One Thing: Day 119: Lance Armstrong’s Competitive Advantage
Day 119: Lance Armstrong’s Competitive Advantage
Yesterday I was explaining about innovation and the role it plays in avoiding competition.
Like Lance Armstrong used to say, “If you don’t have a competitive advantage… don’t compete.”
Ouch, that was mean.
If he didn’t invest in Uber early on… his family would be living in a mud hut.
Today’s ONE THING
Is something you need to teach your business coaching clients and an insanely common business mistake:
“Customers get addicted to discounts but don’t get addicted to free.”
Here’s an example:
If your client owns a restaurant… a round of free drinks will generate incredible ‘goodwill’.
A discount on a visit followed by a non-discounted visit can quickly create a disappointed regular.
When I used to own a Skatepark, I made this mistake and paid for it in bottom line profits.
Tell your clients to stop it.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. Cats spend half their life asleep.
The other half creating viral videos.
PPS. They tell me my Podcast is Ric Flair style, Money Makin’, Client Gettin’, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.