One Thing: Day 197: Fed Ex, Apple and WOW!
Day 197: Fed Ex, Apple and WOW!
Yesterday I was explaining how to effectively create bulletproof positioning.
Coke got crushed by Pepsi in the taste tests and still outsold them handily.
Some great advice I got from a great mentor of mine… You’ll never build a legacy on what you’re going to do.
Your ONE COACHING THING Today Is:
‘Create a Category’
Often businesses get hung up going head to head and the common end result is lowering prices.
Creating a category is not the easiest thing in the world but if done properly… it’s a game-changer for you and your high-end coaching clients.
The way to do this is to narrow focus and start something totally afresh.
Before Fed Ex, there was no overnight delivery.
Jake Burton basically created the sport of snowboarding.
Before Dominos, there was no market for home-delivered pizza.
Before Apple, a cell phone was something you made calls on.
Paypal created the online payment category.
‘WOW One Day Painting’ paint your house in 24 hours.
Elon Musk is planning to colonize Mars?!?!
Your client doesn’t need to be as ambitious as colonizing Mars to create a category.
I created the ‘Done For You Online Business Academy’ for business coaches and consultants.
Many of the ‘elite of the elite’ coaches that stand on the biggest stages in the world are my clients… you’ve seen the videos and didn’t realize they were mine.
75% of the businesses can’t afford your high-end coaching fees so to not have a down sell, or a way to help / impact / monetize the broke folks is ludicrous.
I created a series of 14 videos that’ll put over $10,000 into any business owners’ jeans within 45 days of getting implanting them.
After going through the vids… they can now afford your high-end coaching.
Wanna have a look?
Reply to this post and I’ll get a guided tour to you.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. My cat and I talk shit about you.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
Missed a day? Catch up here.
Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.