
Strategic Marketing for Coaches with Adrian Ulsh
Strategic marketing is a series of tactics that does everything from generating the initial lead to finally closing the sale.
Strategic marketing is a series of tactics that does everything from generating the initial lead to finally closing the sale.
So what exactly is a sales process? It’s a roadmap that defines a specific set of steps for marketing and selling your product or service. Each step consists of several key activities that produce a predictable, measurable outcome.
This may be one of the most important business fundamentals you will develop that can have a direct impact on the ultimate success of your client. Here’s why.
All small business owners need to wake up to the fact that we decide to buy the things we do based on emotion. We only use logic to justify the purchase.
Most small business owners at least have a rough idea who their ideal client is, but only demographically. Unfortunately, the demographic profile is only about 25% of what they need to know about their ideal client.
One of the biggest mistakes I see coaches make every day is they fail to capitalize on the limited amount of one-on-one time they spend with their clients. The coaches I work with tell me they spend that hour providing guidance and direction to their clients.