One Thing: Day 131: Harvey Weinstein
Day 131: Harvey Weinstein
Yesterday I was explaining how Victoria Secret spent a little too much time on the “push up / padded bra” (God bless you) over the last ten years and not enough on sports bras and bralettes.
Bye-bye market leader due to falling asleep at the wheel.
Ladies, on behalf of the other fellow “Boob Guys” that messaged me yesterday… is there any way we can turn this whole situation around?
So this topic got me thinking of ‘a little extra’…
Today’s ONE THING
Today’s ONE THING is a simple question McDonald’s is famous for.
“Do you want fries with that?”
Firstly, most people mistakenly refer to this as an upsell but it’s actually a ‘cross-sell’.
Secondly, it made McDonald’s about a billion dollars of annual profit so probably worth understanding.
Thirdly, with 95% predictability, your new coaching client doesn’t have a cross-sell in place.
Amazon attributes 29.3% of its sales to this practice.
If your coaching client is a flower shop… “do you want a vase with that?”
If your coaching client is a law office… “do you want ‘a will’ with that?”
If your client is selling a digital camera… “do you want a memory card with that?”
If your client sells a printer… “do you want ink cartridges with that?”
If your client sells a sporty family vehicle… “do you want a roof rack with that?”
If your client sells a computer… “do you want a warranty with that?”
The list goes on and it can be done with every one of your new coaching clients.
Stop allowing them to be obsessed with driving more traffic… and do these basic and highly profitable activities.
This one question can easily cover your high-end coaching fees for the 12 months.
This concept is an example of the foundation of my business coaching software (there are 11 simple areas in total, ‘cross-sell’ is just one) that finds any business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.
And those reminding me yesterday about what happened to Harvey Weinstein because I publicly declared I enjoy the ‘push up bra’… please carry on with your day.
The evidence against him was irrefutable and he deserves what he got.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. One minute you’re young and fun.
The next you’re turning down the stereo in your car to see better.
PPs. We created software and high-end step by step training to support it… that teaches a business coach ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a coaching roadmap created for you to follow.
Reply to this post if you want to learn how.
PPPS. They tell me my Podcast is Ric Flair style, Money Makin’, Client Gettin’, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.