How Business Coaches Can Use AI Without Losing Their Edge

AI is here—and in Episode 298 of the Business Coaching Secrets podcast, Karl Bryan and AI strategist Caroline Hinton break down what that means for business coaches.

Spoiler alert: AI won’t replace you, but it will amplify you. It can save you time, help your clients get faster results, and (when used right) give you a serious competitive advantage.

Here’s how to start using AI tools in your coaching practice—ethically, strategically, and profitably.

Why Every Business Coach Should Pay Attention to AI

In this episode, Karl and Caroline cut through the hype and show how AI is already changing the coaching game.

1. AI Can Free Up Hours of Your Week

Admin tasks, content creation, scheduling—AI can handle all of it. This gives you back your time and helps you scale.

Try this:

• Use ChatGPT to draft newsletters, offers, or workshop outlines

• Let Otter.ai transcribe your coaching calls

• Automate scheduling with tools like Calendly or Motion

Coaches spend too much time doing instead of coaching. AI flips that.

2. Use It Ethically or Risk Losing Trust

Karl emphasizes this in Episode 298—your clients should know what’s human and what’s AI.

That means:

• Don’t present AI-generated content as 100% personal

• Keep client data safe when using AI tools

• Don’t let automation replace real human connection

Use AI to assist—not impersonate.

3. Show Clients the ROI

Here’s where AI gets exciting. With tools like the Profit Acceleration Software™, you can:

• Show clients how small changes can generate big profit

• Map out strategic plans backed by data

• Quantify the financial upside of every move

You’re no longer saying “trust me.” You’re showing them the math—and that builds trust fast.

How to Start Using AI in Your Coaching Practice

No need to overhaul your whole system. Start small and build.

Step 1: Automate One Low-Value Task

Pick something repetitive—like session summaries, reminders, or social posts—and automate it.

Step 2: Personalize What AI Gives You

AI writes the draft. You add the magic.

Step 3: Keep It Human

Don’t pretend AI did nothing. Clients respect transparency.

Step 4: Tie Everything to ROI

Every tool you use should help you increase results, speed, or profit. If it doesn’t—it’s not worth your time.

Profitability Starts With Smart Positioning

AI alone won’t fix your business. But combined with proven frameworks like the Profit Acceleration Software™, it becomes a force multiplier.

As Karl and Caroline discuss, smart business coaching today means using data, tools, and automation to create better outcomes—not just doing “more.”

The result?

• Faster client wins

• Shorter sales cycles

• More referrals

• Higher margins

• Less burnout

That’s the real AI advantage for business coaches.

Want More Strategies Like This?

Listen to Episode 298 of Business Coaching Secrets to hear Karl and Caroline’s full breakdown on how to use AI like a pro.

Get your free subscription to Six-Figure Coach Magazine and unlock tools, templates, and strategies to grow your coaching practice—without guesswork.

Let AI handle the heavy lifting—so you can focus on coaching, leading, and getting real results for your clients.