Why Big, Monstrous Goals Make the Best Business Coaches

Business coaches, if you’re caught up in “overwhelm”, that constant, nagging sense of too much to do and not enough time to do it, you aren’t alone. I hear it from coaches at every stage.

Most of us have tried to conquer the chaos with color-coded schedules, time management hacks, and productivity planners that gather more dust than revenue. But if you want the real fix, the one that pulls your business out of the weeds and gets clients sticking around for years, not months, you need to set (and work from) monstrous goals.

Let’s unpack that strategy, just like I did with one of my clients recently (shoutout to Daniel for getting vulnerable and real).

You’re Operating Towards Your Goal, Not From It

Most coaches set small-to-medium targets, “I want to make $10K a month,” “I need five more clients,” or “I should lose 10 pounds.” These are classic “operating towards” goals. You’re chasing them, but they never quite pull you forward. When life, overwhelm, or plain old procrastination shows up, those small goals tend to get dropped faster than you can say “new year’s resolution.”

But what if, instead, you created a future so compelling that it yanked you out of bed in the morning? What if your goals operated as a magnet, giving you the kind of intentionality and energy that’s contagious, the kind that attracts clients before you even have to ask?

Why Monstrous Goals Change the Game

Psychology geek-out time: Old-school thinkers like Freud said we need to fix our past to guide our future. Science says otherwise. It’s the picture you paint for your future that dictates where you end up. When you create a massive, emotionally charged vision for yourself, your actions (even tough, scary ones) start to align around that outcome.

The Florida Keys treasure story I always share. Mel Fisher didn’t spend 17 years searching for sunken gold because he had a mild interest in scuba diving. He had an unshakeable belief that the treasure was there, that he was the one to find it, and, crucially, that the effort would be worth it. Imagine most people won’t grind for 17 weeks, never mind 17 years. That’s the power of a monstrous, compelling goal.

Big Goals Mean Bigger, Stickier Value for Clients

Here’s the kicker for your coaching business: Small goals are “me-focused”, “I want more money,” “I want a better lifestyle”, and your energy reflects that. Big goals, on the other hand, are “other-focused” (helping clients save their livelihoods, transforming businesses, improving communities), and you always do more for others than you do for yourself.

You want clients to stick like glue? Help them build out massive, long-term goals for their own businesses. When their “future self” becomes a cause worth showing up for, you’ve got buy-in for years.

How to Set and Work From Monstrous Goals

1. Shift Your Intentionality

When you attend a networking event, stop hunting for clients or paydays. Go with the intention to impact people. That energy is magnetic, and people pick up on it. You become the coach who gets follow-up texts and fully booked calendars, not the one playing phone tag.

2. Operate From, Not Toward, Your Goal

Ask yourself daily: “Am I operating from where I want to be, or am I forever chasing it?” Real transformation comes when your future vision dictates today’s choices.

Are you picking up the donut for short-term dopamine, or holding onto your health goal for your 15-year future self? The same applies to your profit goals, your outreach, and your client service levels.

3. Make It Worth It

Like Mel Fisher asked: “Will it be worth it?” The only way to push through setbacks is if your vision is compelling enough to make frustrations look like speed bumps. Want to be a coach who genuinely changes lives (and your own)? Make the outcome, the impact, income, and legacy worth the grind.

4. Focus by Eliminating

You get focused by eliminating, not adding. Strip away the noise, unnecessary offers, time-draining clients, distractions. Warren Buffett and Bill Gates both swore by the power of focus. Take your monstrous goal and cut out everything that doesn’t contribute to it.

Common Pitfalls and How to Overcome Them

• Overwhelm: Big goals can feel daunting, but operating from your vision breaks tasks into what matters most. If you’re lost in busywork, you’re not working from a compelling enough goal.
• Fear of Failure: Suffering and struggle are the path to greatness. Diamonds form under pressure. You learn more in failure than in comfort. Embrace the risk.
• Short-Term Thinking: Checking sales numbers daily or obsessing over quick wins weakens your long-term game. Big goals force you to think in decades, not hours.

Build and Install Your Operating System

Here’s how you start TODAY:

1. Sit down and define a vision so big it makes your palms sweat.

2. Ask: What must I eliminate to make this inevitable?

3. Show up with intentionality in your marketing, your networking, your client calls.

4. Bring this framework to your clients. Help them find their treasure, and suddenly, staying with your client for years just makes sense.

If you’re ready to stop chasing tiny wins and start leading both yourself and your clients from a place of conviction, here’s your next step: I’ve created an operating system that you can install in any small business to drive real, compounding profits. Book a call to learn how this framework can pull you and your clients out of overwhelm and into unstoppable growth.

Raise your sights. Set monstrous goals. The treasure is still out there. Will you be the coach determined to find and deliver it?