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BCS: 164 | How To You Find What You’re Looking For + The Best Coaching Personality

coaching personality

Business Coaching Secrets with Karl Bryan


BCS 164: In this episode, Karl answers questions about:

–  How to find what you’re looking for?

–  What’s The Best Personality type for a business coach?

And more…

Karl Bryan helps business coaches get clients. Period.

For more magic on how you can grow a coaching business by attracting small business owners, filling local live events, and closing more high end coaching clients… go to

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(transcription is auto-generated)

SFC 164

[00:00:00] Karl: Welcome to Business Coaching Secrets with Karl Bryan. If you wanna attract new high-end coaching clients, fill live events and build a wildly profitable coaching practice where business owners pay, stay, and refer, you’ve come to the right place. In this podcast, Karl provides his keys to the kingdom for finding and signing. High paying clients and building the coaching business of your dreams. Here we go.
[00:00:38] Christian: Ladies and gentlemen, boys and girls, coaches around the world. Welcome to another episode of Business Coaching Secrets. It’s Your boy the Road Dog, with none other than the man, the myth, The 4, 4, 6 foot tall. There we go.
Legend Karl Bryan number 22. Ladies and gentlemen, Karl Bryan is in the house.
[00:01:00] Karl: 22 in your program. Number one in your hearts.
[00:01:03] Christian: Oh, there it is. Of course, he’s number one in your heart. There it is. There it is. What’s going on? Big shooter. How how are things moving along in the fast lane?
[00:01:15] Karl: Things are good, but by the way, we all wanted to say a big.
Glad to hear that your dad is better. Some people know and some people don’t shoot, but lots of prayers coming out, man. So the old man, the old, give us an update, man. The old man’s feeling better. He’s good. He’s
[00:01:30] Christian: still recovering in hospital, but yes, he’s on the long road to recovery. But yes. Let’s just go ahead and say, The, the news I received almost not quite a week ago to today is It’s a bit of a shift, so thankfully things are heading in the right direction.
I, I appreciate any thoughts, prayers, and all the, the good thoughts that people are throwing out there.
[00:01:53] Karl: So there you go. Good stuff. High five shoots. But anyways, other than that, what do we got? We got some questions or do we make fun of me? What are we gonna do today here? Well,
[00:02:03] Christian: I always make fun of, that’s not the new, you know sometimes I just have to.
Crouched down to get to your level. But you know what, it’s, Listen, I teased it last week. I was, quite frankly, I was shocked, shocked that Bon listens to the podcast because clearly they, they could come from nobody else. I, I guess I don’t even know when the song came out that this is, this. I dropped the ball on the homework.
Unbelievable. Apparently since I’m gonna go ahead and say the early nineties, Bono still hasn’t found what he’s looking for because the question is how do you find what you’re looking for? But it probably isn’t from Bono because the follow up was how do you help a coach’s client find what they’re looking for?
Just having a little bit of fun with this, but so ultimately, how do you help a coach’s. Find what they’re looking for. And I guess really, is it that different from helping a coach find what they’re looking for? If we wanna kind of go a little bit more
[00:02:58] Karl: macro on it. There we go. Macro. And by the way, boat, I’m, I’m pretty sure shoot, so we’re gonna find that song was the eighties.
I’m gonna throw it out there late eighties, but
[00:03:07] Christian: well, I’ll, I’ll do some research. While you’re taking 15 minutes to answer this question,
[00:03:11] Karl: please do see who wins. See who wins. All right. Ok. So what do you find? What you’re looking for? There you go. Boom. Great song, by the way. Shoots great song. I don’t know.
Look, you know, you’re, you’re finding your meaningful purpose. You know, Napoleon Hill would find it definitive purpose you know, not an easy task, and it’s gonna take some quiet work. I think once you do it though, it’ll harmonize all the other goals you’ve set for yourself. And of course, your coaching clients upset for themselves.
You gotta, you gotta define that single big goal that you’re single mind. Totally fixate, fixated on achieving Napoleon Hill in I got thinking real rich on my mind today for some reason. But he’s got a quote, There’s one quality you must possess to win, and that is definitive of pur definitiveness of purpose, I believe he calls it the knowledge of what one wants and a burning desire to achieve.
So again, and probably making a meal of that. But that’s the, you know, the premise of it is that definitive a purpose, something that you just got a burning desire to achieve. And short term though, this can’t be about you, right? Long, short term, sorry, it can be about you, but long term it just can’t. So what I mean is, we’ve said it a million times, right?
But making $10,000 a month is often a goal or. Picking a hundred grand, 150 grand, 250 grand a year. Like, it’s okay short term, but it’s way too lame long term. And it’s way too lame for your high end coaching clients to get them anywhere Impressive. Like a goal that I fixated, fixated on for a long time was being able to find any business owner a hundred grand and 45 minutes without them spending an extra dollar on marketing or advertising.
That goal is clearly directed at our clients and. The clients of our clients, right? So at the chiropractor, the dentist, the butcher baker, candlestick maker, and then our, our clients who are business coaches, consultants, lots of accountants and advertising mediums and digital marketers. But everybody’s building a consulting firm, right?
So that goal is not about me personally, but that goal is how do you put a hundred grand, Which totally harmonized everything else that I was trying to do, right? Because we built the software. All the other goals come together when we created a program that got a coach from a, a new coach, from a standing start.
The six figures quickly, right? Like what’s mind Microsoft. Microsoft, they’re, they had a goal back in the day, and this is when computers were like the size of a small truck. And it was a computer in every home and on every desk, right? That it was Domino’s Pizza delivered overnight, or, sorry pizza in 30 minutes or it’s free.
And then what are they, FedEx? Was it FedEx? Yeah. FedEx had delivered overnight, guaranteed. Amazon effectively we’re gonna become the Everthing store. And they kind of plan that out very, very early in on the piece. So those goals were, you know, borderline laughable. When they came up with them and seemed impossible, but once they set them and it, it, it harmonized when you wanna deliver, you know, deliver overnight guarantee, it becomes really obvious that you need to buy your own fleet of airplanes, you know, and start hiring pilots as opposed to worry about, you know, putting tape on boxes and whatnot.
So you know, what are you looking definitive of purpose. You know, if you wanna look, if you want help finding yours, maybe that’s the where we need to go. Here. You gotta be clear and specific, and if you’re gonna help your client do it, they have to be clear and specific. Must be something they’re highly passionate about.
Right. Otherwise in tough times, they’re just not gonna pa you know, not gonna pound through. Doesn’t necessarily have to be your passion that you turn into a business, but it’s gotta be something you’re passionate about. Fall in love with your marketing, fall in love with your product, fall in love with your clients, right?
Must be measurable as opposed to bag, again, a hundred grand and 45 minutes without spending a dollar on marketing or advertising. Hopefully you can see the very definitive nature of that. And it kind of, It’s gotta bring all the other goals together, right? Including personal, like the father of three young children that builds a large company is often out of alignment.
And then self sabotages success. Once he gets traction or she gets traction they feel like they’re working too much to be a good parent. Right. So that you gotta make sure that when you come up with this, like being able to find a business owner a hundred grand and 45 minutes without spending a dollar on marketing or advertising, it was kind of a big domino that knocked all the others over, right?
So, so to be clear, must be clear and specific. Gonna be passionate about it. It’s gonna be highly measurable, right? And definitive as opposed to something abstract. And then bringing your other goals together, achieve. And I think that you’re gonna be a long way towards helping that client, you know, really you know, bring together what it is that they want.
I, I would also finish that with. It’s gotta be their, their goal. Like how many people have you seen They self-sabotage success. And you can see later on that it was their parents’ goal. You know, it was what they figured their friends wanted for them, or they were trying to impress people that at the end of the day weren’t gonna be impressed anyways.
You know, or their families and following in, you know, certain footsteps, but it’s not ultimately what they wanted. So, you know, it’s gotta be your goal. I think that’s obvious. Again, it’s also pretty obvious that a lot of folks you know, they go in the wrong direction, right Road, dog. So, I dunno, good news, you, you gain total clarity and you’re gonna start the p you’re gonna start attracting people and the resources and the money and the opportunities necessary to attract.
Not so much attractive, but bring that meaningful purpose, that definitive purpose, as Napoleon Hill would call it towards you. You know, your outer world will start to become a mirror of your inner world, right? The goals that you’re committed to and somebody wants to raise money for a company. There’s a saying in the venture capital world that good deals find the money.
You hear it all the time. Good deals find the money. What they mean is. It, it just, you put it out there and you will attract it. But at the end of the day, it, you know you know, a venture capitalist needs to be able to look at this and agree that, look, this is a high five. This is a, you know, an excellent, not so much idea, but something, it’s a, it’s a problem that needs to be solved and you have the capacity and this, you know, business plan and this thing that you’ve put together, this software, this service, this product is gonna solve that problem.
So, You know, that’s, that’s it. Ro Doug, I don’t know. But then the issue people have is that they, they treat things as an experiment. I think we talked about that possibly last week or the week before. But a lot of people get into coaching and it’s like an experiment. And they’re, you know, it’s like day to day, week to week, month to month, deciding whether or not they’re gonna keep going.
You know, to take that approach, you’re just probably not gonna be successful. You’ve got to go all in. You wanna be a successful business coach. You wanna make that impact, Make a, a real. It needs you to come from your soul. You know, you really need the best coaches of the folks that say, I’ve been doing this my entire life.
I just haven’t been paid. I can’t wait to get going. Right. So, anyways, that’s that’s it. Ro Doug and I would also just say that they, they need to expect detours to think that you’re gonna come up with your, you know, your meaningful purpose in this direction, and then it’s gonna be really easy, you know, it’s, Not gonna be that way.
There’s gonna be bumps, there’s gonna be bruises, there’s gonna need to be change of directions. And you, you can deviate. But what you can’t do is once decided on that end goal, that definitive purpose, that meaningful purpose, that what you are looking for, you gotta be dogmatic with the destination, right?
So again, you’re going from LA to New York and their storms and turbulence. You go up and down and left and right, but at the end of the day, you gotta get to New York. You need to get to that. And destination. So be flexible in your approach, but dogmatic with what it is that you wanna accomplish. So, so that’s it.
You know, and then, you know, again, that sounds all good, but we get you, you mentioned going macro, and if we go micro, it’s just, you know, you gotta decide on yours. What is yours? Forget your client for a second. What is yours? You know why? And then why are the reasons that you wanna accomplish it? The bottom of every one of my emails, it’s about separation.
It’s about divorce, it’s about depression, it’s about suicides. It’s about the kids that get left behind the separation, behind the divorce, behind step and stepmom, the, the suicides. It’s, you know, it’s, We stuff like what, what’s driving you, You know what I mean? Like what’s the, what’s the point behind that meaningful purpose?
That thing that you, what do they say? You know, what they’re looking for. And the good news is if you decide on this, it’s gonna make everything a whole lot easier. And of course, once you do it for you, you can do it for your client, you can do it for your family, you can do it for your kids. But that’s what I gotta say.
Road dog. I think just really dialing in and I think we covered this in a different way many a times. I gotta really dial in with what they want and then the reasons why they want it. So that’s what I’m gonna say. Shoot.
[00:12:25] Christian: Okay, so now that everyone’s dying to figure out if they haven’t Googled it already, What’s your grad year, by the way?
What year did you grad? 85. Oh, 80 . So, So there you go. So in grade grade, Is when I still haven’t found what I’m looking for. Came out 87. 87. There you go folks. 1987. You see? Nice. We’ll teach you business strategies and music trivia. The, you see, it’s just the, the, the learning never stops, does it? Like, it’s unbelievable.
Alright, jump into the next question. Kind of think, there’s actually two questions in this to be perfectly honest with you. The, the question is, is there a personality type you think is better suited to being successful in business than. Wonderful question. And can you guide your clients to act in a certain way?
I think two very, I think those are two very different questions personally, but I’m, I’m curious what you have to think. Do you think that there’s a personality type that’s more, I guess, better suited to, you know, being a success and then. And then follow up. Can you guide your clients to act in a certain way?
That that right there, That’s a juicy one. So I’ll let you Yeah, no on that bone for a minute. .
[00:13:29] Karl: There we go. So yeah, so see if you can guide your client to act in a certain way. So I guess towards a personality type, I’m gonna take that. I said many times. The quieter reserve types are often more successful than the less flashy, extroverted types.
You know, the Michael Dell, the Bill Gates, Jeff Bazo, Mark Zuckerbergs pretty quiet but kind of silent killers. Ray Croc would fall into that category as well. And you may love those guys. You might hate those guys. I would caution you to worry about that. What you really wanna be thinking about is what’s that person, you know, what’s, what are the traits?
You know, clearly allow them to rise above. And look a, I think maybe what should be said here is your client, or you should not become something that they’re not. So if you feel like, I, I say that somebody introverted is a little bit more successful as a general rule than somebody extroverted, I’d be cautious to go and make some sweeping change in that direction.
You know what I mean? Like, at the end of the day, you gotta be yourself. I think the interest of mastery, like small improvements one day at a time, you know, you could become a strong leader with your own style and still be true to who you are. Like read the book, The Outsiders for Accelerating Insights into this big time, fabulous book.
I love. And personally, like I’ve grown at, you know, at a high, high level. You know, from where I was years ago, and I, so I think that there’s a lot to be said for kind of, you know, growing towards you know, like a different personality. Like I used to be a night owl. I used to do my best work between, you know, 11 and 2:00 AM I’d be, you know, pounding it out and work and.
And nowadays I’m, I’ve, I’ve become very much a morning person at, you know, 5:00 AM I’m well and truly, you know, Saturday, Sunday, whatever, 5:00 AM I’m awake as a general rule and, and ready to go. You know, like I’m not just awake and, you know, dying for some caffeine and I’m, I’m rocking it. So I don’t know, road dog, like.
Can grow, you know, anybody can be great, right? Partly because I think success is at such a low level where most people are operating at such a low level. But really what I’m trying to say is like, it’s, it’s within you, right? It’s within me, It’s within everybody, right? So, Maybe like knowing what motivates you, generally speaking, like, you know, if you’re open, you wanna engage in creative activity.
If you’re neuro neurotic, you want security. If you’re extroverted, You want friends. If you’re agreeable, you want an intimate relationship. And then if you’re disagreeable, you wanna win competitions, right? Shout out to Jordan Peterson there, like, so, you’ve got these different types of personality types and, and most importantly, the most successful.
Look, here it is Rooke. The most successful people are conscientious. That is, A hundred percent. And then there’s two forums, industrial, industrialist, and orderliness. And like being industrial is far more important if you wanna be successful in business. So, you know, create some long term goals and then take those goals.
And then break them down into targets to work towards. Right? So that would be, that would be an example of somebody who’s highly industrious, analytical type thinker would be doing right. And then think situational analysis over psychological analysis. If you, you looked after your company what would it look like in five years?
Right? Create a picture of your staff roles for staff, monthly revenues, amount of work that you need to do. Time spent in the office and then of course turn that around and do that, you know, within for your clients, like what would that look like? You know, the greats will do this same thing for themselves personally, and then they do that so that they don’t self sabotage like we talked about earlier, right?
Like again, you got three kids under the age of six and you’re spending 60 hours in the office and you want to be a fabulous dad. Again, depending upon what’s driving. There might be some, some challenges there. Right? So what would you do? Like create a framework, I guess, around, you know, different aspects like your income, your career, your social habits, your friends the social circle and maybe it’s circles that you’re gonna spend time with your family, your religious beliefs, your commitments, right?
Like you wanna play, you know, You know, still clinging into that dream of being a professional basketball player and you’re playing basketball, you know, four or five times a week, but you want to be this uber successful entrepreneur. I don’t know. And unless you got a, you know, a basketball company that you’re looking to build, those two you know, social habits and kind of commitments might contradict one another.
Right. You know, like, and, and maybe when you’re doing this, like you’re creating these frameworks around your career, your income, your friends, your social habits, your social social circle, and your you know, commitments. You’ve gotta do it around. You know, are you extroverted? Are you agreeable? Are you disagreeable?
Like, are you gonna be like, are you hyper competitive? You know, you open, Are you neurotic? And also Rodale we’ve talked about in the past. But like, you know, there’s different things that motivate you, like freedom, money, status, and relationships, like intimate relationships, right? One of those four is gonna motivate you a million times more than the others with a hundred percent certainty.
And like I’m motivated more by mastery and my wife, my wife is motivated more by movement and freedom, right? We can’t change it. It’s just, it’s a handy thing for me to know that my wife is driven by movement, right? My wife is driven by the freedom of being able to move around a little bit, right? So when you know, different challenges come to light, and they always do in a family dynamic, you know, by, by understanding this is a driving force and something that would just literally drive her body if it was taken away is.
It, It’s good to know. It’s good to know. You know, So, so, a point, conscientious way, somebody who’s gonna be successful design a week, a month, a year, and then like the life that you’d like to have, you know, don’t listen to your mind. It’s the enemy. When you’re in your head, you’re behind enemy lines, like you’re a bad employee and an even worse boss, right?
you. How do you combat that? You gotta create some rules. And when I take rules, I want you to capitalize it. I want you to italicize it. I want you to bold it super. Most people don’t want rules, least of which somebody who is driven by movement and freedom. By the way, shout out to my wife. But those rules, I gotta tell you, they will create they just make life a lot easier for you, for your staff, for your clients, for your client staff.
Absolutely. Critical, Right? Like, you know, it’s like when somebody, like, when you’re in your head, right? The issue is you, you lose a client, you’ll go after yourself, right? And then you get like depressed and you’ll start a fight with your wife. And then you isolate. Then you maybe start drinking too much or maybe it’s smoking weed or whatever.
A bad habit is where you sleep in and you stop working and you stop going to the, the networking functions. You stop following up with the prospects. You delay your upcoming event cuz you now haven’t done anything. You further piss off your wife with these habits cuz she can see it. And then you’re growing more and more Ownery, right?
Because you’re not. Meeting those commitments that you had made. Now your kids, you’re not, you know, the best father, the best mother you could be. As a result of that, now you start to run outta money. Imagine the list goes on, right? Like a consci. That’s what somebody would do. Like they’re stuck in their head.
A conscientious person, like what would they do? They’d stop, think again with capitals, they use mental models. They would recalibrate. Right. They would revisit those existing rules that they had already made. They, they’d set a new goal or they would adjust their approach. They’d create small little wins, which would lead to big wins.
Or again, they would start measuring some wins that they’ve had in the past to give themselves a little bit of new confidence. Or they, you know, they pick up the phone and they contact three new contacts a. Right. The conscientious person makes the spiral go up rather than the spiral go down, I guess is what I’m trying to say.
And. You know, let everybody guess what happens when you let the spiral start to go down, and I just kind of explained it a minute ago. When you start running outta money, like you stop, you start sleeping in, you start drinking too much, you stop working, you stop going to the network function, you push off the, the event, you upset those in and around you, right?
Like that, that’s the spiral going down. And it ends in, you know, a lack of money, a lack of clients, and you know, an uber amount of. Of frustration, you know, it’s like people don’t have psychological problems. They have things that went wrong in their life, and then they let them spiral, right? And then, That spiral takes over like a negative feedback loop rather than a positive one.
Knowing this and understanding this, anticipating this like would allow you to create either stop it in its tracks or create a positive loop rather than a negative one. Like in some successful people don’t let their personal problems. Creep into their work. That’s what’s uber important here, right?
Unsuccessful people let all their personal crap creep into their work. Think about the difference between those two. So that’s, and I believe that that right there, like successful people don’t let. Their problems or their personal problems fall into their work, creep into their work. And then unsuccessful people let all their personal, you know, junk, this, that and the other creep into their work and use it as an excuse not to go to work and not follow up and not, not to go to the event and not have the event, et cetera.
Not to get in the plane, delay the work trip, piss off their boss, piss off their wife, piss off their coworkers, et cetera. A monster hack there, I think for You know, having uber successful, cuz you gotta understand as you grow a business, think about this and as your client. Grows a business. Very importantly do they have more problems as they grow?
Or less problems like most people want, they wanna make more money so that their problems go away, right? And it’s just like this not the way it works, right? Like you have a business that’s doing a hundred grand and you grow it to 250. Do you think you have less problems or more problems and you got way more problems when you grow from two 50 to a million?
Less problems or more problems? Way more problems when you grow from one to 5 million. More problems or less problems. Way more problems and nothing, and you’re not gonna get away from that. And of course, there’s the anomaly and the one business that, you know, Yeti, now the guy, you know, lives in Jamaica, drinking margaritas on the beach.
Right? But we don’t play with anomalies here. And, and again, ask just. You know, like the Jeff Bezoses of the world and whatnot, like you, you don’t think that they’re dealing with some uber large problems. Well, Bezos is now retired, but you know, but again, but he’s not sitting on his butt doing nothing.
Right. You know, involved heavily. So I think everybody’s getting what I mean, but just being conscientious road dog is where I’m trying to go there. That’s the hack and that’s what you wanna lead yourself towards. And many a business owner get going because they’re highly creative and dynamic. And I would encourage you to try and surround yourself with analytical people, which is what I.
Or again, what you also have to do and what I have done my best to do, and I am so far for perfect, it’s scary. But I have tried to become significantly more conscientious, take on less you know, just become more diligent, analytical, conscientious, you know, more step by step as opposed to you know, a little more creative that that makes road dog.
What do you think that makes sense. You. Well, that was quite
[00:25:24] Christian: the rabbit hole. I, I managed to fold all my laundry, so thanks for, thanks for that. That was really good.
[00:25:31] Karl: The wife will be happy. There you go.
[00:25:34] Christian: My wife’s gonna love me for that. Listen you talk about rules, right? What comes to me there is like you create rules that are in line with your integrity, and then those rules basically keep you in.
Would that, would that be fair to say? Like, because we all, there’s things that sometimes, as you know, you can kind of slip out of your integrity a little bit at times. Yeah. So would, would you say those rules would also kind of help you keep all that in
[00:26:03] Karl: line? Yeah, I would say if you created the right rules, cuz I believe that there could be good rules, mediocre rules, and possibly bad rules.
Do you know what I mean? Like, so what are the rules? You know what I mean? And they, the the rules are designed to keep you in check. That’s exactly it. Like, let’s, One of the rules is that you’re gonna catch up. Let’s just, I’m just starting to think of a bad rule up the top of my head. Good one, bad one. But like, let’s say that you like to drink beer.
Right. And if you drink, like personally, if I have a beer at Lake Noon, I just, I am hope, like just, that’s just not happening for me. Like I just do not drink alcohol during the day Ever. Just doesn’t happen. Right? Well, it just, you know what I mean? It makes me tired. I can’t function at a high level, so it.
I was meeting up with colleagues at lunch hour in an environment, you know, where a beer could slip in between us. And that seemed like the thing to do. That rule of, you know, going, you know, doing networking at a bar with folks where beer could sleep in would be a bad idea. So a rule to help me if that was the problem, and that’s what I wanted to avoid.
Just the rule that I don’t meet at a. Right. Like I, I’m, I would be going to Starbucks as an example, as opposed to somewhere where the guy could order a beer and then that would, you know, and I might find one in between us. So the rules shouldn’t be designed with all of that in mind to keep you in check.
Absolutely. If they’re the right rules, that’s, that’s what they’re there for. Can you
[00:27:30] Christian: sort, you, you’ve touched on it already, and we’ve talked about it in the past, but did you want to touch on a little bit more like about the four forces that motivate the average person? You wanna dive a little deeper into that?
Cause like, I, I thought it was freedom. Pretty darn cool. You, you talked with your wife, all that, but
[00:27:46] Karl: yeah. Any, ok? Yeah, yeah, yeah. Good point. Good point. Okay, well look, there, there’s four of them. There’s, there’s four forces that will motivate somebody and with a hundred percent certainty, by the way, it’s, it’s gonna be money.
You could use different words for these, but money status. Freedom slash movement and relationships, right? So there’s, and one like most people will feel like there’s a couple that are like, you know, standouts for them, but there’s one that’ll stand out like nothing and really, really drive you at a high level.
And if you wanna know which one that is, just think of the one that have taken away, would drive you absolutely batter, or, sorry, batty, right? Batter. I’d be kinda lame. Drive you. That’s the one for you. And by the way, that’s the one for your clients. So understanding this and what drives them will help you.
Like, again, like my movement and freedom motivates my wife, right? So understanding that makes my life a whole lot easier if I didn’t understand that. And by the way, I’m not the guy that wants to be moving around and traveling and packing and like Europe. You know what I mean? Like one thing, like when we go in a holiday, I’ve got a rule, I want one flight, right?
I just connecting flights and I just do not get along. It doesn’t make sense to me. And my, my reasoning behind that is how I’m gonna go on a, a holiday with my family. You know, I could just drive, we, you know, it’s depending upon where you’re at, but we could drive a couple hours and be, and you know what I mean, like, The beautiful place ever.
Right? Well, if I’m getting on a plane and I’m doing a connection, I feel like by the time I get there and the time we get back, we wasted at least half a day, if not an entire day of our holiday at the airport. Whereas one flight, let’s say it’s five hours, you get on the plane, then you get off way better, right?
So that’s so one of the rules that we have, and she doesn’t always abide by this the way, but for the most part it’s, it’s a done deal. She just know it’s gonna be one flight. Another thing like Europe, see time zones. I just, again, to go to Europe, look, I’ve been to Europe lots and it’s great. And Italy, you know, I love pizza there and past just like everybody, but it just, it’s like, But the time zone, you know what I mean?
Like you, the jet lag and whatnot, and getting used to the time zone just doesn’t make any, That’s not a holiday for me. And then by the way, when I get home, I gotta recalibrate myself once again. Right? So this would be a rule when we go on holidays, it’s one flight and time zone. It has to be in like North American time zones between Pacific and.
Eastern time, right? Cause I can handle three hours, but you know, seven or eight is, is a bit of a messy thing. So anyways, knowing but my wife, you know, she wants to go to Europe and I have taken her to Europe. But you know, on the, the annual trip, it’s just not gonna be Europe for me. So anyway, so that, you know, like understanding that, understanding that for your client, your client, understanding that about themselves.
Cuz let’s face it you know, marital bliss is a good thing. You know, for, for driving your business. And by the way, I’m driven by mastery or status which could also be called mastery. And status can sound a little bit on the, you. Whatever, You know what I mean? I’m like, Oh geez, status drives this guy or that gal.
But there, there, I don’t believe, there’s nothing wrong with being the best. This isn’t something you can fight. That’s the other thing. They don’t try to, don’t think that like one is better than the other. Right. It’s just, it’s in your dna. It’s like your blood type. It’s okay. Right. And all of them are just you.
If money is drives you, that’s okay. Just go do some really cool things. Give, you know, give to a charity give to your church. You know, find a cause that’s really, really meaningful for you and you know, God bless you, go for it. But bottom line is just understanding what it is that drives you is, is cool.
You know, like I’m just, I’m hiker hyper competitive, you know, I play beer league hockey and I wanna score and I wanna win. You know, I don’t let it ruin my day if I don’t, but, You know, that’s it. You know, in the business coaching profession, you know, I really, I want to, you know what I mean? I just want to be the guy standing when it’s all said and done.
And we built some unbelievable products, I believe, you know, profit acceleration software, digital acceleration, software group coaching software, profit, profit, acceleration simulator. I’ve got mental acceleration down on paper. You know, all these cool things like that’s just designed. You know, I really want to build something that really stand the test of time.
And we as a company and all the guys working with us, believe me, this is not a solo show by any stretch of the imagination. We, you know, we, we all share in that to a large degree, I might have it a little bit more than the others and in different areas, and they’ve got stuff that I don’t have in different areas.
So it all works together as a a big team. I, I think understanding that road dog has a lot of power. So, yeah, and maybe just give, I’m just thinking of examples like Gary V, you know, he’s got a very different game plan. Like does it, does it get me attention? And then Gary V would define attention as eyeballs.
Like I pretty much refuse to leave my office and he flies around the world and refuses to. Right. And the same with Tony Robbins. You know, like he just, you know, half, half his life pre covid, he was, you know, going to Lord knows how many countries a year and spent a lot, and a lot, a lot of time, you know, changing time zones and, and flying.
That’s not what I want. Again, movement would probably drive them at a higher level. Than me, but understanding that is important. So, so the bottom line pretending something you’re not, is not gonna get you anywhere, just drill down that money status freedom slash movement and relationships.
Understand what drives you, what drives your clients, and I think you could you know, get Get pretty far. That’s it. What is it that you crave? And if we took something away, what would drive you? Absolutely bat. Recognize that. Help your clients recognize that, and I think they’ll, they’ll go far. So there you go.
Shoot. That’s what I got. All right.
[00:33:37] Christian: Since we’re on the mindset, Track this week. I’m gonna, I’m gonna put a nice bow on this for everyone, . Cause there’s, I, I think that this, this last one is, is, is really, really good. I, I, I am really nervous about the rabbit hole you’re about to go down, but this is a, a great one.
How do you help someone control that monkey brain of you’re not good enough? Like this is such a huge question. But I’m curious cuz Yeah, like, let’s, let’s get, let’s get the Carl Brian, take on controlling your monkey brain.
[00:34:11] Karl: You’re not good enough. I like that you guys been listening to Tim Ferris.
Yeah, we’d all like to eliminate that guy for sure. The monkey brain. I think of it as you and, and all of us have an inner jein hide is what I’d say, including Jeff Bezos. Retired at, I think he’s 57 with about 200 billion. That’s billion with a B in the skyrocket, which is pocket if you’re not from Australia.
So there, there’s two parts of your brain. Think of it as the big you and the little you. The only question is who is winning? You know, is it jeal or is it, And at any given moment, one could dominate the other, like as a frame. Little brain wants to argue about nothing. Then I would think as a frame, big, big brain wants to change the world, right?
Hard to please tho those two at the same time. You know, like if you look closely, you can sometimes see, like literally see somebody have an argument with themselves, right? Like, you ever see somebody get angry or maybe you’ve done it right? And like, why did I argue with my wife and I promised I wouldn’t get triggered again?
Like, why did I have that drink when I said I wouldn’t? Why did I skip that networking function like we were talking about earlier? You know, you go to meet with a client, you’re like, Why didn’t I practice my script? So you go do a presentation. Why didn’t I practice my open my clothes? Why didn’t I do that, right?
Why didn’t I send that document? Why did I stop at McDonald’s? Why did I drink the slurpy? You know, not make the call or whatever. You know, or maybe a more. You know, a dramatic example is like, you know, someone who’s stopped drinking for a long period of time, who they had a problem with it, and then they went back to it.
Right? You know, after experiencing so much bliss and so much freedom from not drinking, and then they go back to it, right? It’s like, what, why would that person, like somebody who doesn’t suffer from an addictive personality, like how could somebody who was addicted to to heroin. Be off it for 15 years and then fall back into it.
Right. And it’s just, That, you know, answer monkey brain, right? That’s why addiction tends to be with you for life, except in a, you know, the very special cases generally. So look, this is your prefrontal cortex, sparring with your amygdala. So when you stop a McDonald’s or drink a beer on Tuesday when you promised, you wouldn’t and wonder, why the heck did I do that?
That’s the little you winning over the Big U. And, and by the way, and also sometimes the big you wins and you feel good. So again, that’s, you know, powerful and it’s, it’s powerful to understand that that big brain, logical, conscious brain is fighting against the emotional subconscious brain, you know, as this, this, this.
Mm. You know, m and a fight, right? MMA fight m a MMA fight, right? And, and the question is like, what’s the score like? Again, depending upon where you’re at road, Doug, you finish every. Every podcast with progress equals happiness. You know what? If you start keeping score and you just get a little bit better, a little bit better, a little bit better, a little bit better at that, you know, your bigger brain winning against the, the little brain, you know the, It’s like every diet works until seven o’clock, right?
Why? This, like what I’m describing right now, right? So, so what’s the score? So if you do have a bag of chips at seven o’clock if you don’t tomorrow, give yourself a little bit of a tick and, and accept that as success as opposed to, you’ll probably beat yourself up a little bit at the time that you didn’t do it right.
So, I don’t know. You know, it’s, it’s not until someone lets the big brain take over. Does it kind of settle down? Right, and again, not for hours, days, maybe even years, right? The reason is no one knows the little brain is fighting and not letting the big brain. Take in or take over, like it’s like the old school Holk Hogan versus Randy, Macho man.
Savage, right? The little brains are fighting to hijack the behavior and winning, right? Like that again, that little kind of addictive mind. If you’re an entrepreneur, there’s a good chance that you’ve got that kinda, If you don’t have a d d, you probably got something close to it, right? Where you’re little brain is, is pretty powerful.
Animal, right? And Think of this like, Look, when I disagree with my wife, right? When you disagree with your wife, or maybe this is disagree with your husband, you ask, you know, to explain the thinking. Like often the person that you’re sparring with or arguing with or having a, whatever, a verbal conversation with, they’ll see it as an attack.
Like, and, and then she’ll understandably get angry or he will understandably get angry, Right? Because they think that they’re being attacked. Right. The logical, bigger brain would be interested the other person’s perspective, like in a rational way. But that’s, that’s not the case. Like the mental model here is seek first to understand.
Rather than to be understood, but there’s nothing rational about that little brain. So your little brain is not interested in mental models. That’s, that’s big brain stuff. And again, if you’re letting it win, you’re just not gonna get there. So, So rather than use a mental model, you try to explain your behavior, your explanations but they make no sense.
Right? So the reason for this though, Little Brain is trying to speak through the big brain. And those deep seated kind of hidden motivators are just like running the show. So anyways, I’m trying to explain this Jekyll and Hyde thing that you may be doing, most importantly, that your clients you know, are applying on a regular basis and it’s you know, it’s a battle, bit of a battle and, and solution in plain English.
You must not let your need to be right over power. Your need to define. What is true, what is really true like in this situation, and that’s me channeling my inner Ray Dalio right there. So again, you must not let your need to be right. Overpower. You need to find what is really true in that situation. Then what is really true in the situation, right?
Like, search for that and your life is gonna become a million times easier. Like understanding that it’s true that my wife is driven by movement as opposed to something like security is a, you know, a liberating. And very, very powerful, right? And, and bonus point here, by the way, life is a mirror. And as you start to use your big brain more and you allow it help it to overpower your little brain and your emotional brain, those around you, like your wives, your husbands, your clients, your staff and the pe you know, your kids they’re gonna start to do the same.
You’ll absolutely see this in your intimate relationship with your wife or your husband, right? So again, the more you do it, Life becomes a mirror. So start, put that big brain out there. Road, like bottom line. What I’m trying to get at here, your biggest hater you need to overcome is who, And that would be you, right?
That little emotional and irrational individual. And it, it could do a lot of damage by the. You know, and the haters will come and they will take market share and, you know, they’ll take sales and they’ll start, you’ll start hearing their name more and more and getting frustrated, right? Like your reticular activating system will go in, in that direction.
So you gotta try and control those impulses. But the bottom line your biggest enemy is you, and that’s little you. You know, and the jelen hide game. And then, you know, start, start gauging, you know, who’s winning, you know, little or big, you know you know, think about this. Give yourself some grace and just get like a little better, a little better, a little better, a little better.
You know, your funeral, they say they’re not gonna talk about your accomplishments, they’re gonna talk about the kind of person you were and the process of achieving those accomplishments. The last thing you should be worried about is, you know what I mean? The little, little brain took over, you know, once and then caused a bit of a mess.
You gotta recalibrate. You gotta, what did I say earlier? You gotta create a positive loop as opposed to a negative. Loop right? Where you start solving those. And the way you’re gonna do that is the big brain road dog. So not sure if I’m doing the best job of explaining that, but everybody’s got the jackline hide.
You got a road dog? I’ve got it. They’ve got it. The client’s got it. The the chiropractor, the dentist, the butcher, the bake of the candlestick maker. They all got it. So understand. Could be very, very handy. So you’re not good enough is that little brain dominated is all I can say. So that’s what I gotchu.
What do you think? I dunno, make sense? I’m,
[00:42:37] Christian: I’m, I’m trying to rack my brain for a candlestick maker joke, but it’s just, you know, there’s just not a huge inventory of them is the problem. But it is it is absolutely amazing how you single-handedly are keeping that whole industry alive. So well done.
Shoes. Listen, can you close us out with the one thing in the same theme as your daily emails? Ladies and gentlemen, close us out with the one thing that somebody can take from today’s episode and implement directly
[00:43:07] Karl: into their. You know what? I, I don’t know. Again, I, you know, you’re not, I don’t know.
I, I’m just thinking about my answer. I just gave that monkey brain. I, I don’t know if we could do better than helping somebody solve that. And I just hope, again, you got Zein, Hys, you got little brain, big brain, and I just, I, I encourage you to start keeping score and be very gentle with yourself whilst doing so.
And then, of course, get your coaches, or sorry, your clients. To do the same. And I just think that there’s just an insane, insane amount of value there. You know, and, and again, I just think con again, if you wanna be successful in business, and just, this is my opinion, this is documented by people a whole lot more intelligent than I will ever be, and the mathematicians and whatnot in the world, and the practical psychologists where if you wanna be successful in business, your client wants to be more successful in business.
Being conscientious, operating in a conscientious way is going to, you know what I mean? It’s just like a determining factor in how far you’re gonna get. So you’re there thinking, Yeah, but I’m big picture and I’ve got that big brain that do, that little brain that dominates my big brain, yada yada Yeti.
And it’s just, A little better every day, a little better every day, a little better every day. A little every 365 days. Remember, you take a penny and you double it for 30 days. You got 5 million on day 30, right? You started with a penny. That’s only a month. You just do a penny, a penny, a penny, a penny, a penny, a penny, a penny in 365 days.
You’re totally dangerous. So, and I think road dog translation for a lot of that is using mental models, stopping and thinking, you know? You know, thinking slower, operating slower you know, operating in a conscientious way, a little bit slower, and surround yourself with people who operate in a conscientious way.
That’s also a massive hack. Together everybody Achieves More is the acronym for team. So that’s what I got. Chs, what do you think? You like, you agree? Love it, love it,
[00:45:03] Christian: love it. All right everybody. Thanks for tuning in to another episode of Business Coaching Secrets. The man, the myth, the legend King Carl himself.
And if you’re not on the inside getting to the pre-show or you’re not getting those daily emails that I was just hyping up and yes, that was hype. Just go to, learn more and subscribe today. If you also enjoyed the podcast, please share it with a friend, colleague, or someone that you think might make a great business coach.
And of course, as always, we’d appreciate if you enjoyed the podcast to please rate the episode as we know that obviously all the streaming services give. Ton of weight towards those reviews. So that is it for another week, folks. We will see in the next episode. And remember, progress equals happiness.
Take care, everybody.
[00:45:51] Karl: Karl Bryan built profit acceleration software 2.0 to train business coaches how to find any small business owner more than $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising. This becomes a business coach’s superpower. So as a business coach, you’ll never again have to worry about working with business owners that can’t afford your high end coaching fees.
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Karl Bryan, creator of Profit Acceleration Software™  

Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at

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