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One Thing: Day 505: Offers. Principles. Strategy.

by | Karl Bryan, ONE THING Series | 0 comments

Day 505: Offers. Principles. Strategy.

Yesterday I was explaining that you need to stop trying to ‘gain’ and start working to ‘become’.

Speaking of gaining…

Be extra careful on the roads with Christmas around the corner.

A lot of husbands will be drinking and getting their wives to drive.

In other news…

It’s not your looks, tan or toned body that make you attractive… It’s your acts of kindness, respect, humor, honesty, and loyalty.

*OK a toned female body helps but surely you get what I mean…




In 2005 my lowest level coaching program was $45,000.00 and I sold $100,000+ business coaching programs consistently.

I’ve had many coaching clients for over 10 years without a break or pause.

Question I was recently asked on my Podcast…

“Why do some business coaches have the X factor and clients literally chase them.

Others can’t get a client to save their lives… what’s the gap?”

My answer was a long and detailed one but here it is in a nutshell…

1. Tactics… you need tactics, I need tactics and everyone needs successful tactics.

When you drive traffic online to an offer that sells “tactics” you’ll attract the lowest quality leads.

Example Tactic Based Offer = ‘How to Sell High Ticket Coaching Online’

*KB, barfs in mouth as the worst prospects, that pay the least, complain the most, line up to buy from people that don’t know, or care, how to help with what they promised*

2. Strategy… you need strategy, I need strategy and everyone needs a successful strategy.

When you drive traffic online and use an offer built around ‘strategy’… you will get less opt-ins but a higher level of prospect than you will offering ‘tactics.

Example Strategy Based Offer = ‘The Secret to Differentiating Yourself as a Business Coach’

3. Principle… surely, it’s no surprise to you that your high-quality prospects are ‘Principle driven’.

When you drive traffic online and talk ‘Principles’ you will get even less traffic but a higher quality prospect/client.

Example Principle-Based Offer = ‘Become the Best Business Coach You Can Be’

When you speak to your business coaching prospects… are you talking about principles?

This can really shift things for you.

You heard it here first.

Now, pick up the phone and go help someone.

Obsessed with your business coaching success,

Karl Bryan aka King Karl

PS. I watched the movie Jaws backwards. It’s actually a heartwarming story about a shark giving out limbs to disabled people.

PPS. Marriages break up from lack of money… over lack of love X 100.

Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.

As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!

A true life of purpose.

PPPS. If you’re looking for a proven system to follow for your coaching…. I created Profit Acceleration Software™ as well as our Digital Acceleration Software™ and high-end step-by-step training to support it…

It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’

Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?!  And a proven coaching system created for you to follow with your new coaching client.

Reply to this if you want to start following a proven coaching system.

PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:

PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.

Entertaining, Informative, Uncensored, Unedited:

Business Coaching Secrets

Missed a day? Catch up here.

Karl Bryan, creator of Profit Acceleration Software™  

Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at

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  1. One Thing: Day 506: Bloody Hilarious. - The Six-Figure Coach - […] Yesterday, I was explaining how to create nightmare tactical offerings that convert wildly online… offers like ‘High Ticket Sales’…

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