of money because it is a promotion, not a business. That’s defined by recurring revenue. There is no recurring revenue effectively in, you know, being a realtor, so therefore it’s a bad business. But everybody loves it.
They hear about real estate and they’re like, oh my gosh, it’s my calling. Right? They’re all like, everybody loves real estate. So, so it’s also too sexy. And that’s a bad thing. So when I say sexy, it’s really attractive to the average person, which means just imagine, just look around you and think of how many people, you know, that either became realtors or realtors or talking about it.
It’ll be a, a gross number. Wanna stay away from that, right? So, so anyway, so I, I, I would try to, if I’m gonna go into real estate, which I wouldn’t but again, cause I would look for a business with recurring revenue. But I would absolutely demand that I stood out, so I would not you know, eagles don’t flock.
I would not be a pigeon in that situation. Like, okay, what I was talking about, like, I would if I’m gonna become a realtor again, which I’m not, if I said that enough, but I would wanna be a leader, right? Like when a leader starts talking, the followers feel a little bit intimidated. The, the snake oil salesman type, I don’t know.
Is that fair? But like, you know, the snakey types, they feel threatened, but, but the next leaders feel inspired. Right. So think about that again. When a leader starts talking, the next leaders, the people that you’re gonna, that are gonna be, you know, magnetized to you, that are gonna be attracted to you, they feel inspired, right?
And then I would challenge you, like I literally saw a meme just this morning, and I can’t remember what it was, but it was like, The language, you’ve gotta upgrade your language, right? Like, this is almost embarrassing, but, so I got this new thing, which I have these new things that I get right with my nine-year-old daughter and my wife, right?
But I’m like, so I wake up in the morning and I’m like, today is going to be, It’s the most powerful day of my life. And I say it and I use the fist motion. And you can imagine if you’re nine years old and this is your dad, you’re like, oh my gosh. Right? But it’s all part of like, I just think that that’s what a great thing to say every morning.
In fact, I think I heard ho say that on a podcast that I was like, that’s really good. I’m gonna try it. So doing it. I’ve only done it for very short periods of time. I got absolutely no results from it. Apart from a daughter who’s like, oh my God, dad, please stop. Please stop. But I do believe in this, and that is why I did it.
In that upgrading your language. Upgrading the words that you use, the language that you use. You know, the three and four syllable words may or may not fall into that, but certainly the quality of the words as in positive, over negative, I think they can have a really big impact. And I so look, the most famous speech of all time, right?
The most famous speech of all time. What were the four words? And if you’re listening to this, I know that you know what they are or there’s a really, really good chance, and if you don’t, you probably should. But I have a dream. Martin Luther King, right? He didn’t start the speech with, I have a game plan, I have a step-by-step plan.
Right? I have a dream. And then I would challenge you like, like people buy the leader before they buy the. Right. So you gotta, you gotta be the leader that they buy into. Cause I can’t tell you that the, the world is, the world is built. What am I trying to say? Like the, the pathway, the future looks like the leaders, there’s certain leaders that will, will drive us with their words and their inspiration, a way that they talk and act and, you know, that we can, we can see their actions, right.
Think of like at the school, there’s certain people at that, my daughter’s school, that are always putting their hand up and always donating their time, et cetera, right? Like just. One night, two nights, three nights, no big deal. When you see it consistently, consistently, consistently, their words, their actions, they tend to be like, they’re just to automatically become a little bit of a leader.
Right? Like that’s really, really cool. So the people that can articulate that vision in a powerful way will lead us towards the future, will look like I’m talking, my mind’s going into blockchain, my mind’s going into crypto my mind’s going to artificial intelligence, augment augmented reality, et cetera.
Right? You know, some people will guide us towards that and it’ll be the way they. Okay, what am I saying? Look, I don’t wanna get all Martin Luther King on everybody, but like when you walk into the Joint Venture Partner’s office or your client’s office, or you get them on the phone, or referral goes on the phone, or your friend refers to some you, to somebody, and you get them on the phone, what you know, what do you sound like?
Do you know what I mean? What are the words that you’re using? How aspirational, how inspirational are you with what you say? Right? And then, What I’m trying to say Rodg is maybe saying I have a step-by-step plan might not be as powerful. Well, I guarantee won’t be as powerful as saying I have a dream.
Right? And then what is that dream? Right? Like again, I’m gonna, I’m gonna raise the consciousness of local business owners and eradicate business failure within three years. Right. Is that a goal that you’re gonna achieve? Probably not. Right. But I’ll tell you, world peace ain’t happening either. You know, and, and, and people are shooting for it, right?
There’s a lot of other things that aren’t gonna be happening and people are shooting for it. And if you shoot for the moon, you end up in the stars. You’re looking pretty good. So I just, I question you like how aspirational. You know, how much of a leader do you sound like when you walk into the joint ventures office.
Because remember when a leader starts talking, the next leaders feel inspired. Maybe your accountant that you’re speaking to, he doesn’t feel like a leader, but he really wants somebody to follow. He wants to, he wants to really get behind something, and that person could be. So, I dunno. But then be careful.
You wanna be a leader of leaders, not a leader of leaders. Right? That’s an old cliche. You’ve probably heard, but I, I think real power. Right? And then my question is how involved, like, you could, maybe the accountant’s gonna jump on board and he’s gonna wanna be guided by you. But then my question is, you know, are you gonna be able to help that account?
Are you gonna be guiding him to become more aspirational, more inspirational to his clients, and then they’re gonna say, Hey, I’m looking to take my business to the next level. I am taking my business to the next level. Well, guess where they’re gonna end up? And that’s with you, right? Like, I don’t know.
That’s you know, just, just a business coaching leaders of the. The ones that are gonna show other people the way, and I, this comes from a place of I rail against the influencers time and time again, and it’s multiple streams of income and it’s passive income, and it’s the four hour work week and never work again and make all this money.
And you’re gonna, you know, do this, do that, and you know what I mean? Like it’s, you know, greatness comes with respons. The price of greatness is exactly that. It’s responsibility and I think that there’s a lot of folks that I wouldn’t call great by any strict of the imagination, but they’ve got your eyeballs, they’ve got your attention, and then they’re shooting stuff out that is like, It’s, it’s, it’s, it’s really sexy and passive income sounds great and the four hour work week sounds great and systems, you know, systems will set you free.
That sounds systems stifle. Creativity systems don’t set you free. And of course you need systems. It’s a 1 0 1, but I tell you, you systematize your business too much. Really, you know, professionals, 16 year olds will follow the systems, but a professional 45 year old with a degree from Harvard is not gonna wanna be systematized to death.
They’re gonna wanna work, they’re gonna wanna be you know, work autonomously and they’re gonna wanna make a difference, and they’re gonna want to be able to be shown the direction and help you get there, not be told what to do and say, do you want fries with that? Right? So, so, but again, on your Facebook page, multiple streams of income and all these fancy cliches you know, do what you love and make millions again.
Sounds good, but let’s, is, show me somebody who’s doing that. Right? What you gotta, you gotta fall in love with what you do, right? And of course, doing something you love is better than doing something you don’t love. But really the secret is to fall in love with You know what you do at some stage, you gotta stop collecting dots and you gotta start connecting dots, right?
Like being, looking like a big deal is not the same as being a big deal. Like that’s really, really important. But, so, I don’t know the mundane, I don’t know if I’ve done a good job here, road dogg, mundane tasks that are stopping folks. You gotta, you gotta recognize what is a, that’s weighing you down and, you know, spending time on social media and being envious.
Fall into the category of haling your progress, because it gives you fomo, it makes you anxious. It, it disrupts that, that peace of mind. Right? And again, eagles don’t flock. You know, if you’re, you know, if you’re going with the herd and oh, everybody’s doing this, everybody’s doing that, and you’re just, you know, following the leader blindly without reverse engineering and thinking things through.
And very importantly to your point road dog a few minutes ago. It’s like if you’re not collecting metrics and you’re not collecting data and then you’re not making your decisions. You know, you, you make the decision maybe by gut, but gut stands for what gave up thinking, right? So that can get you started.
But what I really want you to do is I want you to collect data, collect metrics, start measuring something so that you know, that look, live events. When I do a live event, I put 10 people in the room that costs me x amount. I close X amount of, you know, three and 10 people that come to my event close. And then of those three people a percentage, 33% quit at the six month mark.
33% stay for 12 months and beyond, and the other 33%, you know, quit sooner or whatever that number looks like. Like do your metrics and do the math, and then you know exactly what it is that, that you need to be doing. So I think that, you know, by halting progress, if you know on a macro level the micro steps that you need to take in order to achieve those big goals, I think that’s the, you know, the trick is to.
You know, get that maybe that bigger picture. Not to mention that, you know, some, you know, you, you need to take action. All the biggest goals in the world are not gonna do deadly squat if you’re not going to you know, take massive action. So outta the road, Doug, that’s what I that’s what I would say.
Yeah. When a, when a leader, I, it’s like when a, you know, when a leader starts talking the next leaders feel inspired. Well, that’s what you want is, you know, the business coaching clients, you want them to be the next leaders. You want them to feel magnetized to you by talking small and using lame language.
I don’t think you’re gonna do that, but saying stuff like, I have a dream, and then outlining that dream in a powerful way. I don’t see how that’s not gonna help your conversions and up. What it’s really gonna do is it’s gonna hurt your conversions. It’s gonna hurt the number of leads, but what it’s gonna do is increase the quality of those leads and you’re gonna be getting way bigger, way better business owners, better clients.
You wanna upgrade, you wanna upgrade your business, upgrade your clients, right? Quickest and easiest way to do it. So Chuts that’s, that’s what I’ve got. What do you think? How’d I.
[00:38:27] Christian: I, what was the question again? I’m con anyways that was quite the rabbit hole shoots that that could be. That’s gonna, that’s one for the history books right there, bud.
I love it. I’m gonna start setting a timer to each one of these, because I need to know those metrics of how long does Carl spend on each answer. Listen couple things. I, I’d love to talk about pigeons but, and I’d also love to talk about sexy, but we’re gonna leave those two amazing topics aside for a second.
You talk about, Waking up and all this, learning new words and all that stuff. Yeah. Can I just throw it out there? Like how many people are actually aware of the language patterns that they’re currently running? Like is anyone holding you accountable to the words that you say? Is anyone actually like cross-checking you and, and sort of going, holy smokes?
Like are you listening to the words coming outta your. Because the language that we use a lot of the time, it’s amazing how limiting it truly is. So, and you may not even realize it, you may not even really even have a clue that, that you’re doing it. So I would encourage everyone to make sure that you’ve got people around you.
That can point it out and, and then don’t be offended by it, right? Like it’s just, you know, like for me, I’ve got a weekly group. There’s, there’s nine of us we’ve been meeting for over three years. And that’s what we do. Like, it’s just like, whoa, are, are you listening to your language pattern? So when you gotta upgrade that, exactly what Carl was saying, upgrade the language and the words that you use, but at the same time, don’t try to sound.
Right. Like Karl, how many times have you seen that people just, they walk into a room and they just try to sound smart and they end up just looking stupid, like happens
[00:40:05] Karl: all the time. Right. Not being authentic. Right. Exactly. Right. That’s hundred percent shit.
[00:40:12] Christian: So I, I would just say like, just be more true to who you are and, and.
You know, it, it, you don’t have to use fancy words to be inspiring and to be a leader like that, that, that’s all I’m gonna say about that. So I, I just think just, but be really aware of the words that you’re currently using and how limiting they, they they might be, cuz that very well, right, like Carl does his incantations.
It’s not like he does those because. Just for fun, right? Like, it’s because words become sort of beliefs in your mind and then what you believe builds more confidence and then on and on and on. So, I dunno, what do you, what do you, what do you think there Bud shoots?
[00:40:49] Karl: I, well, Totally agree. High five. And it, I just think what you say to yourself about yourself when you’re by yourself, that’s the other thing.
But that, I think that’s the one that they can’t check. But you can. I gave everybody an exercise. In fact, I gave this guy an exercise last week, but shout out to Matt. But like, so just go to a mirror, right? And close the door. No phone, no drinking water, no getting up and going into the bathroom in an hour by yourself.
Just got a stool and maybe, you know, a chair with a back if you feel comfortable, you know, and on your back and whatnot. But the bottom line is that sit in front of a mirror and stare at yourself for an hour straight 30 minutes. If you can’t bear an hour an hour. And it’s not a blinking contest, right?
It’s just you’re staring at yourself. And I gotta tell you that there’ll probably be, well, I don’t know what there will be for you, but it, it might, you might find that it is a highly, highly, highly emotional You know, kind of one hour. And I, and I would encourage anybody to do it, and you might be, you might come out of that room, but again, but no phone and don’t even have phone.
You’re in the next room so that it can ring and then bother you. And again, no drinking water and take it, you know what I mean? Like just, and if you, you know, I don’t know, you need water, drink a little bit of water. But what I don’t wanna do is I don’t wanna, you don’t want to disrupt the, what, what will be happening, which will be very, very, So, so I don’t know that road dog a little bit different, but that’s like more introspective as opposed to what you’re saying with the group challenging you and your patterns.
But cuz I’ll tell you this road dog next level, it’s one thing to see the behavior. It is next level times a million by the way, but is next level to see the patterns behind the behav. Right. And again, I did that, that may or may not land with some folks, but I’ll tell you, for me, the power of that is insane.
It’s again, like a smoker, right? Like a smoker wakes up, has a cigarette in the morning, has a cigarette after they eat, and then a cigarette before bed, right? So if you want to stop somebody from smoking, you’ve gotta combat those three dynamics and the rest of it becomes a lot. Now, you know, you’re 80% of the way.
But you just gotta identify those kind of, you know, those, maybe those small hinges, big doors, those small little, those dominoes that knock over a lot of the others. Not all of them necessarily, but a lot of the others. And it’s just thinking, thinking macro. But, but anyways, yes, I think that’s a really powerful exercise road dog.
But I totally agree with what you’re saying is that having people around you see your, the patterns of language. Would be something I would encourage everybody to have
[00:43:27] Christian: for sure. There you, there you go. The, the man in the mirror exercise is super powerful, but folks, you don’t have to do it. Like Karl you can actually keep your clothes on, so there you go.
Alright. With that being said, and I just, I’m so glad that visual and everyone’s brains right there. Why don’t you close us out. Shoot. What’s ? What’s one thing. That they can take from today? Besides that beautiful image what, what can they take out of this podcast today?
[00:43:53] Karl: . I might say something I didn’t, it’s like the mundane, I don’t what, I don’t think I did a good job of like answering the mundane task.
The fact that road started laughing after I finished indication that I didn’t handle it as well as ideal, but like those mundane, what is gonna stop you? From the bigger picture and I, what I would do is I would give everybody an exercise similar to what we just did, but an exercise and just measure like, what is it?
Because little red Arrow, you are here and it’s gonna be one thing for road dog. It’s gonna be one thing for me and it’s gonna be another thing for you. Right. So doing an exercise where what you do is you log everything you do, ideally every 15 minutes, if that’s too much every half hour, if that’s too much every hour, but you log what you do for a seven day period.
Ideally again, do it for an entire month and it’s gonna be significantly more data, which is gonna be better, but like do an exercise where, You know, you’re just measuring what it is that you’re doing, and then I don’t want you to be looking for the behaviors, but I also want you to be thinking, what are the patterns behind my behavior?
Right? Like if you’re spending way too much time in the morning, making your coffee, getting yourself ready, getting behind the computer, if that’s like a 30 minute process for you, and you could dial it down into 10 minutes and then get an extra 20 minutes in the morning. Remember, an hour in the morning is where two in the afternoon, you might find that that pattern.
You know, getting the coffee tooting around and getting in front of your computer if you can, you know, and that’s before the kids are up and that sort of thing. Like in, in other words maybe that’s a really important time for you. And maybe it’s at, maybe it’s after midnight cuz you’re like a night owl on steroids.
But like, you know, basically do that log everything you do for seven days and ideally 30 days. The more data, the better decisions, the more patterns you’re gonna see. And I think that that’s gonna answer the question for you because remember, when you, you clearly define it you know, the answer kind of, you know, just comes there for you.
And so it’s like artificial in, there’s a lot of talk artificial intelligence. That artificial intelligence that I, I see it everywhere on my Facebook and everybody’s talking about artificial intelligence, right? You understand that artificial intelligence is, it’s not that it’s nothing but machine learning.
Is what’s important, artificial intelligence. So what that means is that on day one, Arif, like the artificial intelligence tool, we’ll call it, will never be dumber than on the first minute, the first hour, the first day, the first week. The machine learning component of it is that the more data that it gets, the better decisions the artificial intelligence can make on your behalf.
So the machine learning, so you get it. So like, that’s like Netflix. You go and then you watch, you know you know, like you’re, you’re watching, what do you call ’em? Romantic comedies over and over again. Well, then what’s Netflix? Do they put romantic comedies in front of you? Right. Well, they couldn’t do that on day one, and they couldn’t do that on week one.
But in their month, one quarter one, one year, they can absolutely see the trends. So they’ve got more data, right? Like again, Amazon, the books, you’re, you’re buying romantic novels, right? Well, then they’re putting romantic novels in front of you. If you’re buying marketing books, they’re putting marketing books in front of you.
But it, the machine learning, it needs to see your data. The more data it gets, the better decisions it can make on your. So my way of saying if you capture what you do for seven days, that’s gonna be great. But if you, and if you do it for 15 minutes, it’s gonna be more powerful than doing it every hour.
The more data, the more machine learning you can put in there, the more data you can put in there. So do it for 30 days, every 15 minutes. My goodness. The data that you’re gonna have, the information you’re gonna have. The behaviors, you’re gonna be able to recognize that, no, sorry, the patterns behind the behaviors.
Remember, don’t just look for the behaviors when you do that, look for the patterns behind the behaviors. It’s like every, every diet works until seven o’clock, right? Where you get murdered between seven and bedtime. That’s where your, your diet goes sideways, right? Road dogs, mine and yours. It’s the same for, for pretty much everybody.
So what you gotta do, so starting a diet without a plan after seven is a bad idea. I just guaranteed it’s gonna be a challenge for you. So looking for the behavior shoot. So that’s what I’m gonna there’s an exercise for everybody.
[00:48:08] Christian: Love it. One week. Love it. All right, everybody. Thanks for tuning into another episode of Business Coaching Secrets with the King of the Caribbean, Carl O’Brien himself.
And if you’re looking for more romantic comedy sort of tips or book tips or you aren’t getting access to Karl’s you know, daily emails or just want more information on not just romantic comedies, but also how to actually build a successful business coaching business, visit focused.com and subscribe today.
And again, if you enjoyed the podcast, please share with a fellow coach or anybody that you actually get along with and like, and of course, as always, we’d appreciate if you’d rate the episode as we know that that stuff drives up the ratings. And that’s what we’re trying to do is bump up the ratings on a week by week basis.
So if you could do that, it would be greatly appreciated. And that is it for another. We will see you on the next episode. And remember, folks, progress equals happiness. Take care, everybody.
[00:49:04] Karl: Karl bryan built profit Acceleration software 2.0 to train business coaches. How to find any small business owner, more than $100,000 in 40.
Five minutes without them spending an extra dollar on marketing or advertising. This becomes a business coach’s superpower. So as a business coach, you’ll never again have to worry about working with business owners that can’t afford your high-end coaching fees. Check us out at focused.com.