Torie Mathis
Publisher/Art Director
Torie Mathis helps entrepreneurs like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don’t even need a lot of time. What you need is to be SMART. Learn from Torie at the Smart Arsenal and on her channel.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.
She is the CEO/Creative Director at Lake Shark Media, an International Multi-Media Marketing Agency, and leads her team in finding profit-producing marketing both online and offline for their clients.
She is a US Army veteran, has a BFA in Advertising from the prestigious Academy of Art in San Francisco and is a Certified Canfield Success Principles Trainer. She is also a Certified Platinum Business Coach, a Certified Social and Community Manager, and Content Marketing Specialist. She has spoken at conferences and events from the International Executive Coaches Retreat to the National League of Junior Cotillions and has trained organizations from United States Army Europe Family Readiness Groups to her local Chamber of Commerce. She is the co-author of Carolina Trendsetters and author of Integrative Marketing. You can find her at toriemathis.com
Articles by Torie Mathis
Get More Eyes On Your Business With Facebook Ads By Torie Mathis
If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach.
Elevate Your Coaching Business: Leveraging the Audience of Others to Win-Win-Win with Torie Mathis
Torie Mathis shares about choosing smart partnerships and leveraging another business’s audiences it can be a powerful way to grow your business.
Brand Consistency – How To Stay Consistent And Why It Even Matters by Torie Mathis
Torie Mathis shares about the basics of branding. It’s important to be consistent with your brand and messages across all social media platforms.
How Personal Is Too Personal For Social Media? By Torie Mathis
Now is a great time to show your personality on social media, just take in consideration how personal is too personal for social media.
Automate Your Business to Grow By Torie Mathis
There are dozens of options for automating every aspect of your small business. Torie Mathis shares 4 ways on how to automate your business.
The Missing Element in Your Funnel with Torie Mathis
The first thing new online business owners learn is the power of the offer funnel.
You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness.
How to Engage Your Audience Online Audience with a Blog with Torie Mathis
You need to blog to reach your ideal customers, you know the ones you LOVE to coach; that love to buy from you; that have money to spend on you without hassle.
Sales Tips for Reluctant Sales People with Torie Mathis
Would it come as a surprise to you if I said we’re all sales people? It’s true.
Fear-Based Decisions Are Bad for Business with Torie Mathis
Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.
Need More Clients? Think Like a Farmer with Torie Mathis
Need more clients? Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again!