Most businesses these days focus solely on attracting new customers, but I would encourage you as a business coach to direct your client’s to spend a good chunk of their time retaining their current and former customers. These are people they know have already bought from them and are likely to do so again!

Follow this rule: take the time to market and sell new products to your old customers and less time trying to sell old products to new customers. In order to see a drastic change in your sales, customer quality, and market dominance, visit https://www.challengerinc.com/challenger-sales-marketing/ to find the best platform your team can use.

Follow these key elements to retain your current customers

1. Stay in contact: use every means available to get your message in front of your customers… phone, email, e-newsletter, in person (by pigeon if appropriate)!

2. Give post-purchase assurance: aka… follow up with customers. Your customers need to feel like they’re being supported after they purchase. How many times have you purchased a product… then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go a long way in retaining a great customer. A sincere, personal message goes even further.

3. Deals & Guarantees: always offer your current customers the best deals and guarantees you have. Show them you appreciate their business. If you’re an appliance repair business, you can use software like https://www.aquant.io/service-hero-appliance-repair/ to improve customer satisfaction.

Integrity: following good business practices and upholding integrity, dignity and honesty go a long way with customers. Let’s face it, there’s a lot of hype and hyperbole out there these days that doesn’t match up to what the customers actually receive. That does nothing but sow skepticism and distrust. The safer and more confident you make your customers feel, the more they will trust you and want to buy from you again. That makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas for a successful business

• Quality product/service
• Offering useful products/services that solve a problem for or enhance the life of a customer
• Offer subjects your customers find interesting

Educate your customers and offer them real information and insight and they will reward you with loyalty and success.

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

Bottom line: stop wasting all your time on new prospects while your current customers fall by the wayside!