One Thing: Day 387: Your REAL Problem
Day 387: Your REAL Problem
Yesterday I showed you a disturbing photo that made me ask for a phone call with, God.
Speaking of God…
My wife’s name is Tammi.
She recently asked me to get more in touch with my feminine side…
So, I crashed her car.
In other news…
I need to stop watching Netflix documentaries…
There’s almost nothing left for me to eat.
Your ONE COACHING THING Today:
‘Getting to the REAL problem’
Yesterday I got an insane amount of comments when I was explaining:
Mental Model: Circle of Competence
Gotta give the crowd what they want…
So, today I’m going to go deeper on the same topic and possibly pull on your heartstrings to help you get out of your own way.
Success is easy.
It just takes a little work and consistency.
Instead, people look for the secret sauce but refuse to stay the course.
I remember reading about a situation and how it would almost inevitably play out.
The late great copywriter Gary Halbert shared this:
Imagine a scenario where all you had to do was wake up every day, drive 1 mile to a location by 8:00 A.M., and you would have $1,000 you could pick up at that location.
What would happen is this:
People would be super happy for a week.
Then, one day, they wouldn’t go to the location to pick up the money.
Why didn’t they pick up the money?
“Well, I had a flat tire. I couldn’t drive.”
Why didn’t they call a cab?
Why didn’t they walk?
Why didn’t they ask for a lift from someone?
Lots of things get in the way in life and business.
Even ‘doing things right’ can get in the way of “doing the right things”.
When you persevere, stay focused on the goal and hone in on what is important, what you end up with is an E.L.F. (Easy, Lucrative and Fun) business and life.”
I’d say this advice was, unfortunately, spot on.
I can help a business coach find high-end coaching clients or fill a local live event with 100% certainty.
It’ll be hard work; you’ll need a little mojo… but it literally just takes a little consistency.
I’ll put a business coaching spin on the above Gary Halbert advice…
Here it is:
All a business coach needs to do is wake up, make 3 calls to local business owners by 10 am each day.
On those calls, they must provide a small amount of value for the business owner.
Ask them their goals and remind them to write them down.
Ask what their 3 highest priorities are of that day.
Explain 80 / 20 and the impotence of it.
Remind them to spend 80% of their time with the 20% of the customers that buy from them.
Encourage them to follow up on their accounts receivable that are (ridiculously) aging etc…
Upon competition of the third call, $1000 would be deposited into their bank account on an annual basis $365,000 per year.
Here’s what would happen:
The business coach would be over the moon for a week.
Then one day, they wouldn’t make the calls.
Why didn’t they make the calls?
“I didn’t sleep well last night so I slept in.”
“I ran out of people to call.”
“I wasn’t sure what to say.”
“The guy abused me and I don’t want to bother people.”
Lots of things can get in the way of becoming a successful business coach.
Doing things right can get in the way of doing the right things?!
Look at it this way, coaches do not have a “client getting problem” nor do they have “a money problem”:…
They have a refusal to help people, before they pay them, problem.
You need 5.5 clients at $1500 per month to make $100,000.
If you called and HELPED 3 business owners every single day… in a very ‘present way’ with no expectation of a return it would almost be IMPOSSIBLE for you not to make six-figures.
You’d have to be a total idiot.
The reality for your local business owners is their marriages break up from lack of money over lack of love X 100.
Do you realize a local family with two young children are separating right now over lack of money and frustration caused by their business?
Nothing to do with how good or bad the business is.
It’s simply a matter of doing the wrong things in the wrong order.
Like lowering their prices, having no compelling offer, working primarily with the people that cause the most headaches rather than the 20% of the clients that derive 80% of the revenue, ignoring accounts receivable….?!?
These are insanely easy and quick fixes that’ll put thousands of dollars into bank accounts.
The husband of the business described above is close to you, tears in his eyes with a box of clothes over his shoulder walking into his new one-bedroom apartment.
The first thing he put up was a picture of his two beautiful kids.
They’re his absolute pride and joy.
He’s already counting the hours until he can see them on the weekend.
Problem is, it’s Monday.
That’s 91 hours… but whose counting?
He cuddled with the picture and read it a story last night, cause he couldn’t cuddle and read to them.
His kids cried themselves to sleep last night cause they miss Daddy coming in and tucking them in.
Mommy is equally devastated but she’s just had enough.
How does someone work 16 hours ‘totally consumed’ per day and not make enough to cover the basic expenses for his family?
12 times he’s told her:
“We just need to load up the credit card one more time… this time it will be different.
We can trust this guy from FB, you should see all his likes and he was leaning against a Ferrari with a cell phone in his hand… I’m pretty sure it’s his Ferrari.
Imagine how busy the guy is… it’s going to work, baby…
Just trust me.”
She painstakingly agrees one more time.
But it’s the same old, same old.
Turns out the guy leaning against the Ferrari is just another “Influencer” lining his pocketbook while screaming ‘Multiple Streams of Income’… ‘Passive Income’ and ‘Facebook ads.’
“Why does my husband not get the whole hunter, gatherer thing…?”
YOU could have saved their marriage last month by calling and providing some much-needed help and direction but you ‘didn’t want to bother him’.
A little further down the road, it gets worse.
A business owner committed suicide.
A tad dramatic but it happens every day, unfortunately.
This guy that killed himself had been advertising in your local area.
The ad’s he’s running are ridiculous with NO CHANCE of working.
One call from you HELPING…. and explaining the ad was never going to work because it didn’t have an offer, expiry date or a call to action.
No headline, nor anything compelling to say…
Therefore, why in the world would someone respond to the ad?!?
One look at his website… with all his prices listed and pretty much ZERO CURIOSITY created upon viewing.
A dog’s breakfast.
Having an expert call and explaining this is a kind and gentle way…. would have eased the sense of “I’m a total and utter failure” and provided a little HOPE.
That’s all he really needed.
And you could have been that one person genuinely offering to help without reaching into his wallet immediately.
If you’ve listened to my podcast you’ll know my common example of showing up as ‘Santa Clause’ rather than ‘The Grinch’.
You had the power to save a life last week.
But didn’t want to bother him and needed “a script to follow”.
FYI you don’t need a script… you just need to GIVE A SHIT.
BTW this was the same family.
He had the picture of his two kids and the book on his lap when he killed himself.
You can still see his ads locally if you have a look.
But it’s too late cause he won’t be answering his phone tomorrow.
Moral of the story?
The real problem is demanding to be paid BEFORE you HELP someone.
That’s the problem.
Time to finally go out and help someone…?
Not to mention start honing your craft as a business coach.
I created a video for the business coaches that turn a business owner’s bad ad into a high-end coaching client.
If you want to understand what the video says and how it positions your coaching…
Grab a time here and speak to my business development manager Scott Walker (he was a Pittsburgh Pirate but don’t hold that against him):
Grab a time here:
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Get on Scott’s calendar above… thank me later.
PPS. Marriages break up from lack of money… over lack of love X 100.
Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!
A true-life of purpose.
PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin, High-End Coaching Client Findin Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.