One Thing: Day 192: Muhammad Ali, Starbucks and Dunkin Donuts
Day 192: Muhammad Ali, Starbucks and Dunkin Donuts
Thank you to everyone who sent through Congratulations comments etc… from yesterday’s email.
Only problem is a couple dozen emails said ‘congrats on being ranked #12’… I was actually ranked #6!
I need to be more clear in my posts apparently LOL
Here’s a quote to ponder to get the rest of your week cranking and feels fitting during these crazy times:
If you’re going through hell, keep going.
~ Winston Churchill
This is a follow on from feedback I got last week where I mentioned Chevrolet ‘not representing anything’ in the eyes of the marketplace…
Your ONE COACHING THING Today Is:
“Contraction VS Expansion”
Not that long ago a ‘coffee shop’ served breakfast, lunch, dinner, hotdogs, pancakes, ice cream, and of course coffee.
Howard Schultz thought contraction… and “Why not focus on selling great coffee?”
Starbucks narrowed its offerings and is now worth $22 Billion.
Lush make natural cosmetics fun.
Airstream sells aluminum ‘aircraft grade’ trailers.
Whole Foods specialize in organic foods.
Subway specializes in sub sandwiches.
Dunkin Donuts specializes in donuts.
Great Clips specialize in cheap haircuts in popular locations with lots of foot traffic.
Planet Fitness offers $10 / month gym memberships.
For your coaching client to ‘rule the category’
- Hyper focus
- Stock in depth so they don’t need to go anywhere else
- Buy cheap
- Sell cheap (careful on this one)
- Build the brand strategically
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Impossible is not a declaration, it’s a dare. ~ Muhammad Ali
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
Missed a day? Catch up here.
Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.