One Thing: Day 224: Hungry. Elvis. Audience
Day 224: Hungry. Elvis. Audience.
Last week I managed to cleanse my database LOL by talking about Kinky Alien Sex and pondering whether you’re a Debbie Does Dallas fan…
I also gave you a detailed structure of how and where to market your business successfully.
Marketing your coaching practice can be hard and intimidating.
After all… you probably ‘just want to coach’ and that’s why you entered the coaching world.
Grapes must be pressed to transform into wine.
Olives must be pressed to transform into olive oil.
Diamonds must be pressed to transform into valuable diamonds.
If you’re feeling pressed right now…
Congratulations and please enjoy your transformation.
Your ONE COACHING THING Today Is:
‘A Hungry Audience’
If you were selling hamburgers and I said you could have any single advantage in the market place… what advantage would you ask for?
Answers vary between stuff like ‘the secret sauce’, ‘the best burger’, a powerful brand name like ‘McDonalds’, a great manager to manage the day to day operations, etc…
The answer is simply ‘A Hungry Audience’.
It’s not an accident there’s a food court in every shopping mall… and the only time it’s not busy is when the mall closes.
The best hamburgers and the best promotion will fail miserably if your location is full of vegetarians.
In other words, a great marketing message will ‘miss’ when delivered to the wrong audience.
I’ve broken this down into the best three ‘market segments’ for your high-end coaching clients to find their ‘Ideal Client’:
Shop a zip / postal code.
Search the internet, drive through an area, do a customer survey (marketing is nothing more than asking people what they want and then delivering it), and find an audience ‘hungry’ for what it is you offer.
A great example of a mistake in this regard is a carpet cleaning company promoting heavily in an area where most people rent their houses/apartments.
Find an area near the water and sell real estate by farming the postal / zip code and getting heavily involved in the area with the tag line ‘The Water View Girl’.
By collecting information on your customers, you will easily be able to identify measurable factors the majority of your clients have in common (golfers, new Moms, chiropractors, etc..).
Once you identify this marketing becomes 100% easier as you ‘know who you’re talking to’.
Identify FB groups, LI groups, trade associations, business associations, and community organizations your ideal clients belong to.
Join these groups, become actively involved, and intimately understand the challenges and concerns of the group.
Other powerful and inexpensive strategies involve forming joint ventures, endorsed mailing, and essentially aligning to these groups as they’re the ones that have proven to be most inclined to buy from you.
Help your high-end coaching clients make a commitment to ‘pick better targets’.
It makes everything insurmountably easier.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Elvis Presley earned $33 million in 2019. Not bad for a guy that passed away over 40 years ago.
He knew his audience and catered to them.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.