So what exactly is a sales process? It’s a roadmap that defines a specific set of steps for marketing and selling your product or service. Each step consists of several key activities that produce a predictable, measurable outcome.
This may be one of the most important business fundamentals you will develop that can have a direct impact on the ultimate success of your client. Here’s why.
All small business owners need to wake up to the fact that we decide to buy the things we do based on emotion. We only use logic to justify the purchase.
Most small business owners at least have a rough idea who their ideal client is, but only demographically. Unfortunately, the demographic profile is only about 25% of what they need to know about their ideal client.
Q: I’m really struggling to come up with a message that will quickly grab the attention of prospects who may be interested in buying or selling homes.
