Day 168: Shame and Fear
Day 168: Shame and Fear
Yesterday I was explaining how you make money when you BUY stocks, real estate, businesses, sports collectibles, fine art, crypto, etc…
BTW the only GUARANTEED investment you can ever make is paying off your own debt (mortgage, bank loans, car loans, credit card etc…).
Another GUARANTEED investment is in your own spending habits.
If something costs $1000 (holiday/condo rental/groceries etc…) and you get it for $800 via intelligence you just made a 20% return on your money.
Boring as hell but a guaranteed return every single time.
Translation: 95% will never do it cause it doesn’t have that ‘sexy and delusional’ feel to it.
Your ONE COACHING THING Today Is:
“Emotion vs Logic”
Imagine going to the bar, meeting a beautiful woman, and then trying to convince her to come home by using ‘logic’.
Emotion is the only way you’re going to get her into the back of the cab.
I’ve never been a woman (although I may or may not dress in women’s clothing when no one is looking) but I can only imagine it works somewhat similar in the other direction.
Selling coaching is the same.
Your new coaching client makes the decision to buy from you with emotions and then justifies the, already made, decision with logic.
The only 7 emotions you need to know when selling high-end coaching:
Your prospective high-end clients are looking for a TRANSFORMATION.
Paint an emotional picture of it for them.
The new holidays.
The new freedom.
The new demand.
The new respect.
The new website.
The new bulletproof systems.
The new capable staff.
The new marketing.
The new cars.
The new home.
The new friends.
The new parties.
BTW our friends that earn multiple 6 figures from the gov’t that want us all to stay home for the next 6 months while they hang out at their beach houses…
Use two primary emotions.
Fear and SHAME.
I’m so sick of the second one… you’ve got no idea.
You heard it here first.
Obsessed with your business coaching success,
Karl Bryan aka King Karl
PS. There are a lot of things you can’t control… how hard you work today is not one of them.
PPS. If you’re looking for a proven system to follow for your coaching…. I created business coaching software and high-end step by step training to support it…
It’ll teach you ‘How to find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.’
Imagine finding your annual $12,000 to $50,000 coaching fees BEFORE you started coaching your new clients?! And a proven coaching system created for you to follow with your new coaching client.
Reply to this post if you want to start following a proven coaching system.
PPPS. Forward this to someone that needs to subscribe to my daily emails and get a limited time, complimentary subscription to my business coaching magazine go here:
PPPPS. They tell me my Podcast is Ric Flair style, Money Makin, Client Getten, Joint Venture Landing, Event Fillin’, High-End Coaching Client Findin’ Gold For Business Coaches.
Entertaining, Informative, Uncensored, Unedited:
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Karl Bryan gets clients for Business Coaches...period. He is the Founder and Editor-in-Chief of The Six-Figure Coach Magazine and Chairman of Leader Publishing Worldwide, home of the largest private community of Business Coaches (24 countries and counting) in the world.
His goal is straight forward… to help serious coaches/consultants get more clients.