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One Thing: Day 125: 78% Failure Rate
Last week I talked about my 4 alarms that go off as “quarter time” to keep me cranking all day.
How I easily fill live events with small business owners and some beauty advice I got from multi-billionaire Charlie Munger for you on being ‘immediately available’.
I recently learned that a very popular mattress company with innovative marketing catapulted its owner to ‘billionaire’ status.
Made me think… Is there ever a day that mattresses are not on sale?
Anyhoo…
Today’s ONE THING Is That:
“78% of businesses fail within 36 months of starting.”
OK, so you’re thinking “Gee KK… that’s not very exciting cause I’ve heard similar many times before.”
Here’s what I think is a little more exciting for you.
But you need to go deeper.
Here’s The Kind Of Thing You’ll Hear Often:
“Business owners no longer attend live events.”
“Business owners don’t pay attention to ads”
“Business owners no longer attend webinars.”
“Business owners no longer… FILL IN THE BLANK”
If 78% fail then every three years… then you’re consistently speaking, selling and marketing to a TOTALLY different audience.
It’s ridiculous to generalize that they no longer do something ‘cause everything is new to most of them… most of the time.
It would be like the billionaire mattress guy saying ‘everyone already has a mattress’ or ‘they’ve already heard about a sale on mattresses.’
Apparently he’d be wrong.
Get out of your own way and become ‘easily available’, Charlie Munger style, to the local business owners.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Say “Beer Can” with your best British accent.
I just taught you how to say “Bacon” with a Jamaican accent.
You’re welcome.
PPS. I spend hours on these bad boy emails and do it solely for the business coaching community I’m obsessed with. Please forward this email to someone in our coaching community or someone that needs to hear some daily coaching magic.
PPPS. They tell me my Podcast is Ric Flair style, Money Makin’, Client Gettin’, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
Missed a day? Catch up here.
Karl Bryan, creator of Profit Acceleration Software™
Karl is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Focused.com, home of the largest private community of Business Coaches (24 countries and counting) in the world. His goal is straightforward… to help serious coaches/consultants get more clients. Find out more at focused.com
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