One Thing: Day 273: The 6’6” Politician
Day 273: The 6’6” Politician
Yesterday I was explaining the consistent nightmare of big companies.
Speaking of big, I’ve been spending time with a heavyweight politician in our city.
He’s 6’6”… without shoes.
No family money and owns a $4 million dollar house on the water.
Umm, makes sense.
He loves regulations and wears a mask 24 / 7.
Pretty sure he wears one to bed in case someone snaps a photo.
He hates it when I shorten his name to Dick.
Especially cause his name is Steve.
Your ONE COACHING THING Today Is:
“A Narrowly Defined Business’
Appears I confused some folks a couple of days ago with the nightmare of becoming big.
I realize it goes against conventional wisdom.
Ignore at your own peril.
A number of people also commented it was a tad hypocritical ‘don’t you own a large company?’
My company has over 800 coaches in 24 countries working with us… but we have ONE PROGRAM.
That same program has been in operation for 15 years.
We add to it, improve it, optimize it… but we keep it SIMPLE.
It is designed to help a business coach comfortably and predictably earn multiple six figures.
I will expand upon my thoughts from a couple of days ago.
Here’s something you’ll hear from business owners with ridiculous consistency.
“I want to make 1 million dollars”
You can hit $1 million and LOSE $80,000.
You can hit $1 million and make $40,000 (and need food stamps).
But… wouldn’t a better goal be to hit $500,000 and make a $250,000 profit?
Make sure you read the message where I explained the nightmare of being BIG just for the sake of being BIG.
*Ego… cough cough*
The paradox is that as they become BIG, they become more difficult to run… more expensive to run… more difficult to ‘make moves’ which makes them more vulnerable to competition…
The list of disadvantages goes on.
If you’re high end coaching client’s goal is to run a PROFITABLE business that operates with workable systems and without them being a slave to it…
The Solution Is To Focus On:
- A narrowly defined range of products/services
- A narrowly defined market.
The Advantages To This Approach Are:
- A narrowly defined business doesn’t require a head office, regional offices, communications, meetings, operation manuals, etc…
- A narrowly defined business is closer to its customers and more easily solve its problems
- A narrowly defined business can raise prices while LOWERING overheads. *Complexity requires overhead and management*
- A narrowly defined business can scale easily.
- A narrowly defined business is more profitable.
A company that grows by adding complexity will automatically become more expensive than necessary to run (read this sentence twice, please).
And less scalable.
Avoid unnecessary suppliers, products, services, processes, meetings, communication, staff, and managers.
The key to coaching a company, to become great, is SIMPLICITY.
You heard it here first.
Steve Jobs would approve of this post.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Be kind to your competition. Be respectful of your competition. Plan to CRUSH your competition.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and a get limited time, complimentary subscription to my business coaching magazine go here:
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Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.