One Thing: Day 429: Your Squeeze Page
Day 429: Your Squeeze Page
Yesterday I was explaining the 7 principles of freedom.
Speaking of freedom…
A blonde, brunette, and a redhead all voted for Trump and were subsequently sentenced to execution by firing squad.
While in custody they came up with a plan to distract the soldiers at the last second and escape.
The redhead went first and when the captain was counting down to zero, about to execute her, she yelled, “TORNADO”…
The soldiers all ducked for cover and she jumped over the wall and managed to escape.
The brunette went next and as the captain counted down again, she yelled “EARTHQUAKE”…
The soldiers ducked for cover and she also jumped over the wall and escaped.
The blonde was up next and excited by the other two escaping… as the captain counted down, she yelled:
In other news…
Anger is punishment that you give yourself for someone else’s mistake.
Your ONE COACHING THING Today Is:
‘A Squeeze Page’
I don’t pretend to be the ‘internet marketing guy’… frankly I couldn’t think of anything worse.
I’d recommend learning financial statements overbuilding cute websites.
I read Letters to Shareholders rather than the latest Internet Marketing Secrets.
That being said I’ve driven a ton of traffic and have made many millions of dollars on the internet…
A magic pill of digital marketing is being able to create a successful squeeze page.
What goes into a successful squeeze page I hear you ask..?
Here’s a 10-step guide you can use for yourself and your high-end coaching clients.
- Get rid of all navigation options (you don’t want them clicking away from the page and getting lost).
- Keep key content ‘above the fold’ (like an old school newspaper folded over… the most important info must fit on the screen without needing to scroll down)
- Understand the avatar of your ideal client… an in-depth understanding (hint: if you look in the mirror… you’re likely looking at your ideal client)
- Don’t start until you have a clear understanding of your desired OUTCOME
- Create a headline that will grab your IDEAL CLIENTS’ attention by interruption
- Identify and address the PROBLEM the ideal client wants to be solved
- Gather social proof that starts with where the ideal client was prior to working with you… how your product / program helped in a systematic and dummy-proof way… and then where they ended up (success your client is looking for. Example: My clients can often earn $350,000 in their first 9 months as a business coach).
- A compelling offer your ideal client CAN’T REFUSE
- A call to action (name, email address and phone number. Note: The information you ask for the lower your conversions, generally)
- Use DATA to make decisions… not your ‘gut’ (Gut stands for: Gave Up Thinking)
Bonus Tip: I’ve often said on my podcast:
“A wealth hack is to train your mind to think in percentages.”
Your squeeze page is converting at 2%… you make some adjustments and increase it to 3%. The uneducated will see a 1% improvement and not get very excited.
The PRO (thinks in percentages cough, cough like my Profit Acceleration Software teaches) sees a 50% improvement (2% to 3% is a 50% improvement not a 1% improvement) and knows they’re on the right track.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
1. Save you from asking… I no longer do interviews. Please don’t ask.
2. I do not do joint ventures. You promote your business and I’ll promote mine.
3. If you want to work with us and my software, click here for a 15-minute call to discuss https://my.timetrade.com/book/KJVHS
4. Please don’t be weird.
PS. The internet battle is won before the internet battle is fought.
PPS. Marriages break up from lack of money… over lack of love X 100.
Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches, we save marriages, save families, save kids from self-destruction… we save lives!
A true-life of purpose.
PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.