Today I’d like to talk about how to turn prospects into customers and retain them for future marketing initiatives.

While your marketing is doing its job, you need to be working on converting your prospects into customers. There are a few key ways to draw them in and seal the deal.

You need to be

·     Unique
·     Inviting
·     Informative
·     Enjoyable
·     Compelling

The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs. This should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made. However, this can still occur.

There are two ways to deal with this

·     Offer to refund money-no questions asked
·     Offer to exchange their original purchase with a complimentary item/service
·     Offer a bonus they can keep even if they return the product
·     Offer a specific guarantee that assures them they will receive the result they expect from their purchase

These offers mitigate buyer’s remorse because the customer will trust you more initially just for offering them.

There are a number of other ways to turn a prospect into a customer

1. Offer a special price as an opportunity for you to test the market.
2. Offer a lower price for the reason of pushing inventory to pay a tax bill, for your kid’s’ braces or another tangible reason. Customers love this as it makes you feel so much more human.
3. Offer a referral incentive.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery. (visit https://www.epicpackaging.co/epic-luxury-packaging for custom luxury packaging)
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/services, and target market.

Remember this…
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll position your company far above the competition.” Jay Abraham