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One Thing: Day 766: Gain. Psychology. MATH.

by | Karl Bryan, ONE THING Series

Day 766: Gain. Psychology. MATH.

Yesterday I was explaining how a business should only spend 15 – 30% of gross revenues on payroll as well as how Dangerous Dave’s new dog, with no legs, will roll on command but often struggles to stop.

Speaking of dogs…

Here was the end of the conversation.

Me: Him: Have you ever thought about buying a Labrador?

Dangerous Dave: NO CHANCE… have you seen how many of their owners go blind.

In other news…

The greater the artist the greater the doubt. Perfect confidence is granted to the less talented as a consolation prize. ~ Robert Hughes



‘Relative Gain’

My friend’s daughter recently turned 7… and she was EXCITED!

Why wasn’t I that excited when I turned 47?

There are two reasons why:

1.      Psychology

2.      MATH

Psychology, cause a 6 year old wants to turn 7.

And a 46 year old probably doesn’t want to turn 47.

Math cause 6 to 7 is about a 15% increase and 46 to 47 is a 2% increase.

One significantly larger than the other.

It’s RELATIVE GAIN and here is how it’s relevant to business and your high-end coaching clients.

You need to manage their psychology when MATH is not exciting due to relative gain.

They launch new product and it goes from 0 to $100,000 in sales.


When they increase sales from $100,000 to $115,000.

It’s not exciting.


Relative gain.

Feels like a plateau and if you’ve ever studied psychology, you’ll know plateaus can be bad news for the untrained.

When this happens, what does the business owner do?

New product… new service… new offering…

Translation: Shiny light syndrome kicks in.

Then wonder why they fail.

Like a kid that keeps changing sports… never masters one and ends up with very few trophies.

Another kid doesn’t change sports and ends up with a ton of trophies over the long haul.

Help your clients manage their psychology and understand the reason is the same as the 7 year old… and the 47 year old.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan aka King Karl


PS. Prospects don’t actually have to think about it or ask their wives.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and, unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ as well as our Digital Acceleration Software™ and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this if you want to start following a proven coaching system.

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

Missed a day? Catch up here.

Karl Bryan, creator of Profit Acceleration Software™  

Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at

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