One Thing: Day 360: Becoming Legendary Part 2
Day 360: Becoming Legendary Part 2
Yesterday I gave you part 1 of a 2 part cliff-hanger.
Cliff-hanger’s built modern-day reality TV like Bachelor….
To do well on TV you can do it a number of ways…
But you can’t do it, being BORING.
Speaking of boring…
I was so bored watching the Grammys the other night I didn’t really want to tell you…
But I called Jake from State Farm just to talk to someone.
He asked me what I was wearing.
It got weird.
In other news…
A diamond is just a piece of charcoal that handled stress exceptionally well.
Your ONE COACHING THING today is:
Becoming Legendary Part 2
Yesterday I left you with a Bachelor style cliff-hanger of what the two words are that separate 1st from 4th at the Olympics.
The two word answer from yesterday is:
Before I go on, let me ask you a serious question:
“Do you give a shit that local business owners are about to kill themselves when their marketing fails, a pandemic paralyzes them and their businesses go broke?”
Politicians that don’t put enough emotion into their campaigns (Hilary Clinton, Al Gore, Jeb Bush, and a long list of others)… get forgotten.
Talented sports stars that place more emotion into the microphone than the playing field… get forgotten.
Business coaches that don’t put enough emotion into their coaching… no one even knows of them let alone forget them.
They’re trying to build a following from scratch and cry out a pathetic
“I’ll do anything you tell me to be successful… apart form cold call.”
The question is, why?
Because they’re scared.
Not scared of failing… scared of people watching them fail.
… worried: “They’re not enough.”
A legend like George Washington stopped worrying about what people thought.
So coach, if you want to see your name in local lights one day… or have your kids or grandkids hear:
“Oh, you’re YOUR NAME’s kid/grandkid, wow cool.”
Stop worrying about what others might think of you more than the small business owners’ dire situation.
If you don’t shift there will forever be a gap between you and your coaching client.
One business owner is inspired by the coach and keeps paying for four years. The other coach has the client cancel in 90 days saying they’re ‘overwhelmed.’
The scary thing is the coach actually believes that ‘overwhelm’ is the reason and avoids reality.
Pro Tip: There are no bad students… only bad teachers.
Question For You:
Why do you do what you do?
Tony Robbins struggled in an unhappy home with no food and an abusive alcoholic mother.
Brendan Burchard nearly died in a car accident and asked: “Did I live, did I love, did I matter?”
Grant Cardone’s dad died when he was ten years old and they financially struggled and lived in financial fear from that point on.
My big brother committed suicide when I was 16 years old over a business failing.
Then my dear Mother drank herself to death as self-imposed punishment.
I had a front-row seat for all the action while going through puberty.
What’s the story YOU’RE climbing up from?
And yes, you have one even though you likely don’t think you have an impactful one.
Tell the business owners your story.
Let them in.
Stop trying to portray “perfect.”
It’s so lame and non-memorable. Often, pathetic and totally untrue.
You’re a rock star exactly as you are. Warts to the forefront.
How do you become less concerned with what others think?
Simply immerse yourself in mind, body, and situation of the business owner (person) you dream to serve.
A purpose FAR, FAR beyond controlling what others might think of you.
There are successful examples of this all around you.
A mother, Candy Lightner, loses her 13-year-old daughter to a drunk driver, and MADD is born.
A local child goes missing and the entire community comes together.
Amanda Todd was a family friend and I remember driving her and her Mom Carol to a Cheer competition in Vancouver called Sea to Sky.
Amanda was the second most googled person on the planet the year she committed suicide (Miley Cyrus and her twerking, number one). Her mother Carol is a friend and now speaks to Prime Ministers, Presidents and Lady Gaga called her to discuss bullying.
You’ll probably recognize this image of Amanda Todd. I wish I could still drive her to Cheer and my daughter wishes she didn’t lose her friend.
What could you accomplish with the secret ingredient:
Suddenly after or amongst the tragedies above there’s an emotional fire that can’t be harnessed.
These ppl were watching reruns of their favorite sitcom last week.
Now they’re lighting cars on fire cause the wrong guy got elected… searching through muddy fields, or on a mission crying to cameras holding pictures of their loved ones.
And it works.
And so it damn well should.
Here’s my question for you.
How badly do you want to positively impact that local business owner?
Let me rephrase that… does it matter to you that it matters to them?
Do you care local people are about to kill themselves when their marketing fails and their businesses go broke?
Are you metaphorically willing to light cars on fire for them or find a camera to hold up a picture?
Maybe at a minimum I can get you fired up enough to rally yourself the courage to cold call them?!?!?
At least maybe send a FB / LI message?
Don’t sell them something like a lame arse… call and HELP THEM (if you need direction on what I’d say and how I turn a phone number into a $50,000, long term, coaching client consistently… just ask).
If you’re not lighting the car on fire… why not?
Is it time to listen to your spouse and go get a real job?
Business owners get inspired by a Tony Robbins-like passionate voice, puffed chest, strong language (maybe even a swear word gosh, gee, golly) and willingness to do what it takes.
When you see Tony Robbins live at an event he’s a beast. I’ve never seen him live where he wasn’t brought to tears.
If you think it matters… you missed the whole point.
News flash: He also doesn’t care what you think.
He’s driven by:
Forget being brought to tears while speaking at a live event or staying until one o’clock in the morning for a RESULT when he’d ideally be sleeping…
Most business coaches don’t even have a video on YouTube.
Why? Fear of looking stupid.
It’s like skydiving.
You literally crap your pants until you start falling… at its most dangerous point it gets calm and amazing.
You’re free-falling and having a casual conversation while falling through the sky. Like it’s suddenly normal.
Your YouTube video and live events will suck until they don’t.
Then they’re awesome, forever.
All your hopes and dreams are JUST on the other side of the emotion you recognize as fear.
Picture a raging forest fire in the mountains… a deer is looking for a way out. His life is on the line and he knows it. He moves left, moves right, jumps a fence… getting more and more desperate for a way out.
It’s getting hotter and hotter, his skin is burning and the deer is now moving with reckless abandon until he finds his path.
Do you generate leads and contact people with reckless abandon?
If not, why not?
Close your eyes and drop yourself in the middle of the forest fire with ADHD on steroids.
Make calls, send emails, search LI, search FB… join forums. Start your own forum. Write down your goals. Get scared. Get desperate. Act. DO SOMETHING. Get some momentum so you can find your path to safety and when you find a way to help a business find $100k in 45 minutes without them spending an extra dollar on marketing or advertising…
GO / DO IT / BUY-IN.
Your coaching company will go to the next level and your lead generation will get easier when you stop operating with fear and start operating with
Open your mailbox or look at a local newspaper (yes plenty of them still exist) and look at the marketing / ads.
Blown up business cards.
No compelling offers. No call to action. No expiry dates.
In other words, the advertisers are WASTING THEIR HARD EARNED MONEY!
The result is a heartbroken Father that feels like a failure when he looks into his kids’ eyes and can’t afford a summer vacation.
The websites are also 95% a waste of time. No compelling copy, nor offers.
Their social media posts are same.
When you do call / connect do you think they have… an upsell? A down-sell? A cross-sell? An upfront offer? A proper marketing message? A process to capture email / phone / info? A proper business model? A proper revenue model? Proper goals? Understanding of their 80 / 20?
Heaven help us.
IS SOMEONE IN YOUR AREA FINALLY GOING TO GET PISSED OFF AND SAY SOMETHING TO THESE PEOPLE?
IS SOMEONE GOING TO DO SOMETHING?
Do you give a crap that business owners above kill themselves when their marketing fails and their businesses goes broke?
So many other situations like this if you just open your eyes and stop worrying about whether or not you may or may not be perceived to be bothering someone.
And when your spouse tells you to go get a job…. your new EMOTIONALLY CHARGED response will ensure:
THEY NEVER SAY THAT TO YOU AGAIN.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Chuck Norris doesn’t turn on the shower… he stares at it until it starts to cry.
PPS. Marriages break up from lack of money… over lack of love X 100.
Business failures lead to destruction, addiction, depression, anxiety, suicides, and unfortunately, far more.
As good business coaches we save marriages, save families, save kids from self-destruction… we save lives!
A true life of purpose.
PPPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step-by-step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this email if you want to start following a proven coaching system.
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.