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  4.  | One Thing: Day 697: Gillette. Gift. Blades.

One Thing: Day 697: Gillette. Gift. Blades.

by | Karl Bryan, ONE THING Series

Day 697: Gillette. Gift. Blades.

Yesterday I was explaining how I managed to turn a bad hockey penalty into a three game suspension as well how I skip all Tuesday Night Football games to get brownie points with my wife.

Speaking of unsuccessful brownie points, here’s a conversation between Dave and I.

Dangerous Dave: The cops came to my house last night.

Me: What did they say?

Dangerous Dave: They asked me where I was between 5 and 6.

Me: And what did you say?

Dangerous Dave: Kindergarten.

In other news…

If you are hard on yourself… life will be easy on you. ~Robert Herjavec

Anyhoo…

Your One PROFIT ACCELERATION THING Today Is:

“Give ’em the razor, sell ’em the blades”

When we were in Cancun for Business Coaching Mastery I explained how ‘High Ticket’ is usually hollow advice from rookies trying to sound smart and get you to buy their new thing.

Here is what I mean.

30 years ago Gillette used to send out complimentary shaving kits to men celebrating their 18th birthday.

Premise:  Get them using their brand via reciprocity (a free present at age 18), and they’ll never switch.

Let’s do some MATH:

90% ignore the promotion entirely and Gillette ‘wastes their money’ on them.

10% use Gillette and therefore need to buy Gillette blades.

That 10% of the 18 year olds, spend $50/yr on replacement blades for the next 20 years.

That’s an average return of $50 (10% * $50 * 20 yrs).

The gift costs $10 to send in the mail.

Gillette post two million a year.

$120M million revenue.

$80 million profit.

I gave multiple examples at BCM7 with the exact same framework.

Maybe your High Ticket Closer needs to go to business school before giving you hollow advice.

Maybe not.

You heard it here first.

Videos will start up again soon :o)

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

Founder

Focused.com

PS. Learn to relax and observe… not everything needs a reaction.

PPS. If this helps and you want it to really sink in… GO TEACH IT to someone cause that’s the best way for you to learn it. A friend, your spouse, a prospect, a client etc…

*Don’t plagiarize my work like a lame arse.

PPPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and, unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ as well as our Digital Acceleration Software™ and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this if you want to start following a proven coaching system.

PPPPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited-time, complimentary subscription to my business coaching magazine go here:

https://thesixfigurecoach.com/subscribe/

PPPPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

https://thesixfigurecoach.com/podcast/

Missed a day? Catch up here.

Karl Bryan, creator of Profit Acceleration Software™  

Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Focused.com, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at focused.com

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